Press

Welcome To The Emi Jay Empire: Hair Accessory Brand Launches AngelstickMeet the newest product in the Emi Jay universe. While the L.A.-based brand is globally recognized for its fashion-inspired hair accessories (especially its popular claw clips), founder Julianne Goldmark is embarking on a new category: haircare product Angelstick.Angelstick is a multipurpose balm formulated with ultra-rich, clean and hydrating ingredients, to pair with your favorite Emi Jay products (from clips, scrunchies and headbands) 'for a match made in heaven.'Featuring key ingredients like castor seed oil, sunflower seed wax, candelilla wax, murumuru butter, and vitamin E, Goldmark’s goal was to create a styling product that’s functional (it works as a hand moisturizer and eyebrow tamer too), nourishing, and portable. It’s a styling balm that can be applied directly onto the scalp and hairline to target flyaways.
Forbes
 The Best Products for Straight and Wavy Hair of 2024 No crunch, stick, or greasy residue Best Luxury Hair Mask: Emi Jay Dream Crème Indulgent Hair Mask Emi Jay Dream Crème Indulgent Hair Mask $44 Emi Jay I recently moved to London and was quickly educated on the city’s hard water when my hair began to feel dull, broken, and lifeless. I turned to hair masks in hopes that I’d be able to rehab my hair to its former glory, and the Emi Jay Dream Créme was exactly what I needed. After my first use I noticed my hair was softer and more hydrated than it had since before my move. I also love that the formula is vegan, cruelty-free, and free of silicones, parabens, and sulfates. Hard water hair is a thing of the past! —Katie Leirey, senior manager, global SEO
Glamour
 The Ultimate Vogue Editor-Approved Swiftie Gift Guide Gift for Your Swiftie Football Enthusiast Are you Swifties… ready for it? Those Kansas City Chiefs game days? If not, perhaps some Vogue-approved game day picks instead, like a red Emi Jay claw clip and metallic gold flats from J.Crew. Emi Jay Big Effing clip $34 EMI JAY
Vogue
 A neutral design inspired by swirls of Chantilly cream takes you from day to night without feeling Festive-with-a-capital-F, but keep scrolling below and you’ll see just how far the classic clip has come. Leave it Miuccia Prada to keep playfulness alive, and turn to jewelry-inspired clips (like this Alaïa Metallic Barrette statement of a piece) to bring sophistication and edge. Editor-Approved Hair Clips emi jay Ponytail Barrette in Chantilly Emi Jay Big Effing Clip In Cream.
Editorialist
 The 10 Best Boar Bristle Brushes Experts Love These top picks make getting smoother, shinier hair a breeze Best for Travel Emi Jay Mini Boar Bristle Brush$42 at emijay.com $42 at Revolve Pros Great for travel and on-the-go use Comes in multiple pearlescent finishes Full-size version available For on-the-go styling, try Emi Jay's mini boar bristle brush (their paddle brush is a 2024 Bazaar Hair Awards winner). The tool's genuine boar bristles help gently distribute your natural oils, and its stylish bamboo and cellulose acetate handle is nicely available in five pearlescent finishes. To round out your collection further, the style also happens to be available in a larger size. Bristle material: Boar
Harper's Bazaar
 What 15 Vogue Editors Are Giving (and Hoping to Receive!) This Holiday Season Florence O’Connor, associate content manager & app news editorTo Give:Last year I bought a few family members monogrammed hair clips for Christmas and they absolutely loved them! They were such a hit that I will definitely be repeating the gift idea for friends this year; however, this time I will be stepping up the quality and going for custom Emi Jay clips. And of course, pajamas. They are a classic holiday gift for a reason! Who doesn’t love a fresh new pair of pajamas! My recent go-to for comfy gift-giving has been cozyland. Emi Jay Custom Big Effing Clip $86 EMI JAY
Vogue
 10 Best Oils for Curly Hair That a Texture Expert Loves for Moisturized, Shiny Curls The road to smooth, bouncy curls right this way... 9 Best Curly Hair Oil for Shine Emi Jay Halo Hair Oil $38 at emijay.com Pros Adds a super subtle, natural-looking shimmer to your hair with the pink mica Cons Not yet available for purchase at a mass retailer If you want your curls to have a diamond-like glow, you'll love this brand-new finishing oil from luxe haircare line Emi Jay. Green explains that if you want to lock in moisture, enhance your curl definition, and/or nix frizz—all typical goals of type 3 curls—you want to look for a lightweight formulation. This one has a combo of moisturizing, but not too heavy, oils (hi, passion fruit, moringa, and sweet almond) that feel virtually weightless upon application. Key oil(s): Passion fruit, moringa, sweet almond Glowing editor review:
Cosmopolitan
 These October Beauty Launches Will Get You in the Fall Mood All treats, no tricks. Emi Jay Halo Hair Oil Emi Jay $38 at Emijay.com We're approaching static season, and Emi Jay's latest launch is the perfect solution to keep frizz at bay while adding moisture and definition. Formulated with a nourishing blend of oils—including passion fruit seed, moringa seed, and sweet almond—as well as vitamin E, Halo Hair Oil will keep your hair sleek, soft, and shiny. Plus, the formula's pink mica adds a subtle angelic shimmer.
Byrdie
 The Under-$100 Gift Guide Everything from manicure essentials to moonshine, pickleball paddles to panettones. Emi Jay Styling Brushgoop, $29 Works well on hair of any texture. SHOP NOW
Goop
 Emi Jay Taps Model Cindy Kimberly for Its Latest Campaign Delivering heavenly hair with its new Halo Hair Oil. TikTok-viral hair accessory and haircare brand Emi Jay has officially dropped its latest product, the Halo Hair Oil, starring Cindy Kimberly.Joining the Angelstick and Dream Creme, this is the third haircare product that Emi Jay has launched in addition to its popular hair accessories. This hair oil is just as nourishing as it is shine-inducing; with ingredients that ensure shine and hydration like sweet almond oil, passion fruit oil, moringa oil and pink maca.The mix of natural flower and nut seed oils is high in vitamins like E, A and D, minerals and fatty acids. You’ll also find a tint of pink shimmer from the maca, making your hair super shiny.  If you’ve got strands that are more on the oily side, don’t fret — this formula is non-greasy, allowing for quick absorption. Finally, when using this product you’ll notice the reduction of frizz and smoother hair cuticles.The brand has also released a short film in honor of the launch, which was recently posted on Instagram. Angelic and sweet, Kimberly enjoys an evening of self-care at a Los Angeles staycation before heading off to the brand’s evening event with nothing but the hair oil in tow.
Hypebae
 Talia Gutierrez's Beauty Edit 'Over the years, I've found self-acceptance for the lion's mane of hair I was blessed with...and I've found the right products with which to style it. Think lightweight leave-in conditioners, exfoliating scalp serums, and time-reducing hot tools that all make styling my hair, natural or blown out, that much easier on me and my schedule.Speaking of time, I'm not a morning person; I like to keep my beauty routine quick, easy, and efficient with maximum results. Given my sensitive skin that can easily turn red and irritated, I look for drugstore steals that can treat my hormonal breakouts overnight, and still find me glowing with a dewy SPF come morning. After a quick three-step skin-care routine, a flick of a brow pen, a blot of liquid lipstick, and a whole lotta cream blush and liquid bronzer for that post-vacation-like glow, and I'm out the door.' — Talia Gutierrez, associate manager of special projects Emi Jay Flat Brush $48
Allure
 Consider the Tease: Nineties Volume Just Might Be Fall's Most Defining Hair Trend Whenever I get a blowout, I ask for “the ’90s Cindy,” referring to the voluminous blowout style that supermodels like Cindy Crawford and Claudia Schiffer sported back then. A particular image from the same era permanently lives in my mind: the 1990 cover of Rolling Stone featuring the women of Twin Peaks. Lara Flynn Boyle, Sherilyn Fenn, and Madchen Amick are posed in tank tops and jeans, their hair as big and full of secrets as David Lynch’s strange series. But I’ve always had a thing for big hair—whether it’s Ronnie Spector’s beehive, Dolly Parton’s country curls, or Brigitte Bardot’s bouffant, there’s just something about high-level hair that makes me feel ready to rule the world. As Parton says, “Life is short; keep your dreams big and your hair bigger.” Emi Jay Mini Boar Bristle Brush in Pink Sugar$42SHOP NOW I am so obsessed with this mini boar brush from Emi Jay. I need it in more colors! Whether I'm brushing out my bouffant or want a sleek look, this brush is super gentle on my hair. Plus, it's cute!
Who What Wear
 These Wax Sticks Are the Secret to the Sleekest Buns Ever Another hair mystery solved. Best Fragrance-Free Emi Jay Angelstick Pros Vegan ingredients Protects strands Emi Jay, a hair accessories brand with a long list of celebrity fans, launched its first styling product last year to much acclaim. The formula is full of nourishing ingredients like castor seed oil, murumuru butter, and vitamin E, which keep the scalp and strands hydrated all day long. Some even use it as a brow pomade of sorts, applying a tiny amount with a spoolie or the edge of their fingers to sculpt their eyebrows. Key ingredients: Castor seed oil, sunflower seed wax, murumuru butter, vitamin E
Elle
 Kendall Jenner Debuts Blonde Hair While Wearing a $34 Hair Clip in a Trendy Office Siren Look BRB, calling my hairstylist RN. To really commit to the office siren aesthetic, in some shots, she wore a trendy headband, and in others, she styled her new hair in an updo secured with a tortoise shell claw clip. The best part? Both accessories are actually super affordable. The headbands can be picked up from any drugstore, and Jenner’s exact claw clip retails for only $34 at Emi Jay. In true Kendall Jenner style, the other garments are also super basic wardrobe essentials, so recreating her office siren look is pretty easy if you’re feeling inspired. Emi JayBig Effing Clip in Tortoise$34 Emi Jay
Teen Vogue
 What Sydney Sweeney Can’t Live Without Emi Jay Big Effing Clip - Sugar Cookie $34 I’m trying to grow my hair out. I’m on a hair-health journey. My hair has been very damaged and fried from constantly dyeing it for different characters and red carpets, so I decided to trim off all the dead hair, stop coloring it, and let it grow out. My hairstylist was also telling me to stop using hair ties when I’m not working, so I’ve starting wearing hair clips. I love Emi Jay’s because there’s so many fun designs and colors and sizes. I probably have almost all of them. I have one in right now. It’s just a fun accessory to add to your outfit. $34 at Revolve Clothing $34 at Emi Jay
The Strategist
 9 Best Boar-Bristle Brushes for Impossibly Glossy Hair Your delicate strands deserve a gentle brush of the highest caliber. Emi Jay Boar Bristle Mini Brush $42 Anthropologie $42 Urban Outfitters $42 Emi Jay Why it's worth it: If you're going somewhere, make sure you pack Emi Jay's Boar Bristle Mini Brush with you. Its small stature allows this mini brush to fit in any carry-on or weekender bag with ease. Though it's tinier than all of the options on this list, its sturdy yet gentle boar bristles work just as well at creating smooth, sleek looks as its bigger counterparts.
