New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
Cloud Headband in Sweet Like Honey
Cloud Headband in Sweet Like Honey
$530
Sweet Like Honey Pouch in Sweet Like Honey
model with Sweet Like Honey Pouch in Sweet Like Honey on lap
Sweet Like Honey Pouch in Sweet Like Honey
$1,059
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Waitlist
Sweetheart Clip in Mauve Bloom
model wearing Sweetheart Clip in Mauve Bloom
Sweetheart Clip in Mauve Bloom
$1,125
sweet dreams silk scrunchie in lavender
Sweet Dreams Silk Scrunchie in Lavender
$1,059
Barrette Set of 2 in Baby Rosette
Barrette Set of 2 in Baby Rosette
$331
Dahlia Clip in Cherry Blossom
model wearing Dahlia Clip in Cherry Blossom in hair
Dahlia Clip in Cherry Blossom
$1,125
Ponytail Barrette in Full Bloom
model wearing Ponytail Barrette in Full Bloom
Ponytail Barrette in Full Bloom
$728
Eyelet Scrunchie in Cherry Blossom
model wearing Eyelet Scrunchie in Cherry Blossom
Eyelet Scrunchie in Cherry Blossom
$596
Miss Super Bloom Clip in Jelly Peach
Miss Super Bloom Clip in Jelly Peach with assorted hair accessories
Miss Super Bloom Clip in Jelly Peach
$926
Baby Super Bloom Clip Set in Jelly Peach
model wearing Baby Super Bloom Clip Set in Jelly Cloud and Jelly Lemon and Jelly Peach in hair
Baby Super Bloom Clip Set in Jelly Peach
$397
Sweetheart Clip in Melon Bloom
model wearing Sweetheart Clip in Melon Bloom in hair
Sweetheart Clip in Melon Bloom
$1,125
Dahlia Clip in Melon
model holding Dahlia Clip in Melon in front of her eye
Dahlia Clip in Melon
$1,125
Starlet Headband in Melon Tart front and side
model with Starlet Headband in Melon Tart in hair
Starlet Headband in Melon Tart
$629
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Waitlist
Ponytail Barrette in Daydream
Ponytail Barrette in Daydream back
Ponytail Barrette in Daydream
$728
Big Effing Clip in Sugar Daisy
model wearing Big Effing Clip in Sugar Daisy in hair
Big Effing Clip in Sugar Daisy
$1,125
Ponytail Barrette in Lemon Drop
model wearing Ponytail Barrette in Lemon Drop in hair
Ponytail Barrette in Lemon Drop
$728
Ponytail Barrette in Tortoise Butterfly
ponytail barrette in tortoise butterfly back
Ponytail Barrette in Tortoise Butterfly
$728
Bow Barrette in Pale Yellow
model wearing Bow Barrette in Pale Yellow in hair
Bow Barrette in Pale Yellow
$530
sweet dreams silk scrunchie in dandelion
Sweet Dreams Silk Scrunchie in Dandelion with assorted hair accessories
Sweet Dreams Silk Scrunchie in Dandelion
$1,059
Starlet Headband in Lemon Tart front and side views
model wearing Starlet Headband in Lemon Tart
Starlet Headband in Lemon Tart
$629
Miss Super Bloom Clip in Jelly Lemon
model wearing Miss Super Bloom Clip in Jelly Lemon
Miss Super Bloom Clip in Jelly Lemon
$926
Baby Super Bloom Clip Set in Jelly Lemon
model wearing Baby Super Bloom Clip Set in Jelly Cloud and Jelly Lemon and Jelly Peach in hair
Baby Super Bloom Clip Set in Jelly Lemon
$397
Linen Printed Scrunchie in Honey Butter
model holding clip with Linen Printed Scrunchie in Honey Butter on wrist
Linen Printed Scrunchie in Honey Butter
$463
Limited Edition
EJ Lady Baby Tee
model with her arms up wearing EJ Lady Baby Tee
EJ Lady Baby Tee
$1,588
Limited Edition
Bow Barrette in Cherry Kiss
