Build Your Winter Hair Routine

After washing and towel-drying, gently detangle your hair with our Mini Boar Bristle Brush.

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The Finishing Touch

Explore newness inspired by old Hollywood glam, pink velvet and nights out.

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Explore our Holiday Shop

Our Holiday Shop is now live, featuring chic bows, rich moody colors, luxe clips and more!

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Inspired by

“Meet Sweet Like Honey, a modern day fairytale made up of the purest pastels and sweetest of florals. Designed for spring and summer mornings of bright blue clouded skies and golden-lit evenings, this collection is inspired by your inner free spirit and feminine nostalgia…incorporating pops of earth elements and radiant wildflowers, while balancing romantic layers.”

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About us

A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.

Follow us @emijayinc