New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
$237
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Petite Clip in Tortoise
model with Petite Clip in Tortoise clipped to purse
Petite Clip in Tortoise
$174
Lil Effing Clip in Toasted
model approaching door with Lil Effing Clip in Toasted in hair
Lil Effing Clip in Toasted
$237
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Petite Clip in Toasted
Petite Clip in Toasted
$174
Lil Effing Clip in Noir
model wearing lil effing clip in noir
Lil Effing Clip in Noir
$237
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Petite Clip in Noir
model wearing Petite Clip in Noir while sitting with a black dog
Petite Clip in Noir
$174
Lil Effing Clip in Buttercream
model wearing Lil Effing Clip in Buttercream in hair while piloting a sea vessel
Lil Effing Clip in Buttercream
$237
Petite Clip in Buttercream
Petite Clip in Buttercream
$174
Lil Effing Clip in Cherry Kiss
model holding ice cream in waffle cone with Lil Effing Clip in Cherry Kiss in hair
Lil Effing Clip in Cherry Kiss
$237
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Petite Clip in Cherry Kiss
model holding clutch with Petite Clip in Cherry Kiss attached
Petite Clip in Cherry Kiss
$174
Lil Effing Clip in Blueberry
model standing in field with Lil Effing Clip in Blueberry in hair
Lil Effing Clip in Blueberry
$237
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Petite Clip in Blueberry
model standing in front of truck with Petite Clip in Blueberry in hair
Petite Clip in Blueberry
$174
Sweetheart Clip in Blue Breeze
Sweetheart Clip in Blue Breeze with Cream Puff Clip
Sweetheart Clip in Blue Breeze
$285
Baby Super Bloom Clip Set in Jelly Cloud
model wearing baby super bloom clips
Baby Super Bloom Clip Set in Jelly Cloud
$95
Big Effing Clip in Sweet Like Honey
model wearing Big Effing Clip in Sweet Like Honey in hair
Big Effing Clip in Sweet Like Honey
$285
Cloud Headband in Sweet Like Honey
Cloud Headband in Sweet Like Honey
$127
Sweet Like Honey Pouch in Sweet Like Honey
model with Sweet Like Honey Pouch in Sweet Like Honey on lap
Sweet Like Honey Pouch in Sweet Like Honey
$253
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Sweetheart Clip in Mauve Bloom
model wearing Sweetheart Clip in Mauve Bloom
Sweetheart Clip in Mauve Bloom
$285
sweet dreams silk scrunchie in lavender
Sweet Dreams Silk Scrunchie in Lavender
$253
Barrette Set of 2 in Baby Rosette
Barrette Set of 2 in Baby Rosette
$79
Dahlia Clip in Cherry Blossom
model wearing Dahlia Clip in Cherry Blossom in hair
Dahlia Clip in Cherry Blossom
$269
Ponytail Barrette in Full Bloom
model wearing Ponytail Barrette in Full Bloom
Ponytail Barrette in Full Bloom
$174
Eyelet Scrunchie in Cherry Blossom
model wearing Eyelet Scrunchie in Cherry Blossom
Eyelet Scrunchie in Cherry Blossom
$143
Miss Super Bloom Clip in Jelly Peach
Miss Super Bloom Clip in Jelly Peach with assorted hair accessories
Miss Super Bloom Clip in Jelly Peach
$222
Baby Super Bloom Clip Set in Jelly Peach
model wearing Baby Super Bloom Clip Set in Jelly Cloud and Jelly Lemon and Jelly Peach in hair
Baby Super Bloom Clip Set in Jelly Peach
$95
Sweetheart Clip in Melon Bloom
model wearing Sweetheart Clip in Melon Bloom in hair
Sweetheart Clip in Melon Bloom
$285
Dahlia Clip in Melon
model holding Dahlia Clip in Melon in front of her eye
Dahlia Clip in Melon
$269
Starlet Headband in Melon Tart front and side
