New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
Ponytail Barrette in Tortoise Gardenia
model wearing Ponytail Barrette in Tortoise Gardenia
Ponytail Barrette in Tortoise Gardenia
$32
Super Bloom Clip in Peony Pearl
model wearing Super Bloom Clip in Nectarine + Peony Pearl
Super Bloom Clip in Peony Pearl
$22
Super Bloom Clip in Iris Pearl
model holding Super Bloom Clip in Iris Pearl
Super Bloom Clip in Iris Pearl
$22
Super Bloom Clip in Nectarine Pearl
model with Super Bloom Clip in Nectarine + Peony Pearl in hair
Super Bloom Clip in Nectarine Pearl
$22
Sweetheart Clip in Sugar Berry
model wearing Sweetheart Clip in Sugar Berry
Sweetheart Clip in Sugar Berry
$49
Bobble Hair Tie in Citrus Flower
Bobble Hair Tie in Citrus Flower
$23
Sweetheart Clip in Limoncello
Sweetheart Clip in Limoncello clipped to bikini
Sweetheart Clip in Limoncello
$49
Pointelle Headband in Passionfruit
closeup of model wearing Pointelle Headband in Passionfruit
Pointelle Headband in Passionfruit
$35
Pointelle Scrunchie in Passionfruit
model wearing Pointelle Scrunchie in Passionfruit
Pointelle Scrunchie in Passionfruit
$32
Miss Super Bloom Clip in Aqua Pearl
model wearing Miss Super Bloom Clip in Aqua Pearl in hair
Miss Super Bloom Clip in Aqua Pearl
$40
Sweet Shell Clip in Lotus
Sweet Shell Clip in Lotus
$32
Baby Heart Clip Set in Aqua Love
model wearing Baby Heart Clip Set in Aqua Love in hair
Baby Heart Clip Set in Aqua Love
$18
Super Bloom Clip Set in Aqua Pearl
Baby Super Bloom Clip Set in Aqua Pearl
$18
Super Bloom Clip Set in Rose Pearl
Super Bloom Clip Set in Rose Pearl with Pouch and other accessories
Baby Super Bloom Clip Set in Rose Pearl
$18
Super Bloom Clip in Aqua Pearl
model wearing Super Bloom Clip in Aqua Pearl
Super Bloom Clip in Aqua Pearl
$22
Bow Barrette in Dusk
model wearing Bow Barrette in Dusk in hair
Bow Barrette in Dusk
$23
Bow Barrette in Oyster
model wearing Bow Barrette in Oyster
Bow Barrette in Oyster
$23
Bow Barrette in Primrose
model wearing Bow Barrette in Primrose
Bow Barrette in Primrose
$23
Bow Barrette in Pale Blue
Bow Barrette in Pale Blue
$23
Camellia Scrunchie in Oyster
model wearing Camellia Scrunchie in Oyster on her wrist
Camellia Scrunchie in Oyster
$23
Camellia Scrunchie in Dusk
model with Camellia Scrunchie in Dusk in hair
Camellia Scrunchie in Dusk
$23
Camellia Scrunchie in Pale Blue
Camellia Scrunchie in Pale Blue
$23
Pointelle Scrunchie in Baby Blue
Pointelle Scrunchie in Baby Blue
$32
Big Effing Clip in Lavender
Big Effing Clip in Lavender
$49
best seller
Sweetheart Clip in Pink Pixie
Model wearing Sweetheart Clip in Pink Pixie in hair
Sweetheart Clip in Pink Pixie
$49
Best Seller
Custom Big Effing Clip in Pink Sugar with Pink Stones
Custom Big Effing Clips
Custom Big Effing Clip
$123
Award Winner
Custom Bamboo Paddle Brush in Pink Sugar with Emi Jay in pink stones
Custom Bamboo Paddle Brushin in Pink Sugar Eloise with assorted accessories
Custom Paddle Brush
$191
limited edition
Big Effing Clip in Sugar & Spice
Big Effing Clip in Sugar & Spice
$123
limited edition
Big Effing Clip in Pink Sugar Santa Baby
Big Effing Clip in Santa Baby
$123
Join 
Waitlist
Emi Jay x Glow Recipe
Sweetheart Clip in Strawberry Glow
model holding strawberry with Sweetheart Clip in Strawberry Glow in hair
Sweetheart Clip in Strawberry Glow
$49
Cloud Headband in Peace
model leaning on bathtub with Cloud Headband in Peace in hair
Cloud Headband in Peace
$23
Cloud Headband in Cappuccino
model wearing Cloud Headband in Cappuccino
Cloud Headband in Cappuccino
$23
Cloud Headband in Cream Puff
model wearing Cloud Headband in Cream Puff
Cloud Headband in Cream Puff
$23
best seller
Sweetheart Clip in Pink Angel Food
model looking away with Sweetheart Clip in Tea Party + Pink Angel Food Cake in hair
Sweetheart Clip in Pink Angel Food
$49
Popstar Clips in Aura