Allure
 Introducing The 2024 Marie Claire Skin and Hair Awards Our beauty team, along with judges tested thousands of products for months. Here’s what came out on top. Hair Care Styling Best Styling Product Overall Emi Jay Angelstick Visit Site
Marie Claire
 How Julianne Goldmark Turned a Love for Korean Hair Care Into Your Favorite Accessories Brand Why Emi Jay is launching hair care From brushes to clips to scrunchies and Angelstick, we want things to be simple and easy. When I’m getting ready in the morning, I like to get ready in 10 minutes. I know a lot of our customers are either moms or working moms, they’re on the go, they’re in school or in college, they’re traveling, there’s a lot of things happening at once, and we always say that our products are made for girls with places to be.
Elle
 How I Extended a Blowout for Five Days We all know the trick of wearing a slicked-back bun before wash day, but that's not the only solution to get the most out of a great styling session. Day Four By this time, I’ve gone to the gym (at least once, but hopefully twice) and the sweat from my scalp has caused my roots to curl up just a touch (I have 2C-type hair). The solution: A half-up, half-down hairstyle to slick back the top (Emi Jay's Mini Boar Bristle Brush helps smooth down flyaways) and some good o’l gel–that won’t dry white or flake. I prefer to top it all off with a bow, like Jennifer Behr’s Alice Grosgrain Bow Barrette, to add a pretty finishing to Emi Jay Emi Jay Mini Boar Bristle Brush $42 Revolve $42 Emi Jay
Allure
 EXCLUSIVE: Emi Jay Founder Julianne Goldmark Details Brand’s Hair Care Expansion The 16-year-old brand known for its trendy hair accessories is going deeper into beauty this month with the launch of its second hairstyling product. Emi Jay has established its dominance in the hair accessories category over its last 16 years in business thanks to its trend-forward styles — including its popular claw clip — and now, founder Julianne Goldmark is leveraging her expertise in the category to further expand into beauty. On Tuesday, Emi Jay is launching its second hair care product, called Dream Crème, which is a hydrating hair mask. The launch is part of Goldmark’s strategy of taking the same community-led approach she uses for the brand’s hair accessories, and now applying it to the beauty category.  Emi Jay made its first foray into hair care in October, launching its first styling product called Angelstick. According to Goldmark, the product saw a 337 percent sales increase in the first half of this year and has been restocked four times. 
WWD
 This Hailey Bieber-Approved Hair Clip Brand Just Dropped a Hydrating Mask Meet the Dream Créme hair mask. If you purchased a claw clip recently, it's probably because of Emi Jay. The '90s accessory has had one of the biggest comebacks in beauty, thanks in part to the brand's viral clips. The
Byrdie
 How Emi Jay Became the Must-Have Accessory for Generation Z Hair accessories and It girls go hand-in-hand (just think of Carolyn Bessette Kennedy’s iconic tortoiseshell headband from C.O. Bigelow from all of her paparazzi shots in the nineties), and today’s generation is no different. But these days, girls aren’t buying their hair clips from a brick-and-mortar store, but rather from an online brand known as Emi Jay. If you're a frequent scroller of the internet, you've likely seen the bedazzled “big effing clip” in Sofia Richie’s updo—or IRL dangling from the straps of handbags anywhere in SoHo or the West Village.Founded by Julianne Goldmark in 2009, the brand was fifteen years in the making. As a middle schooler, Goldmark wore a school uniform and found that the only way to showcase her individual style was through her hair. “There were very few ways to feel expressive, so I chose hair as one of them,” she explained. “What started as a love of hair and accessories turned into me making hair ties and headbands on my bedroom floor for my friends and family, then eventually selling them worldwide.” Now more than a decade later, the Emi Jay brand has expanded far beyond the floor of Goldmark’s bedroom and is now sold in hundreds of retailers around the world, from mom-and-pop shops to Selfridges and Revolve.
Vogue
 13 Half-Up, Half-Down Claw Clip Hairstyles for Your It-Girl Moment 04 of 13 Slicked Back and Clipped Adding a little twist to your style is an easy way to up the elegance. Loosely twist the top half of your hair, then roll it in a tight circle. Slick back the front for a sleek finish.
Byrdie
 Emi Jay Rosette Scrunchie Emi Jay Rosette Scrunchie Emi Jay Emi Jay Rosette Scrunchie Emi Jay makes some of our favorite hair accessories, and if you're ready to supplement your claw clip collection with something a little cheekier, the Emi Jay Rosette Scrunchie is endgame. Especially if you just did your compulsory pre-summer chop, this hair tie—available in Candy Pink (seen above), Violet, Custard, and Noir—is a sweet way to add texture to hair that's a tad too short for the Zendaya-length
Allure
 30 Minimalist Accessories That Exude Sophistication The perfect finishing touch. I love to adorn myself with pretty accessories. A pair of pearl earrings, a shiny gold bangle, or a hair bow is the perfect finishing touch to make me feel put-together. While I admit that my style leans minimalist, I'm always looking for accessories to add depth to my outfits. Currently, I'm eyeing sculptural gold earrings, dainty chains, and some classy handbags that my closet is missing. To me, these are essentials—keep scrolling to see my top picks. Emi Jay Big Effing Clip in Buttercream $34 at Emi Jay Emi Jay claw clips are the best.
Marie Claire
 Emma Chamberlain's Met Gala Updo Featured Hidden Lace Details Her hairstylist gives us the exclusive breakdown. Chamberlain worked with stylist Sami Knight for her hair, which was styled into a middle-parted, slicked-back, and elegantly twisted bun using Emi Jay tools and products. Ahead, Knight unpacks the look for us—and offers some insight into how it came to be. 'We made sure all the appliqué was tailored to the right side, as we knew the camera would be there,' adds Knight. 'Also, we don’t ever want any flyways, or moving pieces of hair, so we used the Emi Jay Angelstick ($38) to make sure everything was smoothed, defrizzed, and tucked away. Nothing to distract from the awesome interviews!' 'I pulled the back of her hair up into a ponytail bun with my Emi Jay Mini Boar Bristle Brush ($42), securing with an elastic, then pulled the hair from either side in the front to the back to join it, leaving a center part and a couple of wisps out to frame her face,' explains Knight. 'I then split the pony into three even sections and secured each section into one bun with a tiny elastic.'
Byrdie
 The 14 Best Boar Bristle Brushes for Healthy, Silky-Smooth Hair Meet your hair's new best friend. 11 Best Mini Emi Jay Mini Boar Bristle Brush in Pink Sugar Now 25% Off $31 at emijay.com Pros Pro Lightweight Pro Ergonomic handle Cons Con On the pricier side Hair emergencies don’t only happen in the morning—often, they come out of nowhere while you’re on the go. But no need to fret if you keep this mini brush from Emi Jay in your handbag. Small but mighty, it can transform a frizzy mess into a sleek, glossy do in minutes.Bristles: Boar, bamboo Best for: All hair types
Elle
 Emma Chamberlain Got Her Slicked Back Met Gala Hair Look with This Influencer-Loved Product *Adds to cart immediately*. One thing about Emma Chamberlain? She’s always going to keep her style looking fun, vibrant, and so Gen Z. Yes, even when she’s cosplaying as a literal decaying garden at the 2024 Met Gala. How does she do it?! Truth be told, Emma has always prided herself in teetering the line of being a relatable fashionista. So while her 2003 archival vintage Jean Paul Gaultier gown probably won’t be making its way into my closet anytime soon (@ JPG, my DMs are open though!), her super slicked back bun is. To achieve her look, Emma used none other than TikTok-viral brand Emi Jay—our chronically online fave strikes again! And we’ve got the 411 on exactly how to copy the look at home. Emi Jay Angelstick$38 at emijay.comCredit: Emi Jay
Cosmopolitan
 From Lana Del Rey to Sabrina Carpenter—Our 7 Favorite Coachella Beauty Looks Sabrina Carpenter One of the internet's favorite pop stars, Sabrina Carpenter made rosy blush the focal point of her doll-like Coachella makeup look. That paired with her soft fringe and lacy outfit is pretty much the epitome of TikTok's coquette aesthetic. Emi Jay Custom Paddle Brush in Pink Sugar $134 SHOP NOW Celebrity hairstylist Scott King used the internet-favorite Emi Jay brand to create Carpenter's shiny, bouncy blowout. He used the crease-proof Popstar Clips, the Flat Brush, and the Bamboo Paddle Brush.
Who What Wear
 Sofia Richie, Alix Earle, and I Rely on This Cute, Lowkey Hair Accessory to Prep for Big Events Sabrina Carpenter uses the GRWM staple, too. Emi Jay Popstar Clips in Milky Way Buy on Emijay.com $26 The Milky Way clips are another celeb-approved option. A transparent acetate clip filled with metallic purple hearts and gold confetti, this is the style that Earle wore to set her hair for the Grammys. The glitzy pattern was a perfect fit with Earle’s take on a Hollywood glam look with a deep side part and sweeping waves. Plus, at $26, the Milky Way clips are available at a lower price than many of the other Popstar styles.       
Byrdie
 The Best Boar Bristle Brushes for Incredibly Soft and Smooth Hair These 14 keratin-rich tools will level-up your hair brushing experience. The Best Small Boar Bristle Brush Emi Jay Mini Boar Bristle Brush$42 at Emi Jay The small business creators of the Big Effing Clip (you've seen it on TikTok) crafted a hairbrush that's tiny but mighty. It has 100 percent natural boar bristles to glide smoothly through your hair. A big (little) softie, it's gentle and malleable, while still providing great control thanks to the paddle design. Plus, the charming design and organic bamboo makeup look great on a vanity. Pros: Travel-size; Good for all hair types Cons: Might be too gentle for some
Marie Claire
 The Best April Fashion Launches to Refresh Your Closet This Spring Perfect for all the coquette cowgirls. Emi Jay Emi Jay Miss Super Bloom Clip In Jelly Cloud $28.00 Shop The resurgence of the coquette aesthetic is truly something to be celebrated. To channel this hyper-feminine vibe in a subtle way, check out Emi Jay’s latest collection, Like Honey. The hair accessories are adorably delicate, with plenty of pastel colors and rosette detailing. In other words, it’s the perfect ode to the trend—and just in time for Bridgerton Season three, too.
Byrdie
 How Beauty Aesthetics Help Us Embrace, Experiment With, and Redefine Womanhood While the term
Who What Wear
 32 Beauty Products Our Editors Can't Get Enough of This Month Best High-Hold Hair StickEmijay Angelstick ($38)
Popsugar
 Hair Awards: The 58 Best Hair Products of 2024Styled hair is back! With it comes a host of upgraded new cleansers, gels, tools and creams that can bend and shape your hair without sacrificing its overall health. Here, expert stylists help us narrow down this year’s 58 best products for our annual Hair Awards.STYLING Best for Slick Styles Angelstick$38 at emijay.comYou can apply Emi Jay Angelstick with your fingertips or straight from the tube for seamless flyaway control. The twist-up smoothing balm is ideal for tight buns, edges, and even your brows (when applied with a spoolie).
