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![The Wall Street Journal ‘I Wear It Every Single Day.’ Why 20-Somethings Can’t Get Enough of This Y2K Hair Trend A 2000s-era staple, the claw clip is back—but with a high-fashion twist. How this hair hack can keep you cool all summer. Plus, six options to try. IT TOOK Kirstie-Anne Woodman a month and a half to master the claw clip. The 24-year-old London strategic communications consultant’s thick braids go past her bum and her hair’s length and texture didn’t lend themselves to the hairstyles she was seeing on social media. I tried to do [my hair] the way women with [finer hair] hair do it—just kind of twist and then flip up—and it wasn’t working, said Woodman, who is Black. While experimenting with a metal clip from Asos, she finally triumphed. I take my hair and split it in two like I’m doing pigtails, she said. Next, I twist the two strands together, flip it up and start wrapping it like a bun. Then the claw clip will go straight in the middle and the ends will go up and over the back.](http://www.emijay.com/cdn/shop/files/wsj_june_2023.png?v=1687302697&width=1080)
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![Glamour 15 Y2K Gifts That Are the Bomb Dot Com Presents fit for your Top 8. If your friend takes a look at their closet and thinks, It needs more rhinestone-encrusted denim, then Y2K gifts are the way to their heart this holiday season. Unlike gifts for men or gifts for teenagers, millennium-themed presents aren’t actually that difficult to find right now. Fashion is cyclical, after all, which means gifting is too! Courtesy of brand 7/15 Emi Jay Mariposa Clip in Golden Hour Emi Jay may have launched almost a decade after the Y2K ball drop (it was founded in 2009), but the brand’s founder, Julianne Goldmark, tells Glamour there are plenty of early-aughts threads in the accessories’ designs. Namely, 'butterflies and a lot of rhinestones,' says Goldmark. 'Ever since quarantine, I feel that people have been more motivated to take bigger risks stylewise and take major inspiration from their favorite Y2K icons.” In particular, she recommends the Jelly Pins, Super Bloom clips, and Mariposa clips, which were 'definitely [designed] in homage to ’90s and early 2000s fashion.' $40 at Revolve $39 $30 at Emi Jay](http://www.emijay.com/cdn/shop/files/glamour_gift_december_2022.png?v=1669925542&width=1080)
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![Who What Wear I'm a Content Creator and Co-Founder of an App—I'm Loving These 10 Fall Items 7. Emi Jay Hair Clips Emi Jay Big Effing Clip $35 Shop Now I am loyal to Emi Jay. I don’t think I own any other hair clips. Over time, I have just sifted through my clips, and anytime I get a new Emi Jay one, I toss out another. So now, I have a giant box of Emi Jay clips. They’re my favorite. They’re the best quality at a great price point. [The brand is] super trendy and [is] always coming out with cute colors. I just love the founder Julianne and the brand as a whole. If you don’t have any Emi Jay clips, they’re amazing and super cute to add a little something to your outfit.](http://www.emijay.com/cdn/shop/files/whowhatwear_august_2022.png?v=1660954790&width=1080)
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![WWD EXCLUSIVE: Juicy Couture and Emi Jay Team on 2000s-inspired Collection The collaboration combines both brands’ early Aughts aesthetics for a holiday collection of claw clips and scrunchies. Juicy Couture and Emi Jay are teaming up to create a hair accessories collection for the holidays that blends both brands’ early Aughts aesthetics. The fashion label and hair accessories brand, respectively, are partnering on a collaboration for the holiday season. The 10-piece hair accessories collection is infused with early Aughts nostalgia, which are hallmarks of both companies. In the last year, we’ve really just as a whole embodied a lot of early 2000s trends, explained Emi Jay founder Julianne Goldmark. “A lot of girls were gravitating toward color coming out of quarantine, funkier hairstyles and brighter and bolder pieces. With a lot of our campaign imagery over the last year, we did pull a lot of early 2000s inspiration and Juicy [Couture] kind of picks up on that. They felt like OG Juicy [Couture] was so true to current day Emi Jay. We felt there was such a tie between the two brands.](http://www.emijay.com/cdn/shop/files/wwd_december_story_1.png?v=1646178872&width=1080)
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![Coveteur How Fashion Editors Dress for Holiday Parties These Days With the season’s busy calendar, they have this process down to a science. When it comes to holiday party outfits, I prefer to do less. A fun dress, black tights, and fancy-ish flats are pretty much all you need. (You'll thank me later for the footwear suggestion—there are never ever seats at these things. Why?). This PatBo dress has everything: luxe velvet, pearl beading, and made-you-look nude panels. It's a holiday party home run. I picked up these tights in Italy when the temperatures unexpectedly dropped the day of my friend's wedding—they're the perfect cross between opaque and sheer. And I'm always cold. There's zero shame in the flat game, especially when I'm running around like crazy. [I’ll add] my go-to hoops that quite literally make every outfit look better. [And clips] because I simply can't do my hair every single night.](http://www.emijay.com/cdn/shop/files/coveteur_dec_2021.png?v=1648156626&width=1080)
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