model wearing Popstar Clips in Aura in hair
Popstar Clips in Aura
$46
Popstar Clips in Moonbeam
Popstar Clips in Moonbeam
$46
best seller
Sweetheart Clip in Cherry Pie
matilda djerf wearing Sweetheart Clip in Cherry Pie
Sweetheart Clip in Cherry Pie
$49
Sweetheart Clip in Tea Party
model laying down with Sweetheart Clip in Tea Party in hair
Sweetheart Clip in Tea Party
$49
Popstar Clips in Fairytale
closeup of Popstar Clips in Fairytale + Flutters in hair
Popstar Clips in Fairytale
$46
Popstar Clips in Flutters
model wearing Popstar Clips in Flutters + Fairytale
Popstar Clips in Flutters
$46
Sweetheart Clip in Blue Angel Wings
Sweetheart Clip in Blue Angel Wings
$49
Sweetheart Clip in Angel Wings
Sweetheart Clip in Angel Wings
$49
Sweet Dreams Silk Scrunchie in Angel
Sweet Dreams Silk Scrunchie in Angel
$46
Baby Heart Clip Set in Sweet
model facing camera with Baby Heart Clip Set in Sweet + Tart in hair
Baby Heart Clip Set in Sweet
$18
Pin Set in Flower Girl
model wearing Pin Set in Flower Girl in hair
Pin Set in Flower Girl
$37
Big Effing Clip in Sagittarius
model wearing Big Effing Clip in Sagittarius
Big Effing Clip in Sagittarius
$49
Big Effing Clip in Toasted
model wearing Big Effing Clip in Toasted
Big Effing Clip in Toasted
$49
Big Effing Clip in Sugar Cube
Big Effing Clip in Sugar Cube
$49
Big Effing Clip in Blueberry
Big Effing Clip in Blueberry
$49
Big Effing Clip in Earl Grey
model wearing Big Effing Clip in Earl Grey
Big Effing Clip in Earl Grey
$49
Big Effing Clip in Rose Shell
model with Big Effing Clip in Rose Shell and Bamboo Paddle Brush in Bellini
Big Effing Clip in Rose Shell
$49
Big Effing Clip in Scorpio
Big Effing Clip in Scorpio
$49
Big Effing Clip in Libra
model putting Big Effing Clip in Libra in hair
Big Effing Clip in Libra
$49
Big Effing Clip in Noir
model holding Big Effing Clip in Noir in front of eye
Big Effing Clip in Noir
$49
Big Effing Clip in Taurus
Model with scrunchies on wrist wearing Big Effing Clip in Taurus in hair
Big Effing Clip in Taurus
$49
Big Effing Clip in Pistachio
model with Big Effing Clip in Pistachio + Beach Fairy in hair
Big Effing Clip in Pistachio
$49
Sweet Dreams Silk Scrunchie in Pumpkin
Sweet Dreams Silk Scrunchie in Pumpkin
$46
Sweet Dreams Silk Scrunchie in Cinnamon
Sweet Dreams Silk Scrunchie in Cinnamon
$46
Sweet Dreams Silk Scrunchie in Martini
Sweet Dreams Silk Scrunchie in Martini
$46
Heartbreaker Clip in Frosting
model wearing Heartbreaker Clip in Frosting in hair
Heartbreaker Clip in Frosting
$37
Heartbreaker Clip in No Sleep
front view of Heartbreaker Clip in No Sleep
Heartbreaker Clip in No Sleep
$37
Heartbreaker Clip in Pink Vanilla
model wearing Heartbreaker Clip in Pink Vanilla in hair
Heartbreaker Clip in Pink Vanilla
$37
Big Effing Clip in Bordeaux
model wearing Big Effing Clip in Bordeaux in hair
Big Effing Clip in Bordeaux
$49
Big Effing Clip in Champagne Powder
model holding Big Effing Clip in Champagne Powder while wearing Teddy Bucket Hat in Winter Dream
Big Effing Clip in Champagne Powder
$49
Big Effing Clip in Night Fairy
Big Effing Clip in Night Fairy
$49
Big Effing Clip in Beach Fairy
closeup of Big Effing Clip in Beach Fairy + Pistachio in hair
Big Effing Clip in Beach Fairy
$49
best seller
front view of Super Bloom Clip in Guava
model wearing Super Bloom Clip in Guava in hair + Sweet Dreams Scrunchie in Angel on wrist
Super Bloom Clip in Guava
$22
best seller
front view of Super Bloom Clip in Wild Orchid
closeup of Super Bloom Clips in Wild Orchid in hair
Super Bloom Clip in Wild Orchid
$22
best seller
front view Midi Super Bloom Clip in Starfruit
model wearing Midi Super Bloom Clip in Starfruit + Dragonfruit
Midi Super Bloom Clip in Starfruit
$18
Join 
Waitlist
Eyelet Scrunchie in Daffodil
model wearing Eyelet Scrunchie in Daffodil on wrist
Eyelet Scrunchie in Daffodil
$26
Join 
Waitlist
Recently viewed