model applying angelstick to hair while wearing big effing clip in tortoise model holding angelstick while sitting on bleachers next to coffee and mini boar bristle brush model applying angelstick to hair while wearing big effing clip in tortoise

Your Hair’s New Aura

Discover new heaven-sent hair accessories, in celebration of our new Aura Hair Mist.

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Heaven-sent favorites

best seller
Mini Boar Bristle Brush in Chantilly
model brushing hair with Mini Boar Bristle Brush in Chantilly
Mini Boar Bristle Brush in Chantilly
€39,95
best seller
Sweetheart Clip in Pink Angel Food
model looking away with Sweetheart Clip in Tea Party + Pink Angel Food Cake in hair
Sweetheart Clip in Pink Angel Food
€33,95
back in stock
Big Effing Clip in Buttercream
model holding a Big Effing Clip in Buttercream
Big Effing Clip in Buttercream
€33,95
back in stock
Bamboo Paddle Brush in Pink Sugar
model holding Bamboo Paddle Brush in Pink Sugar
Bamboo Paddle Brush in Pink Sugar
€45,95
model sitting on concrete near fence while spraying aura hair mist in hair model taking aura hair mist out of purse that has sweetheart clip attached to the strap model sitting on concrete near fence while spraying aura hair mist in hair

Introducing Aura Hair Mist

Explore newness inspired by old Hollywood glam, pink velvet and nights out.

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Shop by category

model sitting on blacktop next to purse while wearing silk scrunchie in braided hair
Silk Scrunchies
aura hair mist next to aura hair mist box
hair care
model touching hair while wearing big effing clip in tortoise
Claw Clips
model sitting on bench pulling angelstick and mini boar brush out of purse
Brushes
aura name hannah 11625 smells like a hug from someone you love feels like the fresh clean feeling after an everything shower reminds me of a relaxing sunday afternoon im taking it to the girls bathroom for touch ups im spritzing it at my pilates class for a post-workout refresh emi jay aura name jordan 11625 smells like a slow sunday morning light fresh + sensual feels like a refreshing mist and like walking through a cool cloud reminds me of a springtime walk through (redacted) woods im taking it to anywhere my bag goes :) im spritzing it at bathrooms for a quick hair touch up post gym pre-coffee date emi jay aura name hannah 11625 smells like a hug from someone you love feels like the fresh clean feeling after an everything shower reminds me of a relaxing sunday afternoon im taking it to the girls bathroom for touch ups im spritzing it at my pilates class for a post-workout refresh emi jay

Your New Signature Scent

Heaven-scent notes made to go everywhere you do.

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model wearing sweetheart hair claw clip in hair while sitting on sidewalk and reaching into Sephora bag

Now At Sephora

“Meet Sweet Like Honey, a modern day fairytale made up of the purest pastels and sweetest of florals. Designed for spring and summer mornings of bright blue clouded skies and golden-lit evenings, this collection is inspired by your inner free spirit and feminine nostalgia…incorporating pops of earth elements and radiant wildflowers, while balancing romantic layers.”

Discover Ej At Sephora
About us

A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.

Our Story

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