New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
Petite Clip in Buttercream
Petite Clip in Buttercream
$36
Lil Effing Clip in Cherry Kiss
model holding ice cream in waffle cone with Lil Effing Clip in Cherry Kiss in hair
Lil Effing Clip in Cherry Kiss
$49
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Petite Clip in Cherry Kiss
model holding clutch with Petite Clip in Cherry Kiss attached
Petite Clip in Cherry Kiss
$36
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Lil Effing Clip in Blueberry
model standing in field with Lil Effing Clip in Blueberry in hair
Lil Effing Clip in Blueberry
$49
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Petite Clip in Blueberry
model standing in front of truck with Petite Clip in Blueberry in hair
Petite Clip in Blueberry
$36
Cloud Headband in Sweet Like Honey
Cloud Headband in Sweet Like Honey
$26
Sweetheart Clip in Mauve Bloom
model wearing Sweetheart Clip in Mauve Bloom
Sweetheart Clip in Mauve Bloom
$59
sweet dreams silk scrunchie in lavender
Sweet Dreams Silk Scrunchie in Lavender
$52
Dahlia Clip in Cherry Blossom
model wearing Dahlia Clip in Cherry Blossom in hair
Dahlia Clip in Cherry Blossom
$55
Ponytail Barrette in Full Bloom
model wearing Ponytail Barrette in Full Bloom
Ponytail Barrette in Full Bloom
$36
Miss Super Bloom Clip in Jelly Peach
Miss Super Bloom Clip in Jelly Peach with assorted hair accessories
Miss Super Bloom Clip in Jelly Peach
$46
Baby Super Bloom Clip Set in Jelly Peach
model wearing Baby Super Bloom Clip Set in Jelly Cloud and Jelly Lemon and Jelly Peach in hair
Baby Super Bloom Clip Set in Jelly Peach
$20
Sweetheart Clip in Melon Bloom
model wearing Sweetheart Clip in Melon Bloom in hair
Sweetheart Clip in Melon Bloom
$59
Dahlia Clip in Melon
model holding Dahlia Clip in Melon in front of her eye
Dahlia Clip in Melon
$55
Ponytail Barrette in Daydream
Ponytail Barrette in Daydream back
Ponytail Barrette in Daydream
$36
Big Effing Clip in Sugar Daisy
model wearing Big Effing Clip in Sugar Daisy in hair
Big Effing Clip in Sugar Daisy
$59
Ponytail Barrette in Lemon Drop
model wearing Ponytail Barrette in Lemon Drop in hair
Ponytail Barrette in Lemon Drop
$36
Ponytail Barrette in Tortoise Butterfly
ponytail barrette in tortoise butterfly back
Ponytail Barrette in Tortoise Butterfly
$36
Bow Barrette in Pale Yellow
model wearing Bow Barrette in Pale Yellow in hair
Bow Barrette in Pale Yellow
$26
sweet dreams silk scrunchie in dandelion
Sweet Dreams Silk Scrunchie in Dandelion with assorted hair accessories
Sweet Dreams Silk Scrunchie in Dandelion
$52
Limited Edition
Bow Barrette in Cherry Kiss
model with Bow Barrette in Cherry Kiss in hair
Bow Barrette in Cherry Kiss
$26
best seller
Big Effing Clip in Cherry Kiss
model laying in booth while showing how to wear Big Effing Clip in Cherry Kiss in hair
Big Effing Clip in Cherry Kiss
$59
Baby Heart Clip Set in Cherry Kiss
model with Baby Heart Clip Set in Cherry Kiss on milkshake
Baby Heart Clip Set in Cherry Kiss
$20
Popstar Clips in Dream Angel
model wearing Popstar Clips in Dream Angel in hair
Popstar Clips in Dream Angel
$55
Popstar Clips in High Maintenance
model wearing Popstar Clips in High Maintenance in hair
Popstar Clips in High Maintenance
$55
Halo Headband in Black Ruffle
model wearing halo headband in black ruffle with Heart Hair Tie in Night Angel
Halo Headband in Black Ruffle
$39
best seller
Sweetheart Clip in Blue Ribbon
closeup of model wearing Sweetheart Clip in Blue Ribbon in hair
Sweetheart Clip in Blue Ribbon
$59
Popstar Clips in Cashmere Kiss
model wearing Popstar Clips in Cashmere Kiss in hair
Popstar Clips in Cashmere Kiss
$55
Sweetheart Clip in Chou Chou
Sweetheart Clip in Chou Chou with big effing clip in creme de la creme
Sweetheart Clip in Chou Chou
$59
Sweet Dreams Silk Scrunchie in Moonstone
Sweet Dreams Silk Scrunchie in Moonstone
$52
limited edition
Angel Hair Kit
angelstick with big effing clip in pink sugar and mini boar bristle brush in pink sugar
Angel Hair Kit
$188 $168
Sweetheart Clip in Cream Angel Wings
closeup of model wearing Sweetheart Clip in Cream Angel Wings, baby star clips, and Starlet Headband
Sweetheart Clip in Cream Angel Wings
$59
Popstar Clips in Diva
Popstar Clip in Diva with assorted hair accessories
Popstar Clips in Diva
$55
Popstar Clips in Crème Brûlée
Popstar Clip in Crème Brûlée with assorted hair accessories
Popstar Clips in Crème Brûlée
$55
Popstar Clips in Amour Rouge
model wearing Popstar Clips in Amour Rouge in hair
Popstar Clips in Amour Rouge
$55
Popstar Clips in Amour Noir
Popstar Clips in Amour Noir
$55
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna next to Bow Barrette
Sweetheart Clip in Prima Donna
$59
Big Effing Clip in Sugar Cookie
model wearing Big Effing Clip in Sugar Cookie in hair