model with Bow Barrette in Cherry Kiss in hair
Bow Barrette in Cherry Kiss
$530
best seller
Big Effing Clip in Cherry Kiss
model laying with Big Effing Clip in Cherry Kiss in hair
Big Effing Clip in Cherry Kiss
$1,125
Baby Heart Clip Set in Cherry Kiss
model with Baby Heart Clip Set in Cherry Kiss on milkshake
Baby Heart Clip Set in Cherry Kiss
$397
Popstar Clips in Dream Angel
model wearing Popstar Clips in Dream Angel in hair
Popstar Clips in Dream Angel
$1,059
Big Effing Clip in Pink Pearl
model wearing Big Effing Clip in Pink Pearl sitting on bed
Big Effing Clip in Pink Pearl
$1,125
Sherpa Scrunchie in Baby Mauve
Sherpa Scrunchie in Baby Mauve
$1,588
Popstar Clips in High Maintenance
model wearing Popstar Clips in High Maintenance in hair
Popstar Clips in High Maintenance
$1,059
Halo Headband in Black Ruffle
model wearing halo headband in black ruffle with Heart Hair Tie in Night Angel
Halo Headband in Black Ruffle
$794
best seller
Sweetheart Clip in Blue Ribbon
closeup of model wearing Sweetheart Clip in Blue Ribbon in hair
Sweetheart Clip in Blue Ribbon
$1,125
Darling Scrunchie in Baby Blue
model wearing Darling Scrunchie in Baby Blue with sweetheart clip
Darling Scrunchie in Baby Blue
$331
Sherpa Scrunchie in Bathrobe
Sherpa Scrunchie in Bathrobe
$1,588
Popstar Clips in Cashmere Kiss
model wearing Popstar Clips in Cashmere Kiss in hair
Popstar Clips in Cashmere Kiss
$1,059
Sweetheart Clip in Chou Chou
Sweetheart Clip in Chou Chou with big effing clip in creme de la creme
Sweetheart Clip in Chou Chou
$1,125
Darling Scrunchie in Perfect Pink
Darling Scrunchie in Perfect Pink
$331
Sherpa Scrunchie in Chinchilla
Sherpa Scrunchie in Chinchilla
$1,588
Halo Headband in Mauve
side view Halo Headband in Mauve
Halo Headband in Mauve
$794
Sweet Dreams Silk Scrunchie in Moonstone
Sweet Dreams Silk Scrunchie in Moonstone
$1,059
Sugar Muffs in Black Diamond
model sitting while wearing Sugar Muffs in Black Diamond
Sugar Muffs in Black Diamond
$1,588
Sugar Muffs in Red Currant
closeup of model wearing Sugar Muffs in Red Currant
Sugar Muffs in Red Currant
$1,588
Sugar Muffs in Winter Dream
model turning head while wearing Sugar Muffs in Winter Dream
Sugar Muffs in Winter Dream
$1,588
Sugar Muffs in Plum
Sugar Muffs in Plum with EJ charm
Sugar Muffs in Plum
$1,588
Sugar Muffs in Frosted Pink
model looking away while wearing Sugar Muffs in Frosted Pink
Sugar Muffs in Frosted Pink
$1,588
Sugar Muffs in Cocoa Love
model leaning while wearing Sugar Muffs in Cocoa Love
Sugar Muffs in Cocoa Love
$1,588
Limited Edition
Angel Hair Kit
angelstick with big effing clip in pink sugar and mini boar bristle brush in pink sugar
Angel Hair Kit
$3,770 $3,373
Sweetheart Clip in Cream Angel Wings
closeup of model wearing Sweetheart Clip in Cream Angel Wings, baby star clips, and Starlet Headband
Sweetheart Clip in Cream Angel Wings
$1,125
Popstar Clips in Diva
Popstar Clip in Diva with assorted hair accessories
Popstar Clips in Diva
$1,059
Popstar Clips in Crème Brûlée
Popstar Clip in Crème Brûlée with assorted hair accessories
Popstar Clips in Crème Brûlée
$1,059
Popstar Clips in Amour Rouge
model wearing Popstar Clips in Amour Rouge in hair
Popstar Clips in Amour Rouge
$1,059