Harper's Bazaar
 The Internet Is Obsessed With Emi Jay—My 10 Fave Hair Accessories From the Brand The majority of our Deep Reviews will feature our editors' honest, ultra-hot takes on entire product categories or multiple products from a particular beauty brand, but every so often, we'll sprinkle in a special single-product format called Honestly, I Love It. As the name suggests, these reviews will hone in on one standout beauty formula our editors can't shut up about. This time, I'm highlighting my favorite hair accessories and tools brand, Emi Jay.
Who What Wear
 We're Melting Over Butter Yellow, Spring's Hottest Color Trend For the Gym Hoka / Free People / Emi Jay / Byrdie While we don't recommend combining IRL butter with your workout, we do think you should consider wearing the color to your next sweat sesh. After all, what could be more motivating than catching a glimpse of the cheery color mid–hot girl walk or during your Pilates sesh? To break up the color (and keep the spring vibes going), pair with a vibrant pair of sneakers.
Byrdie
 Hair Awards: The 58 Best Hair Products of 2024Styled hair is back! With it comes a host of upgraded new cleansers, gels, tools and creams that can bend and shape your hair without sacrificing its overall health. Here, expert stylists help us narrow down this year’s 58 best products for our annual Hair Awards.TOOLSBEST PADDLE BRUSH Bamboo Paddle Brush in Leche$48 at emijay.comWe couldn't pick just one favorite paddle brush. EmiJay’s version is made of bamboo, which gentle detangles and distributes oils from root to tip so hair appears softer and shiner. The acetate design is also so gorgeous.
Harper's Bazaar
 The essentials list: Rhode founder Hailey Bieber shares her 7 everyday essentialsWhether she’s on the runway, on the street or gracing the latest cover of Vogue, Hailey Rhode Baldwin Bieber’s legion of global fans can’t get enough of her glamorous lifestyle, trendsetting style and dewy, glowing skin.Luckily for us, the brand founder and model loves sharing her fashion faves, skin care routine and makeup looks on her social media platforms. 'I’ve always been obsessed with skin care,' Bieber says. 'I grew up listening to my mom and grandma’s skin care advice, and in my modeling career, I’ve been exposed to so many products and worked with the best estheticians and makeup artists in the world.'Emi Jay Big Effing ClipEmi JayAs a skin care enthusiast, Bieber swears by these claw clips from Emi Jay, which help keep her hair out of her face. “'ot only are they super cute, they are incredibly functional,' she says. Suitable for a variety of hair types, these clips come in a multitude of colors and prints.$34 at Emi Jay
CNN Underscored
 21 Items Vogue Editors Purchased (and Loved) in 2023 The Conversation-Starter Jacket and HeadbandMy favorite purchase this year has to be this Saks Potts leather moto jacket. It’s a head turner because every time I wear it people will always stop me to ask where my jacket is from. The only con is that it’s either too cold or too hot in New York most of the time so I can only wear it in October, November, April, and May really. Maybe this is a sign that I need the winter version- the Foxy coat for the colder months! I’ve also been loving pairing my leather looks with my Emi Jay headband for that ’90s Carolyn Bessette Kennedy look. —Irene Kim, production and editorialcoordinator, Vogue Runway Emi JayStarlet headband$19EMI JAY
Vogue
 Hailey Bieber Just Endorsed Emi Jay's Angelstick for an A+ Slicked-Back Bun Here it is—the Angelstick Hair Smoothing Balm. It's the first hairstyling product from the brand and is formulated to glide easily over the hair, smoothing texture and flyaways. So, basically, it's the perfect product one-and-done product to achieve a slicked-back look. Emi JayAngelstick Hair Smoothing Balm$38Shop Now
Who What Wear
 100+ Gifts Under $100: Vogue-Worthy Presents for Any Occasion Minimalist Must-HavesLooking to get someone a gift that they can actually wear? A simple solution is re-upping their closet with stylish wardrobe essentials, such as a delightfully dainty necklace from Laura Lombardi or tortoiseshell sunnies from Le Specs. An Emi Jay claw clip is a certified cool-girl staple, while a pair of Adidas Sambas needs no further explanation. When it comes to fashion finds, a simple, yet statement-making red sweater from Naadam is always welcome, and same goes for Kule’s striped tee. Emi JayBig Effing claw clip$34EMI JAY
Vogue
 The Best Hair Care Products Vogue Editors Swear By Irene Kim, production and editorial coordinatorHair type: My hair is fine, but I have a lot of it.If I’m in a rush and don’t have time to do the full dry and straighten routine, I’ll put some Kerastase hair oil on (perfect for fine hair like mine!) and put into a half up/ half down look with a clip from EmiJay. They’re the best hair clips I’ve found and really keep my hair in place so I don’t have any strands falling out in the front. Emi JayBig Effing Clip$34EMI JAY
Vogue
 The Best Hair Care Products Vogue Editors Swear By Taylor Lashley, socia media managerHair type: My hair is thick with 4B curls but I currently have a relaxer in it.Now that it’s gotten colder I’ve been wearing my hair straight and I can’t stop grabbing for these two products; Emijay’s Angelstick is the best for flyaways and making sure my edges look sleek and clean, and the Crown Affair’s Dry Shampoo works wonders when it’s not a wash day. Emi JayAngelstick Hair Smoothing Balm$38EMI JAY
Vogue
 Allure's Guide to the Very Best Beauty Gifts of 2023Stuck on what to give your loved ones this year? Not after this comprehensive curation of the best beauty gifts on virtual shelves. Best Hair-Care GiftsSmart hot tools that do the work of multiple devices? Adorable claw clips that'll fit seamlessly into their everyday 'woke up too late' getting-ready routine? Curated hair-care sets for silky-smooth strands? Yeah, we'll call it now: These prezzies will be put to damn good use. $32 at Revolve$34 at Emi Jay
Allure
 Gigi Hadid Puts a Colorful Twist on Fall Layering With Some Taylor Swift MerchStreet style (Taylor’s version) If you’re not wearing your best friend’s merch, are you really best friends?Gigi Hadid did just that on a recent outing in New York City, where she had a fun layering moment that relied on bright and pastel colors. The supermodel wore a chocolate-brown leather moto jacket over a sky-blue knit cardigan—which eagle-eyed fans have identified as the 1989 (Taylor’s Version) cardigan, merch that Hadid’s BFF Taylor Swift dropped in honor of the rerelease of her hit album last week. In addition to the vibrant cardigan, Hadid also wore a basic white T-shirt and a long scarf covered in lime green, orange, gray, and light brown stripes.To finish off the look, the Guest in Residence founder also wore a pair of black straight-leg jeans and black leather loafers. She further accessorized with oval tortoiseshell sunglasses, gold drop earrings, a gold chain charm necklace, an Emi Jay claw clip, and a gold watch (which she expertly styled on top of her cardigan sleeve).
Harper's Bazaar
 The 23 Hair Products That Make Us Feel Like The Mane Character Emi Jay Big Effing Clip I have no less than three Big Effing Clips in my bag at all times. It’s not a wise use of space in my purse, but that’s how important they are to me. I must have at least one of them with me, because as a mom of two, I need to be able to put my hair up at any second and there’s no quicker, nor chicer way to do so than with one of these signature hair accessories from Emi Jay. I often get asked if they’re worth it because they are pretty pricey ($34) for something you could find a reasonable dupe for on Amazon for a quarter of the price. But it’s not the same. I’ve banged these babies up, thrown them in every bag imaginable, given them to my baby as a form of entertainment, and still, they have endured and remained as durable as ever. They are so strong and can hold all of my hair in whatever weird composition I throw it in, but still manage to make me look like I have my life together. They come in so many different colors and prints for every mood or outfit. They make me happy just looking at them. I never knew a clip could bring me so much joy or, more importantly, make my otherwise disheveled hair look so cute.
Refinery29
 59 Gifts Your Best Friend Actually WantsHoliday season is upon us, and we guarantee your bestie will love these gifts. Your best friend is your ride-or-die. She’s there for you through thick and thin, and you couldn’t imagine spending life’s memorable moments—big or small—without her by your side. You could spend hours rattling on about how special your best friend is and how much she means to you, but when it comes down to choosing the perfect gift for her, that’s when you might hit a bump in the road. And you’re not alone here; finding a gift for your friend can be an anxiety-inducing experience. There’s a lot of pressure that comes along with selecting the perfect gift for your perfect bestie. Don’t fret; we’re here to save the day and solve all your indecisive feelings. 3Girly Girl Emi Jay Sweetheart Clip in Pink Pixie $34 at emijay.com Has anyone told y’all about the cutest hair clips ever? Well Emi Jay is here to make sure you and your bestie never have a bad hair day again. Throw your hair up —with so many styles and colors to choose from—you are ready for the day.
Elle
15 Ballerina Buns That Bring the Balletcore Trend to Your Hair 01 of 15Classic Ballerina BunKarlie Kloss with a slicked-back ballet bun.@harryjoshhair/InstagramFor an ultra-sleek ballerina bun, it's all about having the right products. We love the Emi Jay Angelstick ($38) for smoothing back flyaways and adding shine—since the stick has an oil base, it doesn't create that dreaded crunchy texture certain gels can leave behind.
Byrdie
 The Hot List: 20 Must-Have Pieces, According to Instagram’s Favorite Fashion Source Emi Jay Gift Box Everyone is wearing Emi Jay hair clips, and I truly mean everyone. Hailey Bieber, Sofia Richie Grainge, Kendall Jenner, and Matilda Djerf are very often spotted wearing them. It's a celebrity favorite, so it comes as no surprise that a number of the limited edition colorways often sell out. My pick for the holiday season is one of the gift boxes, which feature three colorways of the iconic big clips. I also personally love the red clip—a color that continues to trend heavily. Emi Jay gift box $92 FWRD
Vogue
 Emi Jay Releases First Styling Product The hair accessories brand known for its popular claw clips is entering hair care with the Angelstick.Emi Jay is expanding into the hair care category with its first styling product.The 15-year-old hairaccessories label is introducing Angelstick, which is a styling balm that can be applied directly on the scalp and hairline to target flyaways. The product will be available for purchase starting Tuesday for $38 on Emi Jay’s website.'We’ve been in the hair accessories business for 15 years and it sort of felt like a natural direction for us,' said Emi Jay founder Julianne Goldmark. 'It was something that was kind of always on my mind, but I wasn’t 100 percent sure. A lot of our customers had requested some sort of styling product to aid their day-to-day hairstyles and make on-the-go hair a little bit easier, so Angelstick was born. It’s a hair-smoothing balm, so obviously it aids the hair accessories a bit and just makes styling more simplified.'
WWD
 e Hair Clip Brand Just Dropped Its First-Ever Styling Product Emi Jay's Angelstick has landed. If you’ve ever asked yourself, 'Who am I without my giant hair clip?' you might have Emi Jay to thank for the existential crisis. Founded by Julianne Goldmark (who once used hair accessories to escape the blandness of school uniform life), the It Girl-loved brand originated the dent-less knotted hair tie in 2009, going on to expand its empire with brushes, barrettes of all sorts, and their signature 'Big Effing Clip'($34). Today, you can get Emi Jay hair accessories in the shape of bows, shells, hearts, or even flowers, the likeness of which could *maybe* make Caroline Calloway give up her fresh orchid blooms.Having spent the last 10+ years supplying the coolest among us with hair accessories, it only makes sense that Emi Jay has decided to foray into styling products. First on the agenda? Angelstick Hair Smoothing Balm ($38), a pretty-in-pink wax stick made to smooth out your favorite hairdo.