Big Effing Clip in Sugar Cookie
$59
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Rosette Scrunchie in Noir
Rosette Scrunchie in Noir with Big Effing Clip and Bow Clip
Rosette Scrunchie in Noir
$26
Best Seller
Flat Brush in Pink Sugar
Flat Brush in Pink Sugar bristle view
Flat Brush in Pink Sugar
$78
best seller
Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar bristle view
Mini Boar Bristle Brush in Pink Sugar
$68
Styling Brush in Pink Sugar
Styling Brush in Pink Sugar bristle view
Styling Brush in Pink Sugar
$47
award winner
Bamboo Paddle Brush in Pink Sugar
model holding Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
$78
best seller
Big Effing Clip in Pink Sugar
model with styling brush and 2 Big Effing Clips in Pink Sugar
Big Effing Clip in Pink Sugar
$59
best seller
Big Effing Clip in Buttercream
model holding a Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
$59
Styling Brush in Virgo
Styling Brush in Virgo bristles
Styling Brush in Virgo
$47
Flat Brush in Tortoise
Flat Brush in Tortoise bristle view
Flat Brush in Tortoise
$78
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Waitlist
Ships by 4/10
Mini Boar Bristle Brush in Tortoise
Mini Boar Bristle Brush in Tortoise bristle view
Mini Boar Bristle Brush in Tortoise
$68
Styling Brush in Tortoise
Styling Brush in Tortoise bristle view
Styling Brush in Tortoise
$47
best seller
Big Effing Clip in Tortoise
model sitting with Big Effing Clip in Tortoise in hair
Big Effing Clip in Tortoise
$59
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Waitlist
Super Bloom Clip in Nectarine Pearl
model with Super Bloom Clip in Nectarine + Peony Pearl in hair
Super Bloom Clip in Nectarine Pearl
$25
Sweetheart Clip in Sugar Berry
model wearing Sweetheart Clip in Sugar Berry
Sweetheart Clip in Sugar Berry
$59
Bobble Hair Tie in Citrus Flower
Bobble Hair Tie in Citrus Flower
$26
Pointelle Scrunchie in Passionfruit
model wearing Pointelle Scrunchie in Passionfruit
Pointelle Scrunchie in Passionfruit
$36
Miss Super Bloom Clip in Aqua Pearl
model wearing Miss Super Bloom Clip in Aqua Pearl in hair
Miss Super Bloom Clip in Aqua Pearl
$46
Baby Heart Clip Set in Aqua Love
model wearing Baby Heart Clip Set in Aqua Love in hair
Baby Heart Clip Set in Aqua Love
$20
Super Bloom Clip Set in Aqua Pearl
Baby Super Bloom Clip Set in Aqua Pearl
$20
Super Bloom Clip Set in Rose Pearl
Super Bloom Clip Set in Rose Pearl with Pouch and other accessories
Baby Super Bloom Clip Set in Rose Pearl
$20
Bow Barrette in Dusk
model wearing Bow Barrette in Dusk in hair
Bow Barrette in Dusk
$26
Bow Barrette in Oyster
model wearing Bow Barrette in Oyster
Bow Barrette in Oyster
$26
Bow Barrette in Primrose
model wearing Bow Barrette in Primrose
Bow Barrette in Primrose
$26
Bow Barrette in Pale Blue
Bow Barrette in Pale Blue
$26
Camellia Scrunchie in Oyster
model wearing Camellia Scrunchie in Oyster on her wrist
Camellia Scrunchie in Oyster
$26
Camellia Scrunchie in Dusk
model with Camellia Scrunchie in Dusk in hair
Camellia Scrunchie in Dusk
$26
Camellia Scrunchie in Pale Blue
Camellia Scrunchie in Pale Blue
$26
Pointelle Scrunchie in Baby Blue
Pointelle Scrunchie in Baby Blue
$36
Big Effing Clip in Lavender
Big Effing Clip in Lavender
$59
best seller
Sweetheart Clip in Pink Pixie
Model showing how to wear Sweetheart Clip in Pink Pixie in hair with another hair claw clip
Sweetheart Clip in Pink Pixie
$59
Best Seller
Custom Big Effing Clip in Pink Sugar with Pink Stones
Custom Big Effing Clips
Custom Big Effing Clip
$143
award winner
Custom Bamboo Paddle Brush in Pink Sugar with Emi Jay in pink stones
Custom Bamboo Paddle Brushin in Pink Sugar Eloise with assorted accessories
Custom Paddle Brush
$217
Emi Jay x Glow Recipe
Sweetheart Clip In Strawberry Glow
model holding strawberry with Sweetheart Clip in Strawberry Glow in hair
Sweetheart Clip in Strawberry Glow
$59
Cloud Headband in Peace
model leaning on bathtub with Cloud Headband in Peace in hair
Cloud Headband in Peace
$26
Cloud Headband in Cappuccino
model wearing Cloud Headband in Cappuccino
Cloud Headband in Cappuccino
$26
best seller
Sweetheart Clip in Pink Angel Food
model looking away with Sweetheart Clip in Tea Party + Pink Angel Food Cake in hair
Sweetheart Clip in Pink Angel Food
$59
Popstar Clips in Aura
model wearing Popstar Clips in Aura in hair
Popstar Clips in Aura
$55
Popstar Clips in Moonbeam
Popstar Clips in Moonbeam
$55
Sweetheart Clip in Tea Party
model laying down with Sweetheart Clip in Tea Party in hair
Sweetheart Clip in Tea Party
$59
Popstar Clips in Fairytale
closeup of Popstar Clips in Fairytale + Flutters in hair
Popstar Clips in Fairytale
$55
Sweetheart Clip in Blue Angel Wings
Sweetheart Clip in Blue Angel Wings
$59
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