New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.

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best seller

model with styling brush and 2 Big Effing Clips in Pink Sugar

Big Effing Clip in Pink Sugar

£30

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best seller

Big Effing Clip in Buttercream

£30

Styling Brush in Virgo

£25

back in stock

Flat Brush in Tortoise

£40

back in stock

Mini Boar Bristle Brush in Tortoise

£35

Styling Brush in Tortoise

£25

best seller

Big Effing Clip in Tortoise

£30

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Ponytail Barrette in Tortoise Daisy

£19

model wearing Super Bloom Clip in Nectarine + Peony Pearl

Super Bloom Clip in Peony Pearl

£13

Super Bloom Clip in Iris Pearl

£13

model with Super Bloom Clip in Nectarine + Peony Pearl in hair

Super Bloom Clip in Nectarine Pearl

£13

Sweetheart Clip in Sugar Berry

£30

Bobble Hair Tie in Citrus Flower

£14

Pointelle Headband in Passionfruit

£20

Pointelle Scrunchie in Passionfruit

£19

Miss Super Bloom Clip in Aqua Pearl

£24

Sweet Shell Clip in Lotus

£19

Baby Heart Clip Set in Aqua Love

£10

Baby Super Bloom Clip Set in Aqua Pearl

£10

Super Bloom Clip Set in Rose Pearl with Pouch and other accessories

Baby Super Bloom Clip Set in Rose Pearl

£10

Bow Barrette in Dusk

£14

Bow Barrette in Oyster

£14

Bow Barrette in Primrose

£14

Bow Barrette in Pale Blue

£14

Camellia Scrunchie in Oyster

£14

Camellia Scrunchie in Dusk

£14

Camellia Scrunchie in Pale Blue

£14

Pointelle Scrunchie in Baby Blue

£19

Big Effing Clip in Lavender

£30

best seller

Sweetheart Clip in Pink Pixie

£30

Best Seller

Custom Big Effing Clip

£74

Award Winner

Custom Bamboo Paddle Brush in Pink Sugar with Emi Jay in pink stones

Custom Bamboo Paddle Brushin in Pink Sugar Eloise with assorted accessories

Custom Paddle Brush

£112

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Emi Jay x Glow Recipe

Sweetheart Clip in Strawberry Glow

£30

Cloud Headband in Peace

£14

Cloud Headband in Cappuccino

£14

Cloud Headband in Cream Puff

£14

best seller

model looking away with Sweetheart Clip in Tea Party + Pink Angel Food Cake in hair

Sweetheart Clip in Pink Angel Food

£30

Popstar Clips in Aura

£29

Popstar Clips in Moonbeam

£29

best seller

Sweetheart Clip in Cherry Pie

£30

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Sweetheart Clip in Tea Party

£30

Popstar Clips in Fairytale

£29

Popstar Clips in Flutters

£29

Sweetheart Clip in Blue Angel Wings

£30

Sweetheart Clip in Angel Wings

£30

Sweet Dreams Silk Scrunchie in Angel

£27

Baby Heart Clip Set in Sweet

£10

Pin Set in Flower Girl

£22

Big Effing Clip in Sagittarius

£30

Big Effing Clip in Toasted

£30

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Big Effing Clip in Sugar Cube

£30

Big Effing Clip in Blueberry

£30

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Big Effing Clip in Earl Grey

£30

Big Effing Clip in Scorpio

£30

Big Effing Clip in Noir

£30

Big Effing Clip in Taurus

£30

Big Effing Clip in Pistachio

£30

Sweet Dreams Silk Scrunchie in Pumpkin

£27

Sweet Dreams Silk Scrunchie in Cinnamon

£27

Sweet Dreams Silk Scrunchie in Martini

£27

Heartbreaker Clip in Frosting

£22

Heartbreaker Clip in No Sleep

£22

Heartbreaker Clip in Pink Vanilla

£22

Eyelet Scrunchie in Daffodil

£15

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Waitlist

Big Effing Clip in Blue Sugar

£30

Big Effing Clip in Champagne Powder

£30

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Big Effing Clip in Bordeaux

£30

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Sweet Dreams Silk Scrunchie in Snooze

£27

Pointelle Scrunchie in Powder

£19

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Heaven-sent favorites

Sweetheart Clip in Cherry Cola

£30

Sweetheart Clip in White Chocolate

£30

Sweetheart Clip in Pink Chantilly Angel Food

£30

Sweetheart Clip in Three Little Wishes

£30

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230 products