Byrdie
 Julianne Goldmark, Founder, Emi Jay HAIR I have a weird hybrid of hair—it’s thick and it dries a little wavy, but it gets greasy at the top very easily. I know everyone says not to, but I wash it every other day. I actually like to switch back and forth between brands because I don’t want my hair to get too used to one or the other. I’ll either use the Milbon Repair Restorative Shampoo and Smoothing Conditioner—my mom heard of the brand from her hairstylist—or the Davines OI Shampoo and OI Conditioner.After that, I use Davines OI Anti-Frizz Oil, which is thick and amazing. If not, then I’ll grab the Olaplex Nº.7 Bonding Oil, especially if I’m going to do a blowout or use my Dyson Airwrap. Klorane’s Dry Shampoo with oat milk is great in between washes.If I’m going to sleep, I always put up my hair with an Emi Jay Sweet Dreams Scrunchie in Counting Sheep because it’s made of silk. As far as day-to-day styles go, I always work with an Emi Jay Bamboo Paddle Brush or Emi Jay Flat Brush, which is made of bamboo and natural boar bristles—good, raw materials keep your mane nice and healthy. I always have an Emi Jay clip on me—I especially love the Big Effing Clip in Buttercream, Big Effing Clip in Toasted, and Sweetheart Clip in Pink Pixie—and as needed, I’ll use the Emi Jay Angelstick, our hair smoothing balm. I have so many baby hairs, and I was always looking for something to tame them, but I didn’t want my hair to be pinned straight and stuck to my head. Every product I came across was either too waxy or too oily or too fragrant, so we formulated our own with super yummy ingredients like murumuru butter, castor oil, shea butter, and vitamin E. Its main purpose is for flyaways, but you can even use it on your eyebrows or your cuticles—and it’s unscented. For me, it’s the cherry on top of a simple hair routine.
Into The Gloss
 OUR 360 GUIDE TO BALLETCORE — Clothes, Hair, and Fitness The Hair For both our busy girls and lazy girls, the slicked-back bun is for you.“Dirty hair is ideal for a slicked-back bun. The natural oils help give the hair more control for sleek looks,” Amanda tells us. “I love using Angelstick for slicking down the hairline and any flyaways. Since it’s a stick, it’s really easy to apply when doing my clients’ hair or my own. I can apply it directly to my hair, and it’s not too heavy.”To finish the style, “Use a small barber brush to slick your hair back because it fits well in your hand and has lots of short, dense bristles,” she advises. “It makes it much easier to smooth out bumps! Angelstick Price: $38 Emi Jay
Poosh
 61 Best Gifts for Women That Are Almost Too Good to Part With You know you're onto something when you just want it for yourself.The category is life's little luxuries: Emi Jay has pretty (and customizable!) boar-bristle brushes that are the personification of joy. A Dior lipstick case to house her favorite shade of Lip Glow Balm would be a home run. And she'll absolutely lose it if a makeup bag from Gucci shows up on her doorstep. Of course, any self-care present is always welcome and appreciated. Would you say no to Lunya's washable silk pajama set, or perhaps a new set of Ugg slippers to pad around this winter? We didn't think so. All that and more below make up the best gifts for women in 2023.24/61Emi Jay Mini Boar Bristle BrushShop Now $42Emi JayLet this sparkly beaut convince you that yes, a boar-bristle brush can be a worthwhile gift — especially if she has hair that's prone to frizz — which Fort Lauderdale-based stylist Olivia Smalley recommends for keeping static and split ends in check.P.S. Emi Jay offers customizable paddle brushes (up to 8 letters or numbers) and claw clips (up to 7 letters or numbers) on its website.
Allure
 Kendall Jenner Left Her Pants at Home Today Kendall Jenner, queen of the pantless trend, has left her bottoms at home once again. The model was spotted strolling into New York eatery Revelie Luncheonette in an oversized pale blue and white striped button-up over a scant pair of a black biker shorts. She fed into the shirt’s preppy overtones with a pair of black loafers. But unlike some of her more polished looks, her low-maintenance styling gave the look a tousled, just-got-out-of-bed-in-an-Ivy-League-dorm energy. In keeping with her classic, no-frills personal style, Jenner kept accessories to a minimum. She carried a black leather Maeve Weekender bag from Khaite in the crook of her elbow, swept her hair up into an Emi Jay claw clip, and shaded her eyes with oval sunnies. On the jewelry front, she wore a thick gold bracelet and earrings.
Vogue
 The 19 Best Hair Brushes Experts Love From in-shower detanglers to pro-level edge tools Best Travel Hair Brush Emi Jay Mini Boar Bristle Brush$42 at emijay.com Pros Pro Stylish Cons Here's a glittery and handbag-ready boar bristle brush from Emi Jay. It's ideal for midday hair touch-ups, and nicely made with organic bamboo.
Harper's Bazaar
 Kendall Jenner's Flat Shoes Make the No-Pants Look So Much Easier to Pull Off New York Kendall Jenner is my favorite Kendall Jenner. Yes, she's very chic wherever she goes, but the outfits she wears when visiting NYC are especially cool and forward. Her latest outfit to go out to lunch in the city was exactly that—no pants required.For the occasion, Jenner wore an oversize button-down and nothing else. (Although, she appeared to be wearing hot pants in some photos, as the 'pants-less' outfit trend is often just an illusion.) This outfit trend can certainly be intimidating, but the shoes Jenner styled her pants-less look with actually make it less so. Those shoes are none other than loafers—specifically, a The Row pair she's been wearing all over New York City. On Kendall Jenner: Khaite The Large Maeve Weekender Bag ($3400); The Row Adam Loafers ($1080); Emi Jay Big Effing Clip in Noir ($34)
Who What Wear
 How Emi Jay's Julianne Goldmark Revived the Claw Clip for a New GenerationOne Big Effing Clip at a time.At the age of 14, it's common for most of us to be laser-focused on preparing to enter high school and navigating the daunting challenges and exciting milestones that come with it. Creating a whole new way to redefine an entire fashion and beauty category may be less of a priority — unless you're Julianne Goldmark, founder of hair accessories brand Emi Jay.Growing up in Los Angeles, Goldmark attended The Buckley School, a private (and celebrity-favorite) institution — it counts Paris Hilton, Kim Kardashian and Paris Jackson among its noteworthy alumni — with a mildly restrictive dress code.'My school uniform was a very mundane skirt and polo, and there was no way to really accessorize anything at the time,' Goldmark tells Fashionista. 'We couldn't wear certain nail polish.'
Fashionista
 7 Biggest Hair Accessories Trends, All In One End-Of-Summer Collection Hair accessories are the unsung heroes of a look. It's the bright flower-shaped clip that you secure onto the strap of your tote bag so you have it for later when it gets sweaty and you need your hair off your neck. Or let's say you're about to sit out by the pool with your friends and you pull a yellow stretch headband over your head and it keeps the hair out of your face so you can enjoy the breeze of the late afternoon.Sure, you can grab a 3-pack of Goody headbands or a knockoff flower clip on Amazon. But, if you're looking for both trend inspiration and the top hair accessory designs of the moment, you want to check out Emi Jay. The founder of Emi Jay, Julianne Goldmark, actually started the label when she was just 13 years old (at that point she was making non-crease hair ties out of underwear elastic, according to Forbes). Today, Goldmark is a tastemaker in the hair accessories category, with people like Sofia Richie Grainge, Oprah, and Harry Styles wearing her flower clips and specialty hair ties — both on and off label.
Refinery29
 August's New Fashion Launches Are Here to Spice Up Your WardrobeFrom puffy clogs to floral hair clips. Emi JayModel wearing Emi Jay Superbloom hairclipsEmi Jay Super Bloom Clip $15.00ShopEmi Jay's Club Soleil collection is full of eye-catching hair accessories, and this floral claw clip is just one of the most beautiful options. The clip is not just visually stunning, but it's also useful, too. The design is made to hold up a full head of hair, so it's never been easier to give your hair a laid-back, beachy vibe.
Byrdie
 Grazia’s Guide To The Tomato Girl Essentials Our Editors Are Shopping To Achieve TheAestheticRoma, Heirloom, Cherry... hot girls? Here's how TikTok has recaptured the 'la dolce vita' lifestyle in an appetite stimulating aesthetic GRAZIA’s Essentials To Achieve The Tomato Girl Aesthetic Tomato Girls aren’t caught up by higher maintenance tasks like perfecting a full volume curl, which makes this cherry-hued claw clip a must-have essential for anyone seeking to emulate a Tomato Girl summer. Simply dry off at whatever Amalfi Coast beach you find yourself lying on, throw your wet hair up in a messy bun and secure it with this pop of crimson. Emi Jay BIG EFFING CLIP IN CHERRY KISS, $52. SHOP NOW.
Grazia
 In a Classic White Shirt and Ballet Flats, Gigi Hadid Does Stealth Wealth the Supermodel Way On her casual days, Gigi typically leans towards jeans and cropped T-shirts, often paired with skater girl Vans. But her most recent outing saw a shift from her usual laid-back style towards a more refined simplicity. Over the weekend, the runway star wore a white oversized button-up shirt over navy low-rise, wide-leg lounge pants and sleek black leather ballet flats. She accessorized with a brown chequered Emi Jay hair clip, layers of gold jewelry, gold-rimmed sunglasses and her beloved cream Loro Piana L19 clutch – a bag she’s been surgically attached to over the past year.
Vogue
 ‘I Wear It Every Single Day.’ Why 20-Somethings Can’t Get Enough of This Y2K Hair Trend A 2000s-era staple, the claw clip is back—but with a high-fashion twist. How this hair hack can keep you cool all summer. Plus, six options to try. IT TOOK Kirstie-Anne Woodman a month and a half to master the claw clip. The 24-year-old London strategic communications consultant’s thick braids go past her bum and her hair’s length and texture didn’t lend themselves to the hairstyles she was seeing on social media. I tried to do [my hair] the way women with [finer hair] hair do it—just kind of twist and then flip up—and it wasn’t working, said Woodman, who is Black. While experimenting with a metal clip from Asos, she finally triumphed. I take my hair and split it in two like I’m doing pigtails, she said. Next, I twist the two strands together, flip it up and start wrapping it like a bun. Then the claw clip will go straight in the middle and the ends will go up and over the back.