Popstar Clips in Amour Noir
Popstar Clips in Amour Noir
$1,059
Heartbreaker Clip in Gold Tiara
model wearing Sugar Muffs with Heartbreaker Clip in Gold Tiara
Heartbreaker Clip in Gold Tiara
$959
Heartbreaker Clip in Tiara
model wearing Heartbreaker Clip in Tiara
Heartbreaker Clip in Tiara
$959
Heart Hair Tie in Tiara
Heart Hair Tie in Tiara with bow barrette and heartbreaker clip
Heart Hair Tie in Tiara
$463
Big Effing Clip in Tinseltown
Big Effing Clip in Tinseltown with Big Effing Clip in Sugar Cookie
Big Effing Clip in Tinseltown
$1,125
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna next to Bow Barrette
Sweetheart Clip in Prima Donna
$1,125
Big Effing Clip in Sugar Cookie
model wearing Big Effing Clip in Sugar Cookie in hair
Big Effing Clip in Sugar Cookie
$1,125
Baby Star Clip Set in Silver Tinsel
model wearing headband, sweetheart clip, and Baby Star Clip Set in Silver Tinsel in hair
Baby Star Clip Set in Silver Tinsel
$397
Sweetheart Clip in Bordeaux Angel Wings
model clipping Sweetheart Clip in Bordeaux Angel Wings to her skirt while wearing rosette scrunchie on wrist
Sweetheart Clip in Bordeaux Angel Wings
$1,125
Rosette Scrunchie in Candy Pink
Rosette Scrunchie in Candy Pink with assorted hair accessories
Rosette Scrunchie in Candy Pink
$530
Rosette Scrunchie in Noir
Rosette Scrunchie in Noir with Big Effing Clip and Bow Clip
Rosette Scrunchie in Noir
$530
Rosette Scrunchie in Violet
model looking at the camera with Rosette Scrunchie in Violet on wrist
Rosette Scrunchie in Violet
$530
Bow Hair Tie in Tortoise
Bow Hair Tie in Tortoise with boar bristle brush in tortoise
Bow Hair Tie in Tortoise
$463
Flat Brush in Pink Sugar
Flat Brush in Pink Sugar bristle view
Flat Brush in Pink Sugar
$1,588
Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar bristle view
Mini Boar Bristle Brush in Pink Sugar
$1,389
Styling Brush in Pink Sugar
Styling Brush in Pink Sugar bristle view
Styling Brush in Pink Sugar
$959
Award Winner
Bamboo Paddle Brush in Pink Sugar
model holding Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
$1,588
best seller
Big Effing Clip in Pink Sugar
model with styling brush and 2 Big Effing Clips in Pink Sugar
Big Effing Clip in Pink Sugar
$1,125
best seller
Big Effing Clip in Buttercream
model holding a Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
$1,125
Mini Boar Bristle Brush in Virgo
Mini Boar Bristle Brush in Virgo bristles
Mini Boar Bristle Brush in Virgo
$1,389
Styling Brush in Virgo
Styling Brush in Virgo bristles
Styling Brush in Virgo
$959
Big Effing Clip in Virgo
Big Effing Clip in Virgo
$1,125
Flat Brush in Tortoise
Flat Brush in Tortoise bristle view
Flat Brush in Tortoise
$1,588
Mini Boar Bristle Brush in Tortoise
Mini Boar Bristle Brush in Tortoise bristle view
Mini Boar Bristle Brush in Tortoise
$1,389
Styling Brush in Tortoise
Styling Brush in Tortoise bristle view
Styling Brush in Tortoise
$959
best seller
Big Effing Clip in Tortoise
model sitting with Big Effing Clip in Tortoise in hair
Big Effing Clip in Tortoise
$1,125
Ponytail Barrette in Tortoise Daisy
closeup of Ponytail Barrette in Tortoise Daisy in hair
Ponytail Barrette in Tortoise Daisy
$728
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