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The Finishing Touch

Explore newness inspired by old Hollywood glam, pink velvet and nights out.

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Heaven-sent favorites

Mini Boar Bristle Brush in Pink Sugar
Mini Boar Bristle Brush in Pink Sugar bristle view
Mini Boar Bristle Brush in Pink Sugar
€40,95
best seller
Big Effing Clip in Buttercream
model holding a Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
€32,95
Big Effing Clip in Cherub Pink
model applying angelstick to hair looking in the mirror while wearing Big Effing Clip in Cherub Pink
Big Effing Clip in Cherub Pink
€32,95
Award Winner
Custom Bamboo Paddle Brush in Pink Sugar with Emi Jay in pink stones
Custom Bamboo Paddle Brushin in Pink Sugar Eloise with assorted accessories
Custom Paddle Brush
€129,95
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Explore our Holiday Shop

Our Holiday Shop is now live, featuring chic bows, rich moody colors, luxe clips and more!

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model sitting on couch applying angelstick to hair while wearing big effing clip model removing the top of angelstick above a big effing clip and mini boar bristle brush on couch model sitting on couch applying angelstick to hair while wearing big effing clip

Build Your Routine

After washing and towel-drying, gently detangle your hair with our Mini Boar Bristle Brush.

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Shop by category

halo hair oil with receipt and mints
Hair Care
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Makeup Clips
halo hair oil with mini boar brush and big effing clip
Brushes
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Claw Clips

Inspired by

“Meet Sweet Like Honey, a modern day fairytale made up of the purest pastels and sweetest of florals. Designed for spring and summer mornings of bright blue clouded skies and golden-lit evenings, this collection is inspired by your inner free spirit and feminine nostalgia…incorporating pops of earth elements and radiant wildflowers, while balancing romantic layers.”

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About us

A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.

Our Story

Follow us @emijayinc