The Wall Street Journal
 28 Summer Capsule Wardrobe Staples That Are Just Impossibly Cool Linen it up. Real talk: Warm-weather dressing isn’t always as effortless as throwing on a dress and slippers, but a summer capsule wardrobe can help you stylishly navigate the very hot and humid spaces—and the most refrigerated ones—with ease. The Claw Clip Cute claw clips to the rescue in the unrelenting heat and humidity. Courtesy of brand. Emi Jay Sweet Shell Claw Clip $22 at Emi Jay
Glamour
 The Best Hair-Care Products of 2023 No hair type or concern left unanswered. Best Hair Clips: Emi Jay Sugar Blossom You can always count on Emi Jay to come out with the most adorable hair clips that actually hold up hair well — especially my thick hair — but the Sugar Blossom one is truly special. Founder Julianne Goldmark created this collection specifically to celebrate her Korean roots, and this pastel pink with white floral decals and jewels is simply stunning. —A.N.
InStyle
 Sofia Richie's Wedding Weekend in France Is Defining Cool Summer Style In the days leading up to Sofia Richie's wedding to Elliot Grainge in the South of France, Richie has debuted a stunning set of looks the internet can't stop buzzing about. Pre-wedding festivities are happening at the Hotel du Cap-Eden-Roc in Cap d'Antibes, and her wardrobe, styled by Liat Baruch, has given us a preview of what is to come for the wedding day. We've already spotted the beautiful rehearsal dress Richie wore and will be watching for her wedding-day look. On Richie: Proenza Schouler dress; Hermès bag; Emi Jay hair clip Emijay Big Effing Clip $34 Shop Now
Who What Wear
 An Early Source of Summer Style Inspo? Sofia Richie’s Vacation Looks While there’s still much buzz surrounding Sofia Richie’s South of France wedding, we’re zooming in on her honeymoon style to inspire our next getaway shopping list. The Versatile Dress + Hair Hero Emi Jay Big Effing Clip $34 at REVOLVE
Vogue
 Shay Mitchell's diamanté Juicy claw clip should be in a 00s museum...and my shopping basket 💎✨ But all hope was not lost, the clip was actually a collab with adorable accessories brand Emi Jay, and now I'm down the rabbit hole looking at every single clip on their site. Emi Jay Big Effing Clip in Juicy After Dark £28 at Emi Jay
Cosmopolitan
 12 AAPI-Owned Fashion Brands To Shop Year-Round Best Hair Accessories Brand Emi Jay With the return of Y2K fashion, Emi Jay became the ringleader of claw clips with its cult-favorite Big Effing Claw Clip. Designer Julianne (Jay) Goldmark draws inspiration not only from her Korean heritage but also her childhood when a school uniform meant her main form of expression was hair accessories. Emi Jay's latest collection, Sugar Blossom, is filled with limited-edition keepsakes inspired by Korean sweets and flowers.
Refinery29
 These 8 AAPI-Owned Accessory Brands Will Take Your Style to the Next Level Emi Jay Group of pink and cream claw clips in purple zipper bag Few accessories are more useful than a sturdy, on-trend claw clip or headband to dress up any look, and Emi Jay fulfills this need with a wide selection of hair accessories that range from ethereal to bright to classic. The brand's hero products are the claw clips, as each one is chic, functional, and large enough to hold up for long periods of time. Product Picks Emi Jay Cream Puff claw clip Emi Jay Emi Jay Halo Headband in black lace Emi Jay Emi Jay Butterfly Barrette Set in Dusk (blue and purple) Emi Jay
Byrdie
 The Best New Beauty Products That Launched in May This month, it was all about innovation. 10 of 10 Emi Jay Sugar Blossom To shop: $34; emijay.com To celebrate AAPI month, Emi Jay founder Julianne Goldmark debuted a new hair accessory collection to celebrate her Korean roots. Sugar Blossom contains 18 pieces of claw clips, hair ties, scarves, headbands, and mini clips in pink and white colors; they're adorned with various native Korean flowers.
InStyle
 These 29 AAPI- and Asian-Founded Beauty Brands Are on Their Way to Icon Status In the decade-plus that I've been covering beauty—not to mention the many years prior I spent being a consumer and tried-and-true fan—I've seen firsthand how Asian beauty brands have completely revolutionized the industry. (Who can even remember what it was like before K-beauty won over our skincare-loving hearts?) So every May when Asian American and Pacific Islander Heritage Month comes around, I love learning about new beauty brands I haven't tried yet and seeing how far we've come in terms of representation. Emi Jay Big Effing Clip in Sugar Blossom $34 Shop Now The hair accessory brand, founded by Julianne Goldmark, has become a favorite among celebrities and influencers since its launch in 2009. For AAPI Heritage Month, the brand created a collection called Sugar Blossom celebrating its Korean roots and is making a donation to the Asian Mental Health Collective.
Who What Wear
 26 AAPI-Owned Businesses to Support For AAPI Heritage Month (And Every Month) Brands you'll fall in love with. Emi Jay 26-year-old L.A. native Julianne Goldmark grew up going to school in a uniform, which inspired her to utilize accessories as a means of self-expression. Her wildly popular brand, Emi Jay, sells chic, comfortable, and effective hair clips that are beloved by both editors like me and by celebrities like Kendall Jenner, Barbie Ferreira, and Bella Hadid, to name just a few. Emi Jay Big Effing Clip in Gemini Cloud Scrunchie in Cappuccino
Marie Claire
 The Must-Have Accessories For Summer 2023It’s Memorial Day Weekend, the sun is out, and we have officially entered summer mode when it comes to dressing. That means easier outfit formulas (think: linen sets, flowing dresses and simple T-shirts and tank tops) and more chances to let our accessories do the talking. From standard summer accessory staples like hats and sunglasses to on-trend body chains and chokers, keep scrolling for plenty of stylish accessories that will keep you looking chic all the way through Labor Day. Emi Jay Denim Darling Headband Emi Jay Denim Darling Headband | $22 Emi Jay Keep your hair out of your face and stay cool when temperatures soar, all while looking fabulous, with a stylish headband. This wide-band style from Emi Jay comes in a fun denim to go with all your favorite blue jeans and give your outfit either a cool 70s-inspired rocker vibe or look like a Y2K girl.
Forbes
 10 Most Trending Hair Accessories for Spring 2023 From Celine to Miu Miu, we've compiled a list of the trendiest hair accessories to complete any look 2022 marked the rise of hair accessories. From scrunchies to bows to headbands, we learned that no outfit is complete unless dressed from head to toe, hair included. They did it right in the 90s with claw clips and scrunchies as not only do hair accessories elevate a look, but they often save hair from the dents and breakages caused by traditional hair ties. V has compiled a list of the trendiest hair accessories at the moment to spice up any look. As we enter 2023, you can never go wrong with a hair accessory. Shop this claw clip here, $86 After Bella Hadid, Kendall Jenner, and Hailey Beiber were snapped wearing a claw clip, this hair trend quickly skyrocketed. Probably one of the most long-term Y2K comeback trends, claw clips not only complement any outfit, but are also a healthier alternative for your hair to avoid breakages or dents. Emi Jay’s claw clips have absolutely smashed the trend by offering customized clips embellished with Swarovski crystals.
V Magazine
 Celeb-Favorite Brand Emi Jay Just Launched Its First Bridal Collection—Here Are Our Top Picks Bridal-themed hair accessories are a must-have during wedding season, and lucky for us, celebrity-loved brand Emi Jay just launched its new Something Blue collection. Filled with all the rhinestone, lace, and floral designs you could want, this line is perfect for all of your upcoming wedding festivities. Lace Me Up Clip Emi Jay has mastered the art of the stylish, yet functional, hair clip. The brand’s iconic claw clips have been spotted on the hairstyles of celebrities like Hailey Bieber and Kendall Jenner, and now they come in wedding day-ready designs. The Lace Me Up style features silver rhinestones and periwinkle motifs on a lacey pattern, making it the ideal accessory for any bride-to-be. Our testers love the brand's signature clip and can attest it holds up even the thickest of hair.
Brides
 20 Wardrobe Essentials That Belong in Every Closet Meet your MVPs. The Claw Clip The other finishing touch (and saving grace for uncooperative hair). Emi Jay Big Effing Clip in Tortoise Courtesy of brand Emi Jay Big Effing Clip in Tortoise $34 at Emi Jay $34 at Revolve
Glamour
 17 Best Headbands That'll Compliment Any Hairstyle Consider these picks the finishing touch to all of your looks. 3/15 Emi Jay Halo Headband Shop Now $24 Allure commerce editor Sarah Han is a big fan of any accessory from Emi Jay, including the Halo Headband. Any Y2K nostalgic will fall in love with the powder pastel hues and crystal butterfly embellishments, but if you're not a fan of satin headbands, you can also grab the same padded style in a cute lace pattern as well.
Allure
 32 Valentine’s Day Gifts for Every Kind of Woman Because she deserves it. Truth be told, no one needs a reason to celebrate love—be it with your significant other or not. That said, special occasions are special for a reason, no? And finding an impressive Valentine’s Day gift for her—whether she’s your wife, your best friend (she could be both!), or someone else in your life—is no easy task. Luckily, you’ve come to the right place. Sugar Muffs in Frosted Pink Emi Jay Sugar Muffs in Frosted Pink $44 at emijay.com For a super soft and fuzzy Valentine’s Day gift, opt for Emi Jay’s faux fur hats, earmuffs, and scrunchies. You won’t regret it.
Elle
 The February Beauty Launches We're Crushing On From Parfums De Marly to Chillhouse. Emi Jay Emi Jay Heartbreaker Clip In Tiara $29.00 Fall in love with Emi Jay's specially curated Birthday Baby collection. This capsule features renditions of founder Julianne's favorite textures, shades, and sparkles to the brand's cult-favorite pieces. From the beloved Big Effing Clip, scrunchies, hair bands, to the new heart-shaped hair clip style, HeartBreaker, Emi Jay is remixing their iconic accessories in the best way and bringing the party to your everyday look.
