New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
141 NIS
limited edition
mini detangling comb in halo
Mini Detangling Comb in Halo
56 NIS
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Big Effing Clip in Moonlight
closeup of model wearing Big Effing Clip in Moonlight in hair
Big Effing Clip in Moonlight
126 NIS
Big Effing Clip in Mulberry
closeup of model wearing Big Effing Clip in Mulberry in hair
Big Effing Clip in Mulberry
126 NIS
Sweetheart Clip in Angel Dust
model sitting in bathroom with Sweetheart Clip in Angel Dust in hair while sipping drink from cocktail glass
Sweetheart Clip in Angel Dust
126 NIS
Sweetheart Clip in Bordeaux Prima Donna
Sweetheart Clip in Bordeaux Prima Donna
126 NIS
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Popstar Clips in Night In
model wearing Popstar Clips in Night out and night in
Popstar Clips in Night In
119 NIS
Popstar Clips in Night Out
model wearing Popstar Clips in Night In and night out in hair
Popstar Clips in Night Out
119 NIS
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
71 NIS
Mini Iconic Velvet Bow Barrette in Noir
model wearing Mini Iconic Velvet Bow Barrette in Noir in hair
Mini Iconic Velvet Bow Barrette in Noir
71 NIS
Iconic Velvet Bow Barrette in Baby Mauve
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Iconic Velvet Bow Barrette in Baby Mauve
71 NIS
Iconic Velvet Bow Barrette in Noir
closeup of model wearing Bow Barrette in Iconic Velvet in hair
Iconic Velvet Bow Barrette in Noir
71 NIS
Big Effing Clip in Baby Mauve
model looking away from drink with hand on chin while sitting at table with Big Effing Clip in Baby Mauve in hair
Big Effing Clip in Baby Mauve
126 NIS
Wide Starlet Headband in Tortoise front and side view
Wide Starlet Headband in Tortoise front view
Wide Starlet Headband in Tortoise
108 NIS
Bow Barrette in Sheer Baby Mauve
Bow Barrette in Sheer Baby Mauve on bathroom counter with halo hair oil, dream creme, big effing clip in pink sugar, cocktail glass with pink liquid, and pouch
Bow Barrette in Sheer Baby Mauve
60 NIS
Bow Barrette in Sheer Noir
model wearing Bow Barrette in Sheer Noir in hair
Bow Barrette in Sheer Noir
60 NIS
Terry Pouch in Baby Mauve
Terry Pouch in Baby Mauve with assorted emi jay hair care and accessories
Terry Pouch in Baby Mauve
119 NIS
Darling Scrunchie in Rosewood
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Darling Scrunchie in Rosewood
37 NIS
Darling Scrunchie in Cookie Butter
Darling Scrunchie in Cookie Butter with sweetheart clip and detangling comb
Darling Scrunchie in Cookie Butter
37 NIS
Pin Up Sticks in Mulled Wine
model wearing Pin Up Sticks in Mulled Wine in hair
Pin Up Sticks in Mulled Wine
60 NIS
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Sweet Dreams Silk Scrunchie in Baby Mauve
Sweet Dreams Silk Scrunchie in Baby Mauve
119 NIS
Limited Edition
Halo Hair Oil Sticker Set
Halo Hair Oil Sticker Set
23 NIS
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Dream Crème™
Dream Crème topless
Dream Crème™
163 NIS
Emi Jay Heart Tube Key
Emi Jay Heart Tube Key with Dream Creme
Emi Jay Heart Tube Key
12 NIS
limited edition
Big Effing Clip in Blue Dream
model sitting outside next to watering can with Big Effing Clip in Blue Dream in hair
Big Effing Clip in Blue Dream
126 NIS
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Detangling Comb in Blue Sugar
model using Detangling Comb in Blue Sugar in hair
Detangling Comb in Blue Sugar
119 NIS
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Lil Effing Clip in Chantilly
Lil Effing Clip in Chantilly
111 NIS
Big Effing Clip in Chantilly
closeup of model wearing big effing clip in chantilly in hair
Big Effing Clip in Chantilly
126 NIS
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Big Effing Clip in Hazelnut
model wearing Big Effing Clip in Hazelnut with her arms up
Big Effing Clip in Hazelnut
126 NIS
Big Effing Clip in Doe
Big Effing Clips in Hazelnut + Doe
Big Effing Clip in Doe
126 NIS
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Petite Clip in Chantilly
petite clip in chantilly front
Petite Clip in Chantilly
82 NIS
Sweetheart Clip in Chantilly Angel Food
model wearing Sweetheart Clip in Chantilly Angel Food in hair
Sweetheart Clip in Chantilly Angel Food
126 NIS
Sweetheart Clip in Cocoa Chantilly Angel Food
model wearing Sweetheart Clip in Cocoa Chantilly Angel Food in hair
Sweetheart Clip in Cocoa Chantilly Angel Food
126 NIS
Sweetheart Clip in Soufflé
Chantilly Sweetheart Clips
Sweetheart Clip in Soufflé
126 NIS
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Ponytail Barrette in Chantilly
model wearing Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
108 NIS
Ponytail Barrette in Chantilly Papillon
model wearing Ponytail Barrette in Chantilly Papillon
Ponytail Barrette in Chantilly Papillon
108 NIS
Ponytail Barrette in Chantilly Bloom
model wearing Ponytail Barrette in Chantilly Bloom in hair
Ponytail Barrette in Chantilly Bloom
108 NIS
Hair Pin in Chantilly Wings
model wearing Hair Pin in Chantilly Wings in hair
Hair Pin in Chantilly Wings
108 NIS
Popstar Clips in Biscotti Baby
assorted chantilly hair accessories
Popstar Clips in Biscotti Baby
119 NIS
Popstar Clips in Vanilla Bean
