New Arrivals

discover our newest pieces: effortless, playful and bold designs thoughtfully made to make your day a little brighter.
All Colors
new arrival
Aura Hair Mist™
our signature scent angel wings top note ambrette cozy warm sweet middle note musk powdery wood clean bottom note ambrox fresh soft creamy hover
Aura Hair Mist™
$803
new arrival
Popstar Clips in Dove Wing
model wearing Popstar Clips in Dove Wing while using aura hair mist
Popstar Clips in Dove Wing
$1,137
new arrival
sweetheart clip in love beam
model wearing sweetheart clip in love beam in hair
Sweetheart Clip in Love Beam
$1,204
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Sweetheart Clip in Angel Aura
closeup of model wearing sweetheart clip in angel aura in hair
Sweetheart Clip in Angel Aura
$1,204
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Limited Edition
aura hair mist sticker set
Aura Hair Mist Sticker Set
$201
Sweetheart Clip in Cherry Cola
assorted Pink Chantilly sweetheart clips with hair accessories
Sweetheart Clip in Cherry Cola
$1,204
best seller
Sweetheart Clip in White Chocolate
Sweetheart Clip in White Chocolate
Sweetheart Clip in White Chocolate
$1,204
Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
Sweetheart Clip in Pink Chantilly Angel Food
$1,204
Sweetheart Clip in Three Little Wishes
Assorted Pink Chantilly Sweetheart Clips with Halo Hair Oil and Angelstick
Sweetheart Clip in Three Little Wishes
$1,204
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Big Effing Clip in Pink Chantilly
model washing face in sink while wearing Big Effing Clip in Pink Chantilly
Big Effing Clip in Pink Chantilly
$1,204
Lil Effing Clip in Pink Chantilly
Lil Effing Clip in Pink Chantilly with assorted hair care and accessories
Lil Effing Clip in Pink Chantilly
$1,004
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Popstar Clips in Pink Flutters
Popstar Clips in Pink Flutters and Strawberry Crêpe in hair
Popstar Clips in Pink Flutters
$1,137
Popstar Clips in Strawberry Crêpe
Popstar Clips in Pink Flutters and Strawberry Crêpe with assorted hair care and accessories
Popstar Clips in Strawberry Crepe
$1,137
Petite Clip in Pink Chantilly
Petite Clip in Pink Chantilly with assorted hair accessories
Petite Clip in Pink Chantilly
$736
Wide Starlet Headband in Pink Chantilly front and side view
model sitting on bed with Wide Starlet Headband in Pink Chantilly in hair
Wide Starlet Headband in Pink Chantilly
$970
Sweetheart Clip in Bordeaux Cherry Pie
Assorted Pink Chantilly Sweetheart Clips with Halo Hair Oil and Angelstick
Sweetheart Clip in Bordeaux Cherry Pie
$1,204
Wide Starlet Headband in Cherry Kiss front and side views
Wide Starlet Headbands in Pink Chantilly and Cherry Kiss with assorted hair accessories
Wide Starlet Headband in Cherry Kiss
$970
Sweetheart Clip in Bordeaux Chantilly Angel Food
assorted Pink Chantilly Sweetheart Hair Claw Clips
Sweetheart Clip in Bordeaux Chantilly Angel Food
$1,204
Flat Brush in Pink Chantilly
Flat Brush and Styling Brush in Pink Chantilly with assorted hair care and accessories
Flat Brush in Pink Chantilly
$1,606
Styling Brush in Pink Chantilly
Styling Brush in Pink Chantilly with assorted hair accessories
Styling Brush in Pink Chantilly
$970
award winner
Bamboo Paddle Brush in Pink Chantilly
Bamboo Paddle Brush in Pink Chantilly with assorted styling tools and hair care
Bamboo Paddle Brush in Pink Chantilly
$1,606
Mini Boar Bristle Brush in Pink Chantilly
model sitting in front of vanity brushing hair with Mini Boar Bristle Brush in Pink Chantilly
Mini Boar Bristle Brush in Pink Chantilly
$1,405
Halo Hair Oil
close-up image of dropper with halo hair oil bottle
Halo Hair Oil
$1,271
Big Effing Clip in Moonlight
closeup of model wearing Big Effing Clip in Moonlight in hair
Big Effing Clip in Moonlight
$1,204
Big Effing Clip in Mulberry
closeup of model wearing Big Effing Clip in Mulberry in hair