model with Starlet Headband in Melon Tart in hair
Starlet Headband in Melon Tart
$151
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Ponytail Barrette in Daydream
Ponytail Barrette in Daydream back
Ponytail Barrette in Daydream
$174
Big Effing Clip in Sugar Daisy
model wearing Big Effing Clip in Sugar Daisy in hair
Big Effing Clip in Sugar Daisy
$285
Ponytail Barrette in Lemon Drop
model wearing Ponytail Barrette in Lemon Drop in hair
Ponytail Barrette in Lemon Drop
$174
Ponytail Barrette in Tortoise Butterfly
ponytail barrette in tortoise butterfly back
Ponytail Barrette in Tortoise Butterfly
$174
Bow Barrette in Pale Yellow
model wearing Bow Barrette in Pale Yellow in hair
Bow Barrette in Pale Yellow
$127
sweet dreams silk scrunchie in dandelion
Sweet Dreams Silk Scrunchie in Dandelion with assorted hair accessories
Sweet Dreams Silk Scrunchie in Dandelion
$253
Starlet Headband in Lemon Tart front and side views
model wearing Starlet Headband in Lemon Tart
Starlet Headband in Lemon Tart
$151
Miss Super Bloom Clip in Jelly Lemon
model wearing Miss Super Bloom Clip in Jelly Lemon
Miss Super Bloom Clip in Jelly Lemon
$222
Linen Printed Scrunchie in Honey Butter
model holding clip with Linen Printed Scrunchie in Honey Butter on wrist
Linen Printed Scrunchie in Honey Butter
$111
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Limited Edition
EJ Lady Baby Tee
model with her arms up wearing EJ Lady Baby Tee
EJ Lady Baby Tee
$380
Limited Edition
Bow Barrette in Cherry Kiss
model with Bow Barrette in Cherry Kiss in hair
Bow Barrette in Cherry Kiss
$127
best seller
Big Effing Clip in Cherry Kiss
model laying with Big Effing Clip in Cherry Kiss in hair
Big Effing Clip in Cherry Kiss
$285
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Waitlist
Baby Heart Clip Set in Cherry Kiss
model with Baby Heart Clip Set in Cherry Kiss on milkshake
Baby Heart Clip Set in Cherry Kiss
$95
Popstar Clips in Dream Angel
model wearing Popstar Clips in Dream Angel in hair
Popstar Clips in Dream Angel
$269
Big Effing Clip in Pink Pearl
model wearing Big Effing Clip in Pink Pearl sitting on bed
Big Effing Clip in Pink Pearl
$285
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Sherpa Scrunchie in Baby Mauve
Sherpa Scrunchie in Baby Mauve
$380
Popstar Clips in High Maintenance
model wearing Popstar Clips in High Maintenance in hair
Popstar Clips in High Maintenance
$269
Halo Headband in Black Ruffle
model wearing halo headband in black ruffle with Heart Hair Tie in Night Angel
Halo Headband in Black Ruffle
$190
best seller
Sweetheart Clip in Blue Ribbon
closeup of model wearing Sweetheart Clip in Blue Ribbon in hair
Sweetheart Clip in Blue Ribbon
$285
Darling Scrunchie in Baby Blue
model wearing Darling Scrunchie in Baby Blue with sweetheart clip
Darling Scrunchie in Baby Blue
$79
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Sherpa Scrunchie in Bathrobe
Sherpa Scrunchie in Bathrobe
$380
Popstar Clips in Cashmere Kiss
model wearing Popstar Clips in Cashmere Kiss in hair
Popstar Clips in Cashmere Kiss
$269
Sweetheart Clip in Chou Chou
Sweetheart Clip in Chou Chou with big effing clip in creme de la creme
Sweetheart Clip in Chou Chou
$285
Sherpa Scrunchie in Chinchilla
Sherpa Scrunchie in Chinchilla
$380
Sweet Dreams Silk Scrunchie in Moonstone
Sweet Dreams Silk Scrunchie in Moonstone
$253
Sugar Muffs in Black Diamond
model sitting while wearing Sugar Muffs in Black Diamond
Sugar Muffs in Black Diamond
