New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
¥280
limited edition
mini detangling comb in halo
Mini Detangling Comb in Halo
¥111
Big Effing Clip in Moonlight
closeup of model wearing Big Effing Clip in Moonlight in hair
Big Effing Clip in Moonlight
¥251
Big Effing Clip in Mulberry
closeup of model wearing Big Effing Clip in Mulberry in hair
Big Effing Clip in Mulberry
¥251
Sweetheart Clip in Angel Dust
model sitting in bathroom with Sweetheart Clip in Angel Dust in hair while sipping drink from cocktail glass
Sweetheart Clip in Angel Dust
¥251
Sweetheart Clip in Bordeaux Prima Donna
Sweetheart Clip in Bordeaux Prima Donna
¥251
Popstar Clips in Night In
model wearing Popstar Clips in Night out and night in
Popstar Clips in Night In
¥236
Popstar Clips in Night Out
model wearing Popstar Clips in Night In and night out in hair
Popstar Clips in Night Out
¥236
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
¥140
Mini Iconic Velvet Bow Barrette in Noir
model wearing Mini Iconic Velvet Bow Barrette in Noir in hair
Mini Iconic Velvet Bow Barrette in Noir
¥140
Iconic Velvet Bow Barrette in Baby Mauve
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Iconic Velvet Bow Barrette in Baby Mauve
¥140
Iconic Velvet Bow Barrette in Noir
closeup of model wearing Bow Barrette in Iconic Velvet in hair
Iconic Velvet Bow Barrette in Noir
¥140
Big Effing Clip in Baby Mauve
model looking away from drink with hand on chin while sitting at table with Big Effing Clip in Baby Mauve in hair
Big Effing Clip in Baby Mauve
¥251
Wide Starlet Headband in Tortoise front and side view
Wide Starlet Headband in Tortoise front view
Wide Starlet Headband in Tortoise
¥214
Bow Barrette in Sheer Baby Mauve
Bow Barrette in Sheer Baby Mauve on bathroom counter with halo hair oil, dream creme, big effing clip in pink sugar, cocktail glass with pink liquid, and pouch
Bow Barrette in Sheer Baby Mauve
¥118
Bow Barrette in Sheer Noir
model wearing Bow Barrette in Sheer Noir in hair
Bow Barrette in Sheer Noir
¥118
Terry Pouch in Baby Mauve
Terry Pouch in Baby Mauve with assorted emi jay hair care and accessories
Terry Pouch in Baby Mauve
¥236
Darling Scrunchie in Rosewood
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Darling Scrunchie in Rosewood
¥74
Darling Scrunchie in Cookie Butter
Darling Scrunchie in Cookie Butter with sweetheart clip and detangling comb
Darling Scrunchie in Cookie Butter
¥74
Pin Up Sticks in Mulled Wine
model wearing Pin Up Sticks in Mulled Wine in hair
Pin Up Sticks in Mulled Wine
¥118
Sweet Dreams Silk Scrunchie in Baby Mauve
Sweet Dreams Silk Scrunchie in Baby Mauve
¥236
Limited Edition
Halo Hair Oil Sticker Set
Halo Hair Oil Sticker Set
¥45
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Dream Crème™
Dream Crème topless
Dream Crème™
¥324
Emi Jay Heart Tube Key
Emi Jay Heart Tube Key with Dream Creme
Emi Jay Heart Tube Key
¥23
limited edition
Big Effing Clip in Blue Dream
model sitting outside next to watering can with Big Effing Clip in Blue Dream in hair
Big Effing Clip in Blue Dream
¥251
Detangling Comb in Blue Sugar
model using Detangling Comb in Blue Sugar in hair
Detangling Comb in Blue Sugar
¥236
Lil Effing Clip in Chantilly
Lil Effing Clip in Chantilly
¥221
Big Effing Clip in Chantilly
closeup of model wearing big effing clip in chantilly in hair
Big Effing Clip in Chantilly
¥251
Big Effing Clip in Hazelnut
model wearing Big Effing Clip in Hazelnut with her arms up
Big Effing Clip in Hazelnut
¥251
Big Effing Clip in Doe
Big Effing Clips in Hazelnut + Doe
Big Effing Clip in Doe
¥251
Petite Clip in Chantilly
petite clip in chantilly front
Petite Clip in Chantilly
¥162
Sweetheart Clip in Chantilly Angel Food
model wearing Sweetheart Clip in Chantilly Angel Food in hair
Sweetheart Clip in Chantilly Angel Food
¥251
Sweetheart Clip in Cocoa Chantilly Angel Food
model wearing Sweetheart Clip in Cocoa Chantilly Angel Food in hair
Sweetheart Clip in Cocoa Chantilly Angel Food
¥251
Sweetheart Clip in Soufflé
matilda djerf wearing Sweetheart Clip in Soufflé
Sweetheart Clip in Soufflé
¥251
Ponytail Barrette in Chantilly
model wearing Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
¥214
Ponytail Barrette in Chantilly Papillon
model wearing Ponytail Barrette in Chantilly Papillon
Ponytail Barrette in Chantilly Papillon
¥214
Ponytail Barrette in Chantilly Bloom
model wearing Ponytail Barrette in Chantilly Bloom in hair
Ponytail Barrette in Chantilly Bloom
¥214
Hair Pin in Chantilly Wings
model wearing Hair Pin in Chantilly Wings in hair
Hair Pin in Chantilly Wings
¥214
Popstar Clips in Biscotti Baby
assorted chantilly hair accessories