Byrdie
 The Earmuffs Fluffy Enough to Keep Both Ears and Cheeks Warm The perfect accessory for the season. In my search, dozens of options with a flat, headband-like body flooded my results. And although they would have gotten the job done, they were no match for these ultra-fluffy ones Emi Jay gifted me. Not only are they practical, they're also extremely cute. Each muff features a star on its side, accompanied by a bejeweled heart charm for an extra sprinkle of cool. Even top It-girls like Matilda Djerf approve. Faux fur is fluffed to the maximum to keep not just ears warm, but the sides of your face and head, too. These
Fashionista
 The Best Fashion and Beauty Finds to Celebrate Lunar New Year 2023 Try out your luck and ring in the Year of the Rabbit. Lunar New Year, which celebrates the start of a new year across many countries in Asia including China, Taiwan, Vietnam and Korea, begins on the first new moon of the lunar calendar and ends on the first full moon. During this time, various festivals and traditions like temple rituals, lion dances and exchanging red envelopes take place to usher in good luck and fortune. Big Effing Clip in Cupid, Emi Jay Shop Now
Elle
 What Exactly is the Coquette Aesthetic That’s Taking Over the Internet Right Now? Breaking down the angelic look, and where to shop it. You’re scrolling through TikTok in the morning before rolling out of bed to get ready for school (a daily struggle, tbh) when you see ✨How to Get the Coquette Aesthetic✨ flash across your screen in sparkly pink letters. If you’re wondering if you've just stumbled across what might be the newest Internet-favorite aesthetic, the answer is “yes!” Where can I shop the coquette aesthetic? Now that you're caught up on the coquette look, here are some of our favorite pieces to help you incorporate some of the styles into your own wardrobe. Emi Jay Sweetheart Claw Clip in Angel Wings
Seventeen
 Achieve All Your Hair Goals With Vogue’s Top-Ranked Hair Tools At the heart of your hair-care arsenal are scrunchies, claw clips, no-crease clips, and satin turbans. For example, Emi Jay’s Popstar Clips hold hair in place without altering your look and Grace Eleyae’s knot turban protects your mane overnight, no matter your style. And when you’re ready to sweep your hair out of the way, these picks by Slip and Ettika make for the chicest accessory. Emi Jay Popstar Clips $16
Vogue
 The Most Viral TikTok Fashion Trends to Shop Right Now We’re breaking all down the best trends right here. Claw Clips Even more straightforward than Coastal Grandmother is the claw clip trend. Oversized hair clips are having a resurgence, and it’s as simple as that. Some may argue that this is more of comeback than a trend, per se, but that’s semantics in my humble opinion. Clips are a fabulous way to pull back your hair completely. High ponytails and braids have their places, but claw clips have earned a spot in our permanent beauty drawer. I don’t see this trend going anywhere anytime soon. Emi Jay Big Effing Clip in Skate Princess
Elle
 Hailey Bieber Wore the Same Unique Bomber Jacket as Kendall Jenner The sisterhood of the traveling jacket. Hailey Bieber is taking a style cue from one of her best friends and fellow model, Kendall Jenner. Yesterday, the Rhode founder stepped out in Los Angeles while wearing a black iteration of a puff bomber jacket that first appeared in Loewe's fall/winter 2022 ready-to-wear collection. Earlier this week, Jenner shared photos of herself on Instagram wearing the same jacket, though she sported a forest green version. Bieber completed her look with a pair of light-wash, straight-leg jeans and olive green loafers from Bottega Veneta. She accessorized with oval sunglasses with a bright green frame, chunky gold hoop earrings, and a baby pink hair clip from Emi Jay.
Harper's Bazaar
 Rom-Comcore Will Unleash Your Inner Main Character Are you an Andie or a Jenna? How to Wear the Rom-comcore Trend Bringing in elements of rom-comcore to your day-to-day wardrobe is as easy as turning on Netflix, especially if you’re already incorporating ‘90s and Y2K-inspired pieces or vintage and thrifted finds into your look. It’s all about honing in on a few key silhouettes and colors to nail that rom-com heroine vibe. Product Picks Emi Jay Big Effing Clip $34 Buy
Byrdie
23 Fashion-Forward Gifts To Give Your Most Stylish Friend We all have that one friend (or several, TBH) who always shows up to every event dressed to the damn nines. They’re the kind of friend who always knows what’s trending—and how to wear even the wildest pieces without looking like a complete lunatic. This holiday season, your most stylish friend deserve the cutest fashion-lover gifts that the retail world has to offer. Whether you know their style like the back of your hand, or want to surprise your fashionista friends with something they might never expect, I’ve got your back with these fashion-forward gift ideas. Sugar Muffs For a gift that’s functional and fashionable, get this pair of adorable Emi Jay earmuffs. They come in four different colors. Sugar Muffs $44 Buy Now
Stylecaster
 15 Best Silk Hair Scrunchies That'll Give Your Hair Some TLC This Winter Your ponytails are gonna look AMAZING. From bold, printed options to sleek neutral ones, there's a style below for everyone. Fix up a gorge updo for yourself (or effortlessly dress up a messy pony) with any of these 15 stylish silk hair scrunchies this season. best sustainable one Emi Jay Sweet Dreams Silk Scrunchie $39 AT EMIJAY.COM This fun pink option is 100 percent silk charmeuse, and it's made with responsible manufacturing and a low carbon impact.
Cosmopolitan
 From Balaclavas to Knee Socks, These 29 Trendy Winter Accessories Don't Top $50 I don't know about you, but I'm definitely feeling the winter blues right now, and the dreary weather hardly helps. But with any new season comes a brand-new round of trends, and I'll be taking this opportunity as a bit of sartorial escapism and reporting on the latest among them. As always, I've got you covered with everything from coat trends to boot trends, and this winter, the accessories are especially exciting. I scrolled through the internet for hours to find the items that are as cool as they are affordable. Emi Jay Sweetheart Clip $32 Shop Now Prepare for compliments galore.
Who What Wear
 7 Stay-at-Home Outfits Because We’re Dressing to Impress Ourselves Rich Mom If the ideal version of yourself is a lady who lunches, this is your look. Take Skims’ universally loved slip dress in a shimmering camel and pair it with a floral, faux-fur lined bolero and a big glittering claw clip. If you’re having company over, don’t forget to greet them at the door with a dirty martini to make Kris Jenner proud.
Byrdie
 15 Best Hair Clips and Barrettes That’ll Elevate Any Hairstyle They're! So! Cute! Pros Super big and sturdy design Cons Rhinestones may come off over time if you're not gentle The worst part about most super cute claw clips is that they don't do their damn job. As in stay in my hair, as in...all day long. But you won't have to worry about that with any of the Emi Jay clips due to their super sturdy and large design that'll hold even the thickest of hair from day to night. Plus, I mean how freakin' cute are the adorned stars?!!
Cosmopolitan
 The Best Beauty Gifts to Give (and Get) This Year From Jo Malone perfumes to Hermès nail polishes. Finding the best beauty gifts for everyone on your list this holiday season can be easier said than done. Yes, a candle or some bubble bath is always appreciated, but the best beauty gifts are truly personal. Since everyone's routine (and needs) are unique, it’s easy for beauty Advent calendars or perfume gift sets to miss the assignment—unless, say, you’re 100% sure of your giftee's signature scent or have pictures of their top shelf to reference the brands they like. Emi Jay Big Effing Hair Clip The humble claw clip remains one of this year’s must-have accessories. This snow leopard one from celeb-approved brand Emi Jay is an upgrade to the workhorse one they got off the ’zon that will instantly amp up any of their winter ’fits. $34 at Emi Jay
Glamour
 What 15 Vogue Editors Are Giving (and Hoping to Receive) This Holiday Season Taylor Lashley, social media manager To Give: When it comes to holiday gifting, my keywords are cute and cozy. The first item I’m gravitating towards for my friends are clips from Emi Jay. Whether they’re in your hair, clipped to your bag, or sitting next to the coffee on your desk, you’re bound to receive a compliment. I also like gifting friends and family members new scarves. I feel like it’s not something you usually seek out for yourself, and Ssense always has a great selection. Emi Jay claw clip $34 at EMI JAY
Vogue
 30 Under 30: Retail & Ecommerce Reinventing how we shop, on and offline Julianne Goldmark Since she had to wear a uniform to school growing up, Julianne Goldmark channeled her creativity into accessorizing her hair. She started Emi Jay at age 13, selling non-crease hair ties made out of underwear elastic. Her line now includes colorful hair clips, scrunchies and headbands that have been worn by celebrities like Kendall Jenner, Emma Chamberlain and Hailey Bieber. Emi Jay is sold at Bloomingdale's stores, plus online at Urban Outfitters and Revolve.
Forbes
 I'm a Fashion Editor Who's Incredibly Difficult to Shop For—29 Gifts I'd Love Right now, my shopping strategy is all about longevity. I am looking for things that I'll wear forever or that will have a major impact on my life. Below, find the 29 gifts that are at the top of my mind as I plan my holiday wish list. Emi Jay Sugar Muffs in Winter Dream $44 Shop Now The first winter accessory I want in my closet this year.
Who What Wear
 12 Earmuffs to Keep You Warm and Stylish This Winter Keep your ears warm while looking stylish. 1 Emi Jay Sugar Muffs in Frosted Pink Why They're Great: These super cute pink faux shearling muffs are designed with warmth in mind. A fun spin on the classic faux fur ear muff, they feature a sweet heart-shaped and rhinestoned encrusted gold charm to the side. Who Should Buy Them: The fuzzy faux shearling material gives enough warmth while also still breathable, so you won't have to worry abut overheating and hot ears. One size fits most, so you're on to a good one here.
Oprah Daily
 Add These November Beauty Launches to Your Holiday Wishlist From a luxe hair fragrance to collectible eyeshadow. Emi Jay Ice Princess Clip $39.00 Shop Emi Jay just dropped its holiday collection full of chrome clips and fuzzy earmuffs, and it's going to be tough not to add everything to our cart. Our top pick though is the Ice Princess Clip ($39), a glimmering claw clip complete with a crystal-encrusted starburst. The clip is an essential for all your winter activities, and is perfect for dressing up even the coziest of outfits on Christmas morning.
Byrdie
 My Holiday Wish List Just Multiplied Thanks to These 30 Cool Finds I always get really excited about the holiday season (like, giddy). Not only do I love to shop for gifts, but I love the festivities that come with the holidays. I have party invitations for every weekend, cozy movie-marathon days with my husband, and winter activities that I only get to participate in this time of year. (Seriously, who can turn down an opportunity to go ice-skating?) To celebrate the beginning of this wondrous season, I've put together a list of holiday-approved items—everything from gift-worthy treasures to cute fashion pieces for all the wintry activities from now until New Year's Day. Ready to shop? Keep scrolling. Emi Jay Big Effing Clip in Earl Grey $34 Shop Now I own an Emi Jay claw clip, and it's a game changer. It makes such a cute under-$40 gift.
Who What Wear
 The 70 Absolute Best Gifts for Teens, From Athletes to Future Influencers Become the Gen Z whisperer. The older you get, the trickier it can be to pick out the best gifts for teens. It’s only natural; eventually, the things that once defined your formative years—be it Tamagotchis, Jordache jeans, or iPhones with actual home buttons—get replaced, leaving you wondering what the kids are actually into these days. Courtesy of brand 48/70 Emi Jay Butterfly Barrette Set Aren't these sparkly butterflies the most precious thing? They're the perfect Secret Santa gift.
Glamour
 The 16 Best Gifts That Charli and Dixie D’Amelio Think Will Be Great For Sisters Add Bondeye Jewelry’s Textured Double Hoops and Target’s 35MM Camera to your cart ASAP Emi Jay Custom Paddle Brush Emi Jay View On Emijay.com Dixie recommends the beloved Dyson Airwrap, but since that might be a bit difficult to get your hands on (and potentially out of budget), she thinks a personalized bamboo brush from Emi Jay will get the point across just as well, too.”These brushes are beautiful and the customization to have their name or initials make them extra thoughtful,” she says. With six different brush options and five stone colors, you can pick something just right for your sister. Just make sure it’s exactly right when you order it because there are no returns, changes, or exchanges allowed with this item.
InStyle
 The Trendiest Pieces to Wear This Holiday Season Go rocking around the Christmas tree in style with these holiday-ready pieces that are a must-have for any occasion. Halo Headband in Midnight, Emi Jay Headbands are one of the hottest hair accessories to rock this holiday season. Functional and fashionable, this one from Emi Jay is handmade with silk and features embroidered butterflies as a fun touch. It also includes a padded design for added comfort.