$380
Sugar Muffs in Red Currant
closeup of model wearing Sugar Muffs in Red Currant
Sugar Muffs in Red Currant
$380
Sugar Muffs in Winter Dream
model turning head while wearing Sugar Muffs in Winter Dream
Sugar Muffs in Winter Dream
$380
Sugar Muffs in Plum
Sugar Muffs in Plum with EJ charm
Sugar Muffs in Plum
$380
Sugar Muffs in Frosted Pink
model looking away while wearing Sugar Muffs in Frosted Pink
Sugar Muffs in Frosted Pink
$380
Sugar Muffs in Cocoa Love
model leaning while wearing Sugar Muffs in Cocoa Love
Sugar Muffs in Cocoa Love
$380
Limited Edition
Angel Hair Kit
angelstick with big effing clip in pink sugar and mini boar bristle brush in pink sugar
Angel Hair Kit
$917 $822
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Sweetheart Clip in Cream Angel Wings
closeup of model wearing Sweetheart Clip in Cream Angel Wings, baby star clips, and Starlet Headband
Sweetheart Clip in Cream Angel Wings
$285
Popstar Clips in Diva
Popstar Clip in Diva with assorted hair accessories
Popstar Clips in Diva
$269
Popstar Clips in Crème Brûlée
Popstar Clip in Crème Brûlée with assorted hair accessories
Popstar Clips in Crème Brûlée
$269
Popstar Clips in Amour Rouge
model wearing Popstar Clips in Amour Rouge in hair
Popstar Clips in Amour Rouge
$269
Popstar Clips in Amour Noir
Popstar Clips in Amour Noir
$269
Heart Hair Tie in Tiara
Heart Hair Tie in Tiara with bow barrette and heartbreaker clip
Heart Hair Tie in Tiara
$111
Big Effing Clip in Tinseltown
Big Effing Clip in Tinseltown with Big Effing Clip in Sugar Cookie
Big Effing Clip in Tinseltown
$285
Sweetheart Clip in Prima Donna
Sweetheart Clip in Prima Donna next to Bow Barrette
Sweetheart Clip in Prima Donna
$285
Big Effing Clip in Sugar Cookie
model wearing Big Effing Clip in Sugar Cookie in hair
Big Effing Clip in Sugar Cookie
$285
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Waitlist
Baby Star Clip Set in Silver Tinsel
model wearing headband, sweetheart clip, and Baby Star Clip Set in Silver Tinsel in hair
Baby Star Clip Set in Silver Tinsel
$95
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Waitlist
Sweetheart Clip in Bordeaux Angel Wings
model clipping Sweetheart Clip in Bordeaux Angel Wings to her skirt while wearing rosette scrunchie on wrist
Sweetheart Clip in Bordeaux Angel Wings
$285
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Waitlist
Rosette Scrunchie in Candy Pink
Rosette Scrunchie in Candy Pink with assorted hair accessories
Rosette Scrunchie in Candy Pink
$127
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Waitlist
Rosette Scrunchie in Noir
Rosette Scrunchie in Noir with Big Effing Clip and Bow Clip
Rosette Scrunchie in Noir
$127
Rosette Scrunchie in Violet
model looking at the camera with Rosette Scrunchie in Violet on wrist
Rosette Scrunchie in Violet
$127
Bow Hair Tie in Tortoise
Bow Hair Tie in Tortoise with boar bristle brush in tortoise
Bow Hair Tie in Tortoise
$111
Best Seller
Flat Brush in Pink Sugar
Flat Brush in Pink Sugar bristle view
Flat Brush in Pink Sugar
$380
Best Seller
Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar bristle view
Mini Boar Bristle Brush in Pink Sugar
$332
Styling Brush in Pink Sugar
Styling Brush in Pink Sugar bristle view
Styling Brush in Pink Sugar
$230
Award Winner
Bamboo Paddle Brush in Pink Sugar
model holding Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
$380
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