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Vanilla Bean
119 NIS
Popstar Clips in Coco Crepe
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Coco Crepe
119 NIS
Popstar Clips in Tiramisu
assorted chantilly hair accessories
Popstar Clips in Tiramisu
119 NIS
Award Winner
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly with Heartbreaker and Sweetheart Clip
Bamboo Paddle Brush in Chantilly
178 NIS
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Flat Brush in Chantilly
model brushing hair with Flat Brush in Chantilly
Flat Brush in Chantilly
178 NIS
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Mini Boar Bristle Brush in Chantilly
model brushing hair with Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
156 NIS
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Styling Brush in Chantilly
Chantilly styling brushes and comb
Styling Brush in Chantilly
108 NIS
Detangling Comb in Chantilly
model using Detangling Comb in Chantilly in hair
Detangling Comb in Chantilly
119 NIS
Starlet Headband in Chantilly front and side view
model sitting on couch with Starlet Headband in Chantilly in hair
Wide Starlet Headband in Chantilly
108 NIS
Heartbreaker Clip in Chantilly
model looking in mirror with Heartbreaker Clip in Chantilly in hair
Heartbreaker Clip in Chantilly
108 NIS
limited edition
Chantilly Compact Mirror
model using chantilly compact mirror while brushing hair
Chantilly Compact Mirror
30 NIS
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Award Winner
Bamboo Paddle Brush in Blue Sugar
assorted blue sugar brushes
Bamboo Paddle Brush in Blue Sugar
178 NIS
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Flat Brush in Blue Sugar
model brushing hair with Flat Brush in Blue Sugar
Flat Brush in Blue Sugar
178 NIS
Mini Boar Bristle Brush in Blue Sugar
Big Effing Clip in Blue Dream with angelstick and Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
156 NIS
Styling Brush in Blue Sugar
Blue Sugar Styling Brushes
Styling Brush in Blue Sugar
108 NIS
limited edition
Dream Journal
Dream Journal
Dream Journal
67 NIS
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Waitlist
limited edition
Sweet Dreams Eye Mask
model wearing Sweet Dreams Eye Mask while holding Dream Crème
Sweet Dreams Eye Mask
97 NIS
Detangling Comb in Tortoise
Detangling Comb in Tortoise with big effing clip and Dream Crème
Detangling Comb in Tortoise
119 NIS
Detangling Comb in Pink Sugar
model in bathtub using Detangling Comb in Pink Sugar in hair
Detangling Comb in Pink Sugar
119 NIS
Limited Edition
Dream Crème Sticker Set
Dream Crème Sticker Set
23 NIS
Award Winner
Angelstick
Angelstick™ with top off for hover
Angelstick®
141 NIS
Big Effing Clip in Cherub Pink
model applying angelstick to hair looking in the mirror while wearing Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
126 NIS
Angel Pouch in Rose Milk
model holding angelstick and Angel Pouch in Rose Milk
Angel Pouch in Rose Milk
119 NIS
Lil Effing Clip in Pink Sugar
Lil Effing Clip in Pink Sugar
111 NIS
Petite Hair Claw Clip in Pink Sugar
Petite Clip in Pink Sugar
82 NIS
Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
111 NIS
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Petite Clip in Tortoise
model with Petite Clip in Tortoise clipped to purse
Petite Clip in Tortoise
82 NIS
Lil Effing Clip in Toasted
model approaching door with Lil Effing Clip in Toasted in hair
Lil Effing Clip in Toasted
111 NIS
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Petite Clip in Toasted
Petite Clip in Toasted
82 NIS
Lil Effing Clip in Noir
model wearing lil effing clip in noir
Lil Effing Clip in Noir
111 NIS
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Petite Clip in Noir
model wearing Petite Clip in Noir while sitting with a black dog
Petite Clip in Noir
82 NIS
Lil Effing Clip in Buttercream
model wearing Lil Effing Clip in Buttercream in hair while piloting a sea vessel
Lil Effing Clip in Buttercream
111 NIS
Petite Clip in Buttercream
Petite Clip in Buttercream
82 NIS
Lil Effing Clip in Cherry Kiss
model holding ice cream in waffle cone with Lil Effing Clip in Cherry Kiss in hair
Lil Effing Clip in Cherry Kiss
111 NIS
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Petite Clip in Cherry Kiss
model holding clutch with Petite Clip in Cherry Kiss attached
Petite Clip in Cherry Kiss
82 NIS
Lil Effing Clip in Blueberry
model standing in field with Lil Effing Clip in Blueberry in hair
Lil Effing Clip in Blueberry
111 NIS
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Petite Clip in Blueberry
model standing in front of truck with Petite Clip in Blueberry in hair
Petite Clip in Blueberry
82 NIS
Sweetheart Clip in Blue Breeze
Sweetheart Clip in Blue Breeze with Cream Puff Clip
Sweetheart Clip in Blue Breeze
126 NIS
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Waitlist
Baby Super Bloom Clip Set in Jelly Cloud
model wearing baby super bloom clips
Baby Super Bloom Clip Set in Jelly Cloud
45 NIS
Big Effing Clip in Sweet Like Honey
model wearing Big Effing Clip in Sweet Like Honey in hair
Big Effing Clip in Sweet Like Honey
126 NIS
Cloud Headband in Sweet Like Honey
Cloud Headband in Sweet Like Honey
60 NIS
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