Elle
 Do the Most This Holiday With These 35 Gifts Under $1,000 You'll be the most valued gifter. This holiday season, everyone in your life deserves to know how much they’re loved and valued. We’re talking about thoughtfully selected gifts that ignite joy in your recipient long after they've been torn from the wrapping paper. No matter who’s on your list or what the occasion may be, thank the people closest to you with a thoughtful present. After all, they are the ones that help make you the special person you are. 12/35 Emi Jay Big Effing Clip It-girls love Emi Jay's Big Effing Clips as they're designed to help keep hair in place and add some sparkle to your look. The radiating option from the brand makes for an affordable and fashionista-approved gift that will fit perfectly in all of your loved one's stockings. Emi Jay Big Effing Clip $34.00 Shop
Editorialist
 5 Thanksgiving Outfit Ideas To Be The Best Dressed Guest Thanksgiving is just a few short weeks away, and if you are wondering how on earth that could possibly be, you are not alone! Between all the holiday gift shopping, recipe planning, and family gatherings, don’t forget to plan out your Thanksgiving dinner outfit so you can head into the holiday with your best foot—and shoe—forward. Emi Jay Halo Headband Emi Jay Halo Headband | $24 Emi Jay Channel your inner Blair Waldorf (and go back and watch all those iconic Gossip Girl Thanksgiving episodes while you’re at it) by adding a headband to dress up your look. This lacy one from Emi Jay is too cute not to wear.
Forbes
 15 Y2K Gifts That Are the Bomb Dot Com Presents fit for your Top 8. If your friend takes a look at their closet and thinks, It needs more rhinestone-encrusted denim, then Y2K gifts are the way to their heart this holiday season. Unlike gifts for men or gifts for teenagers, millennium-themed presents aren’t actually that difficult to find right now. Fashion is cyclical, after all, which means gifting is too! Courtesy of brand 7/15 Emi Jay Mariposa Clip in Golden Hour Emi Jay may have launched almost a decade after the Y2K ball drop (it was founded in 2009), but the brand’s founder, Julianne Goldmark, tells Glamour there are plenty of early-aughts threads in the accessories’ designs. Namely, 'butterflies and a lot of rhinestones,' says Goldmark. 'Ever since quarantine, I feel that people have been more motivated to take bigger risks stylewise and take major inspiration from their favorite Y2K icons.” In particular, she recommends the Jelly Pins, Super Bloom clips, and Mariposa clips, which were 'definitely [designed] in homage to ’90s and early 2000s fashion.' $40 at Revolve $39 $30 at Emi Jay
Glamour
 These Luxury Gifts Are Really Worth the Splurge Festive, high-end, and just a few clicks away: here, we present your definitive guide to 2022's most indulgent beauty presents. At the risk of sounding like a broken record, we've had a stressful couple of years. We're talking some truly chaotic trips around the sun. And because of this, we deserve the finer things in life — now more than ever. Yes, we have to show some restraint for most of the calendar year, but if you've got the means to splurge a little come the holidays, there's really no time like the present to give others, or even yourself, that well-deserved present. $128 at Emi Jay If you're like us, your dresser's mise-en-scène tends to get cluttered way, way too often. Enter this multipurpose acrylic Emi Jay Vanity Tray, which is as pretty as it is practical. Toss in your jewelry, hair clips, scrunchies, or makeup — or literally anything else that's out of place.
Allure
 12 Best Claw Clips For All Hair Types and Textures The 90s are back, baby. I'm not the only one who thinks so. Celebs like Kendall Jenner, Hailey Bieber, and Bella Hadid (also known as the Holy Trinity), have all been spotted donning chic, outfit-matching claw clips–as seen above, where Bella is wearing a custom Emi Jay claw clip. For one thing, they can be less damaging than tightly-wound hair ties since they don't pull or dent your strands. For another, they come is so many different shapes and sizes that you're practically guaranteed to find one that can hold up your hair, whether you have a short bob or a mane down to your hips. And fine, yes, they're trendy and cool. Here, you can find the 14 best claw clips for every style, hair texture, and budget. 7 Best Trendy Clip Emi Jay Big Effing Clip Pros Sparkly Cons May not be suited to thick hair The name says it all–this clip is massive. Not only can it handle all the hair on your head, but this sparkly green version is so on trend that it's a miracle it's not sold out.
Elle
 Emi Jay Launches New Hair Accessories Collection, Bonne Nuit Immediately adds to wishlist. If Bridgerton and Blair Waldorf had a baby it would be the new “Bonne Nuit” collection from Emi Jay, the hair accessory brand committed to originality and self-expression. Gracing the crowns of celebrities like Hailey Bieber, Emma Chamberlain and Oprah Winfrey, the 28-piece collection is hyper-focused on holiday-ready details with elevated embellishments, lace patterns and satin finishes. Like many of us, the brand’s founder, Julianne Goldmark, attended a school where being draped in uniform was a requirement. To escape the stylistic restriction of these mundane looks, Goldmark intentionally showed up to class wearing dazzling, one-of-a-kind hair accessories that separated her from the pack. Since launching over a decade ago, Emi Jay has partnered with brands like Sephora, Frankie’s Bikinis, Juicy Couture and Summer Fridays to further cement themselves as the go-to accessory brand in the beauty industry. The dreamy campaign highlights an assortment of silky smooth headbands, large claw clips, butterfly barrettes and paddle hair brushes. Ultra femme patterns and crystal design details are paired with a soft, heavenly-like color palette of lavender, pink and light blue hues. As someone who loves gifting beauty products during the rotating holiday season, most of this collection will be sitting pretty underneath my Christmas tree. The Bonne Nuit collection retails between $6-$86 USD and is available now on the brand’s website. But before you swing into full holiday mode, check out these skincare and makeup essentials needed for a fall refresh.
Hypebare
 Camila Cabello's Stylist Shares Exactly How to Get Her Y2K-Inspired Waves One trend that keeps gaining momentum? Y2K everything. While Y2K has been on the fashion scene for a while now (hello, cargo pants and low-rise jeans), it's been a bit slower to permeate beauty. Now, however, we have concrete proof that Y2K has taken hold of the beauty world and is not letting go anytime soon. Case in point: Camila Cabello's latest hair look. While the star kept it simple with soft waves, she added an aughts-era edge to her look by framing her face with small, neon blue and green butterfly clips. The resulting look is the perfect combination of fun and sweet. It can be really hard to create soft waves at home with traditional curling tools (I've tried many times with varying degrees of success), but Cabello's stylist, Sarah Potempa, has a trick up her sleeve for flawless beachy waves every time. Emi Jay Baby Daisy Clip Set $11 Shop Now
Who What Wear
 69 Best Gifts for Women in 2022 Bring on the wrapping paper. When it comes to gifting your mom, sister, work wife, or any other leading lady in your circle, the best gifts for women are more about making a considerate gesture than finding a shiny object for the ’Gram. After all, with so much that’s happened over the last two years, a truly thoughtful present proves you can be her silver lining even in the weirdest and worst of times. 15/69 Emi Jay Sweetheart Clip in Tea Party Take her updo to new heights with this claw clip that she’ll soon want in multiple styles. $32 at Emi Jay
Glamour
 Celeb-Favorite Brands Emi Jay & Frasier Sterling Just Dropped a Zodiac Hair Clip Collab By now, you’re probably more than familiar with the jewelry brand Frasier Sterling, beloved by celebs like Gigi Hadid and Hailey Bieber. Another retailer you’re sure to have seen on your FYP? Emi Jay, known for its adorably bedazzled hair clips that make every hairstyle that much more effortlessly stylish. Plus, our TikTok hair queen Matilda Djerf has even given the brand her stamp of approval. Well, we’re happy to report that the two brands just dropped their first collaboration, and we’ve got all the exclusive details. Trust me, I don’t need to read your birth chart to know you’re about to be completely obsessed with this new collab. Although it seems like the current fashion and beauty trend cycle dies out before you even get the chance to try it out yourself, there are some aesthetics that will forever be timeless. Case in point? Zodiac apparel. I, a proud Cancer, adore wearing shirts and jewelry with my sign emblazoned for people to see. This new line fuses Emi Jay’s best-selling Big Effing Clip embellished with Frasier Sterling’s classic zodiac charms to bring you a custom hair piece to match each horoscope sign that will elevate any outfit. In addition to the twelve zodiac signs, shoppers can also snag a pink Moon Dust clip.This sparkly, creative, and fun partnership marks the first time the two female-owned brands have partnered, and the founders teased that this might just be the beginning. Collaborating with other brands can be quite difficult because everyone has different processes — but from day one it has been so seamless and easy! Frasier and Julianne said. Both teams absolutely love each other and it has honestly felt like we were just working with our best friends!
Stylecaster
 Emi Jay and Frasier Sterling Team on Zodiac-themed Hair Clips Collection The two brands collaborated on a 13-piece collection of claw clips. Emi Jay is embarking on its latest collaboration. The hair accessories brand is teaming with jewelry label Frasier Sterling on a collaboration of zodiac-themed pieces. The collection infuses both brand’s signature styles, with Emi Jay’s bestselling Big Effing Clips designed with Frasier Sterling’s signature charms. An Emi Jay x Frasier Sterling partnership has been a long time coming — we’ve been discussing ideas since early 2019,” said Julianne Goldmark, founder of Emi Jay, in a statement. “We wanted to wait until we had a concept we knew would kill, so when the idea of a zodiac-themed capsule was suggested, we instantly knew it would be a hit. The 13-piece collection includes two styles: a gold glitter style with different zodiac sign charms and a light pink claw clip designed with moons and stars. Goldmark went on to explain that her customers and the Frasier Sterling consumer enjoy customized pieces and that she is expecting the collection to resonate with both customer bases.
WWD
 Emi Jay and Frasier Sterling Team Up on Zodiac Collection Astrology girlies, this one’s for you. Hair accessory brand Emi Jay and jewelry label Frasier Sterling unveil their first collaboration with the announcement of a 13-piece zodiac-inspired clip collection. Inspired by the brands’ fascination with astrology, the line fuses Emi Jay’s best-selling Big Effing Clip embellished with Frasier Sterling’s zodiac charms to bring you a custom hair piece to match each horoscope sign. We’ve been discussing ideas since early 2019. We wanted to wait until we had a concept we knew would kill, so when the idea of a zodiac-themed capsule was suggested, we instantly knew it would be a hit, the brands shared in a press release. This zodiac collection is the perfect middle ground and allows us to incorporate that personal element we know our customers love. Take a look at Emi Jay and Frasier Sterling’s zodiac-inspired clip collaboration in the gallery above. The new collection will be available on August 23 on the brand’s website.