Big Effing Clip in Mulberry
$1,204
Sweetheart Clip in Angel Dust
model sitting in bathroom with Sweetheart Clip in Angel Dust in hair while sipping drink from cocktail glass
Sweetheart Clip in Angel Dust
$1,204
Popstar Clips in Night In
model wearing Popstar Clips in Night out and night in
Popstar Clips in Night In
$1,137
Popstar Clips in Night Out
model wearing Popstar Clips in Night In and night out in hair
Popstar Clips in Night Out
$1,137
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
Mini Iconic Velvet Bow Barrette in Baby Mauve
$636
Mini Iconic Velvet Bow Barrette in Noir
model wearing Mini Iconic Velvet Bow Barrette in Noir in hair
Mini Iconic Velvet Bow Barrette in Noir
$636
Iconic Velvet Bow Barrette in Baby Mauve
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Iconic Velvet Bow Barrette in Baby Mauve
$636
Iconic Velvet Bow Barrette in Noir
closeup of model wearing Bow Barrette in Iconic Velvet in hair
Iconic Velvet Bow Barrette in Noir
$636
Big Effing Clip in Baby Mauve
model looking away from drink with hand on chin while sitting at table with Big Effing Clip in Baby Mauve in hair
Big Effing Clip in Baby Mauve
$1,204
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Wide Starlet Headband in Tortoise front and side view
Wide Starlet Headband in Tortoise front view
Wide Starlet Headband in Tortoise
$970
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Waitlist
Bow Barrette in Sheer Baby Mauve
Bow Barrette in Sheer Baby Mauve on bathroom counter with halo hair oil, dream creme, big effing clip in pink sugar, cocktail glass with pink liquid, and pouch
Bow Barrette in Sheer Baby Mauve
$536
Bow Barrette in Sheer Noir
model wearing Bow Barrette in Sheer Noir in hair
Bow Barrette in Sheer Noir
$536
Terry Pouch in Baby Mauve
Terry Pouch in Baby Mauve with assorted emi jay hair care and accessories
Terry Pouch in Baby Mauve
$1,071
Darling Scrunchie in Rosewood
Iconic Velvet Bow Barrette in Baby Mauve, darling scrunchie in rosewood, angelstick, mini boar brush in pink sugar, halo hair oil, big effing clip, and sweetheart clips
Darling Scrunchie in Rosewood
$335
Darling Scrunchie in Cookie Butter
Darling Scrunchie in Cookie Butter with sweetheart clip and detangling comb
Darling Scrunchie in Cookie Butter
$335
Sweet Dreams Silk Scrunchie in Baby Mauve
Sweet Dreams Silk Scrunchie in Baby Mauve
$1,071
Dream Crème™
Dream Crème topless
Dream Crème™
$1,472
Emi Jay Heart Tube Key
Emi Jay Heart Tube Key with Dream Creme
Emi Jay Heart Tube Key
$101
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Big Effing Clip in Blue Dream
model sitting outside next to watering can with Big Effing Clip in Blue Dream in hair
Big Effing Clip in Blue Dream
$1,204
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Waitlist
Detangling Comb in Blue Sugar
model using Detangling Comb in Blue Sugar in hair
Detangling Comb in Blue Sugar
$1,071
Lil Effing Clip in Chantilly
Lil Effing Clip in Chantilly
$1,004
best seller
Big Effing Clip in Chantilly
closeup of model wearing big effing clip in chantilly in hair
Big Effing Clip in Chantilly
$1,204
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Big Effing Clip in Hazelnut
model wearing Big Effing Clip in Hazelnut with her arms up
Big Effing Clip in Hazelnut
$1,204
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Big Effing Clip in Doe
Big Effing Clips in Hazelnut + Doe
Big Effing Clip in Doe
$1,204
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Waitlist
Petite Clip in Chantilly
petite clip in chantilly front
Petite Clip in Chantilly
$736
Sweetheart Clip in Chantilly Angel Food
model wearing Sweetheart Clip in Chantilly Angel Food in hair
Sweetheart Clip in Chantilly Angel Food
$1,204
Sweetheart Clip in Cocoa Chantilly Angel Food
model wearing Sweetheart Clip in Cocoa Chantilly Angel Food in hair
Sweetheart Clip in Cocoa Chantilly Angel Food
$1,204
best seller