Popstar Clips in Biscotti Baby
¥236
Popstar Clips in Vanilla Bean
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Vanilla Bean
¥236
Popstar Clips in Coco Crepe
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Coco Crepe
¥236
Popstar Clips in Tiramisu
assorted chantilly hair accessories
Popstar Clips in Tiramisu
¥236
Award Winner
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly with Heartbreaker and Sweetheart Clip
Bamboo Paddle Brush in Chantilly
¥354
Flat Brush in Chantilly
model brushing hair with Flat Brush in Chantilly
Flat Brush in Chantilly
¥354
back in stock
Mini Boar Bristle Brush in Chantilly
model brushing hair with Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
¥309
Styling Brush in Chantilly
Chantilly styling brushes and comb
Styling Brush in Chantilly
¥214
Detangling Comb in Chantilly
model using Detangling Comb in Chantilly in hair
Detangling Comb in Chantilly
¥236
Starlet Headband in Chantilly front and side view
model sitting on couch with Starlet Headband in Chantilly in hair
Wide Starlet Headband in Chantilly
¥214
Heartbreaker Clip in Chantilly
model looking in mirror with Heartbreaker Clip in Chantilly in hair
Heartbreaker Clip in Chantilly
¥214
limited edition
Chantilly Compact Mirror
model using chantilly compact mirror while brushing hair
Chantilly Compact Mirror
¥59
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Waitlist
Award Winner
Bamboo Paddle Brush in Blue Sugar
assorted blue sugar brushes
Bamboo Paddle Brush in Blue Sugar
¥354
Flat Brush in Blue Sugar
model brushing hair with Flat Brush in Blue Sugar
Flat Brush in Blue Sugar
¥354
Mini Boar Bristle Brush in Blue Sugar
Big Effing Clip in Blue Dream with angelstick and Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
¥309
Styling Brush in Blue Sugar
Blue Sugar Styling Brushes
Styling Brush in Blue Sugar
¥214
limited edition
Dream Journal
Dream Journal
Dream Journal
¥133
limited edition
Sweet Dreams Eye Mask
model wearing Sweet Dreams Eye Mask while holding Dream Crème
Sweet Dreams Eye Mask
¥192
Detangling Comb in Tortoise
Detangling Comb in Tortoise with big effing clip and Dream Crème
Detangling Comb in Tortoise
¥236
Detangling Comb in Pink Sugar
model in bathtub using Detangling Comb in Pink Sugar in hair
Detangling Comb in Pink Sugar
¥236
Limited Edition
Dream Crème Sticker Set
Dream Crème Sticker Set
¥45
Award Winner
Angelstick
Angelstick™ with top off for hover
Angelstick®
¥280
Big Effing Clip in Cherub Pink
model applying angelstick to hair looking in the mirror while wearing Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
¥251
Angel Pouch in Rose Milk
model holding angelstick and Angel Pouch in Rose Milk
Angel Pouch in Rose Milk
¥236
Lil Effing Clip in Pink Sugar
Lil Effing Clip in Pink Sugar
¥221
Petite Hair Claw Clip in Pink Sugar
Petite Clip in Pink Sugar
¥162
Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
¥221
Petite Clip in Tortoise
model with Petite Clip in Tortoise clipped to purse
Petite Clip in Tortoise
¥162
Lil Effing Clip in Toasted
model approaching door with Lil Effing Clip in Toasted in hair
Lil Effing Clip in Toasted
¥221
Petite Clip in Toasted
Petite Clip in Toasted
¥162
Lil Effing Clip in Noir
model wearing lil effing clip in noir
Lil Effing Clip in Noir
¥221
Petite Clip in Noir
model wearing Petite Clip in Noir while sitting with a black dog
Petite Clip in Noir
¥162
Lil Effing Clip in Buttercream
model wearing Lil Effing Clip in Buttercream in hair while piloting a sea vessel
Lil Effing Clip in Buttercream
¥221
Petite Clip in Buttercream
Petite Clip in Buttercream
¥162
Lil Effing Clip in Cherry Kiss
model holding ice cream in waffle cone with Lil Effing Clip in Cherry Kiss in hair
Lil Effing Clip in Cherry Kiss
¥221
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Waitlist
Petite Clip in Cherry Kiss
model holding clutch with Petite Clip in Cherry Kiss attached
Petite Clip in Cherry Kiss
¥162
Lil Effing Clip in Blueberry
model standing in field with Lil Effing Clip in Blueberry in hair
Lil Effing Clip in Blueberry
¥221
Petite Clip in Blueberry
model standing in front of truck with Petite Clip in Blueberry in hair
Petite Clip in Blueberry
¥162
Sweetheart Clip in Blue Breeze
Sweetheart Clip in Blue Breeze with Cream Puff Clip
Sweetheart Clip in Blue Breeze
¥251
Baby Super Bloom Clip Set in Jelly Cloud
model wearing baby super bloom clips
Baby Super Bloom Clip Set in Jelly Cloud
¥89
Big Effing Clip in Sweet Like Honey
model wearing Big Effing Clip in Sweet Like Honey in hair
Big Effing Clip in Sweet Like Honey
¥251
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