Sweetheart Clip in Soufflé
Chantilly Sweetheart Clips
Sweetheart Clip in Soufflé
$1,204
Ponytail Barrette in Chantilly
model wearing Ponytail Barrette in Chantilly
Ponytail Barrette in Chantilly
$970
Ponytail Barrette in Chantilly Papillon
model wearing Ponytail Barrette in Chantilly Papillon
Ponytail Barrette in Chantilly Papillon
$970
Ponytail Barrette in Chantilly Bloom
model wearing Ponytail Barrette in Chantilly Bloom in hair
Ponytail Barrette in Chantilly Bloom
$970
Hair Pin in Chantilly Wings
model wearing Hair Pin in Chantilly Wings in hair
Hair Pin in Chantilly Wings
$970
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Popstar Clips in Biscotti Baby
assorted chantilly hair accessories
Popstar Clips in Biscotti Baby
$1,137
Popstar Clips in Vanilla Bean
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Vanilla Bean
$1,137
Popstar Clips in Coco Crepe
model wearing iPopstar Clips in Coco Crepe and vanilly bean in hair while looking in mirror
Popstar Clips in Coco Crepe
$1,137
Popstar Clips in Tiramisu
assorted chantilly hair accessories
Popstar Clips in Tiramisu
$1,137
award winner
Bamboo Paddle Brush in Chantilly
Bamboo Paddle Brush in Chantilly with Heartbreaker and Sweetheart Clip
Bamboo Paddle Brush in Chantilly
$1,606
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Flat Brush in Chantilly
model brushing hair with Flat Brush in Chantilly
Flat Brush in Chantilly
$1,606
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Waitlist
best seller
Mini Boar Bristle Brush in Chantilly
model brushing hair with Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
$1,405
Styling Brush in Chantilly
Chantilly styling brushes and comb
Styling Brush in Chantilly
$970
Detangling Comb in Chantilly
model using Detangling Comb in Chantilly in hair
Detangling Comb in Chantilly
$1,071
Starlet Headband in Chantilly front and side view
model sitting on couch with Starlet Headband in Chantilly in hair
Wide Starlet Headband in Chantilly
$970
Heartbreaker Clip in Chantilly
model looking in mirror with Heartbreaker Clip in Chantilly in hair
Heartbreaker Clip in Chantilly
$970
Award Winner
Bamboo Paddle Brush in Blue Sugar
assorted blue sugar brushes
Bamboo Paddle Brush in Blue Sugar
$1,606
Flat Brush in Blue Sugar
model brushing hair with Flat Brush in Blue Sugar
Flat Brush in Blue Sugar
$1,606
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Mini Boar Bristle Brush in Blue Sugar
Big Effing Clip in Blue Dream with angelstick and Mini Boar Bristle Brush in Blue Sugar
Mini Boar Bristle Brush in Blue Sugar
$1,405
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Waitlist
Styling Brush in Blue Sugar
Blue Sugar Styling Brushes
Styling Brush in Blue Sugar
$970
Detangling Comb in Tortoise
Detangling Comb in Tortoise with big effing clip and Dream Crème
Detangling Comb in Tortoise
$1,071
Detangling Comb in Pink Sugar
model in bathtub using Detangling Comb in Pink Sugar in hair
Detangling Comb in Pink Sugar
$1,071
Award Winner
Angelstick
Angelstick™ with top off for hover
Angelstick®
$1,271
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Big Effing Clip in Cherub Pink
model applying angelstick to hair looking in the mirror while wearing Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
$1,204
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Waitlist
Angel Pouch in Rose Milk
model holding angelstick and Angel Pouch in Rose Milk
Angel Pouch in Rose Milk
$1,071
Lil Effing Clip in Pink Sugar
Lil Effing Clip in Pink Sugar
$1,004
Petite Hair Claw Clip in Pink Sugar
Petite Clip in Pink Sugar
$736
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Lil Effing Clip in Tortoise
Lil Effing Clip in Tortoise
$1,004
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Waitlist
Petite Clip in Tortoise
model with Petite Clip in Tortoise clipped to purse
Petite Clip in Tortoise
$736
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