Hypebae
 The Best Hair Clips for Thick Hair, According to Celebrity Hairstylists TOCESS Big Hair Claw Clips top the list with over 21,000 5-star reviews. Best Splurge Clip: Emi Jay Big Effing Clip What We Love: This celeb-loved claw clip is sold in a whopping 78 variations, including iconic brand collabs. What We Don’t Love: Since the clips have thicker, closer-together claws, they’re not as accommodating for ultra-thick curly hair. Emi Jay is the name behind arguably the most head-turning hair clips on the market. Seen on the heads (and purse straps) of celebrities like Harry Styles, Hailey Bieber, and Kendall Jenner; and hair icons like influencer Matilda Djerf, Emi Jay is synonymous with style. In order for thick haired-babes to get in on the trendy accessories brand, though, it’s best to reach for the Big Effing Clip, which is four inches long and sold in a very impressive 78 variations (including a throwback Juicy Couture design and a dreamy Summer Fridays collab). Made of biodegradable acetate, these clips are strong and sturdy, and entirely capable of styling straight and wavy strands. Since the claw clips have a narrower teeth design, though, they may not work as well for super curly hair.
InStyle
 20 Zodiac Gifts for the Friend Who's Straight-Up *Obsessed* With Astrology Warning: Cancers will cry tears of joy when they open these. Finding the perfect gift for a cancer, taurus, or gemini can be incredibly difficult. Why? Because each zodiac sign comes with their own specific temperaments, desires, and passions. But there's one thing that'll get any sign super pumped up, and that's a personalized gift inspired by their star chart. Emi Jay x Frasier Sterling Big Effing Claw Clip in Golden Sun Sign $34 at emijay.com Emi Jay and Frasier Sterling teamed up to grace our astrology-obsessed friends with these glittery claw clips. Plus, it has a charm that comes in 12 variations for each zodiac sign.
seventeen
 Hailey Bieber Is the Latest Celeb to Wear This It Girl Claw Clip Brand It perfectly completes her skater-princess vibe. From viral hyaluronic acid smoothies at Erewhon to glazed donut manicures at the Met Gala, Hailey Bieber continues to pave the way for how we accessorize (yes, that smoothie is totally an accessory). The Rhode Skin founder is no stranger to hair clips, whether Bieber throws her hair into a claw clip during a casual weekend trip or accessorizes her Barbiecore glam with butterfly clips. Recently, she opted for a pink and white checkered hair clip by it girl-approved hair accessory brand, Emi Jay. Matilda Djerf, Kendall Jenner, Olivia Rodrigo, and Bella Hadid are just a handful of the celebs who love Emi Jay's styles, which range from Y2K butterfly clips to hibiscus clips that make it seem like you just stepped off the set of Blue Crush. Bieber most recently wore the Big Effing Clip in Skate Princess ($34), which is a pretty fitting name, considering she paired it with cargo pants and a tank top to wear to a 'little princess' birthday party (the little princess in question is her niece).
Byrdie
 18 Fall Fashion Items To Wear For Virgo Season The Earth sign is known for being a perfectionist, even with fashion. Big Effing Clip in Golden Sun Sign Emi Jay x Frasier Sterling Cult-favorite brands Emi Jay and Frasier Sterling just teamed up for a zodiac-filled claw clip collection of our dreams, just in time for Virgo season. You can cop these dazzling accessories adorned with your astrology sign for that personalized vibe. $34 See on Emi Jay
Nylon
 Julianne Goldmark Drops Her Skin-Care Routine The Emi Jay founder shares her essentials for super-sensitive skin. If you've ever spotted a cute claw clip and thought, Where can I get that?, chances are it's from Emi Jay founder Julianne Goldmark. To say the brand's hair accessories have blown up is an understatement—from celebs like Bella Hadid, Dua Lipa, and Hailey Bieber to the girl you stand next to in line at the grocery store, Emi Jay's colorful and fun accessories have become a staple for effortlessly elevated hair looks.
Glamour
 I'm a Content Creator and Co-Founder of an App—I'm Loving These 10 Fall Items 7. Emi Jay Hair Clips Emi Jay Big Effing Clip $35 Shop Now I am loyal to Emi Jay. I don’t think I own any other hair clips. Over time, I have just sifted through my clips, and anytime I get a new Emi Jay one, I toss out another. So now, I have a giant box of Emi Jay clips. They’re my favorite. They’re the best quality at a great price point. [The brand is] super trendy and [is] always coming out with cute colors. I just love the founder Julianne and the brand as a whole. If you don’t have any Emi Jay clips, they’re amazing and super cute to add a little something to your outfit.
Who What Wear
Hair Claw Clips Are Back! Here Are Our Favorites In the year of reemergence after a pandemic-induced quarantine, we’ve embraced dopamine dressing in more ways than one. Nowadays, we’re seeing a boom on the accessory front with the best hair clips—joining the likes of early aughts nostalgia, head-turning colors, and more mood-boosting style experiments. Many of us, like fashion market editor Madeleine Fass, looked to claw clips as a low-maintenance way to sweep hair back when our manes inevitably grew while we were unable to take trips to salons. But according to Julianne Goldmark, co-founder of the buzzy hair accessory brand Emi Jay, what started as a convenient comeback trend has since transformed into an everyday essential. During quarantine, when we were all working from home, I felt we loved the effortlessness of the hair clip. Now that we’ve returned to a semi-normal life, it’s become a necessity! she says, especially with so many designs and prints to choose from to express your mood and match your personal style. Goldmark offers a few styling tips, too: For thinner hair, I love twisting and clipping from the bottom of the back of your head, allowing your hair to kind of waterfall over the clip. It gives a more voluminous look and is just so cute. Curly girls otherwise might prefer to keep a few curls out of the clip for fun face-framing strands, while those with thick hair could lean into half up-half down styles.
Vogue
 It’s Officially Claw Clip Summer As warmer temperatures approach, claw clips are looking to be the most popular hair accessory this summer. The Los Angeles-based Emi Jay, founded by Julianne Goldmark, has become one of the most popular brands for a wide assortment of hair clips and accessories. Its products feature vibrant hues, prints, adornments and fun shapes. One of her best-selling products, The Big Effing Clip, has been produced in colors like neon green, pink and blue, and seen on celebrities Dua Lipa and Kendall Jenner. Goldmark concurred, saying, When people get in the habit of using something they’re really comfortable with and doesn’t dump their hair, I can’t imagine a world in which they’re not going to want that product. But it’s up to us to continue creating unique hair accessories, whether it is claw clips or other ways of keeping your hair up and out of your face or accessorizing your outfit. As ‘90s and Y2K trends continue to influence contemporary street and celebrity style, it seems like the demand for claw clips is not slowing down any time soon.
WWD
 50 Gifts for Sisters That You'll Probably End Up Stealing for Yourself What's mine is yours! As someone who's grown up with a sister, you already know that sisters share everything, for better or worse. That's why you want to make sure you save the best present for her, whether it's the latest TikTok-viral beauty products or merch from your favorite TV show. Since you're constantly stealing stuff from her closet anyway, you're low-key shopping for yourself when snagging gifts for your sister. You may as well make the best of it with one of the super cool options below. 21 Sweetheart Claw Clip in Pink Cherry Pie Emi Jay $32 AT EMIJAY.COM Okay, how cute are these lil cherries? I'm sure your sis wouldn't mind if you borrowed this every once in a while since it's such a great pick.ac
Seventeen
 27 Over-The-Top Fashion Items To Shop Now That Leo Season Is Here MIDI SUPER BLOOM CLIP IN STARFRUIT Emi Jay Emi Jay’s floral hair clip is perhaps the most adorable and playful spin on the claw clip trend, and its starfruit hue is the perfect summer statement. $12 See on Emi Jay
Nylon
 5 Hip Accessory Brands You Need To Know 4) Emi Jay If you aren’t already familiar with Emi Jay, time to fix that because I’m about to introduce you to your new favorite hair accessories brand! With too many cute hair clips, pins, headbands, and scrunchies to count, you will be inspired to style your hair in thousands of new ways thanks to this brand. Shop My Pick: Emi Jay Super Bloom Claw Clip In Guava Emi Jay Super Bloom Claw Clip In Guava | $15 Emi Jay Bring summer wherever you go with this fun floral claw clip. Whether throwing your hair up out of your face at the beach or adorning your hair for a sunset party, you will get loads of compliments on this pretty clip.
Forbes
 Scrunchies Are Still Cool, and These Celebrities Prove It All hail the ’90s! 3/15 Hailey Bieber The model looks chic in a rosy pink Emi Jay srunchie for an effortlessly girly ponytail.
Glamour
 How To Get The Model-Off-Duty Look You don’t have to be a world-famous model to rock the coveted model-off-duty look. Bella Hadid Bella knows how to rock an all-black look while out and about. The model opted for a midriff-baring cropped tee and edgy leather pants while strutting along the city streets. She chose to glam up the outfit with some layered necklaces and dark sunnies, adding a chic yet sophisticated touch to an otherwise monochromatic look. Get Bella's Look: Buttercream Clip, Emi Jay Price $45 CAD Shop
Elle
 30 Best Clueless Outfits That'll Make You Wish You Were Back In The '90s Because Clueless is a cultural reset that has inspired fashion for decades.Halloween is creeping up around the corner, which means it's time to start pulling together a cute look for your costume. Luckily, we were blessed with Clueless, the iconic retelling of Jane Austen's Emma, almost 25 years ago. Not only did leading lady Cher Horowitz burst into our lives with her wit and charm, but influenced multiple generations with her phat fashion sense. Whether you grew up with the movie back in the day or are just getting around to your first watch, there's no denying that it quickly became a cult classic for its amazing clothes, hilarious one-liners, and incredible '90s slang (we should really bring back buggin', don't ya think?). Nothing tops the scene where Cher's computer helps her pick out her outfit — seriously, it's an invention that can very much be real in 2022... what's the hold-up? While we don't have her dream of a closet, we do have a shoppable list of the best Clueless costumes for Halloween. Big Effing Clip in Capricorn Emi Jay $34 at emijay.com
Seventeen
 41 Bridal Shower Gifts She’ll Actually Be Excited AboutWe're thrilled and we don't even know her! 14/41 Emi Jay x Revolve Bride Hair Clip Does the bride have a penchant for the early aughts? If so, we’re pretty sure this bedazzled claw clip will be her favorite gift of the day. It may even make it into the wedding photos. $86 at Revolve
Glamour
 Finally, Hair Ties That Won’t Damage Your Hair When the weather switches up — or better yet, heats up — we quickly pivot our attention to a wardrobe better fit for the climate: bikinis, linen sets and the works. Subconsciously, though, we find ourselves adopting hair styles that thrive in the weather as well. Letting down inches of thick hair and curls? More like up-do’s whenever the occasion allows. Let’s keep it real, low effort ponytails are a lifesaver when the temperature creeps up, but only when you have a collection of hair ties that won’t damage your hair. First, let’s clear the air: Yes, hair ties can be detrimental to your hair, if you’ve got your hands on the wrong kind. Rubber bands are the leading culprits, typical tugging at hair and eventually causing breakage during the removal process. Instead, you’ll want to look for hair ties that have a cloth covering, or are made of another material suited for hair styling: think coiled hair ties, scrunchies or elastic ribbons. Not only are they significantly more gentle on your hair, but they don’t leave that dreaded ponytail dent, either (you know the one). Do your hair a favor — take a look at these cute scrunchies that won’t damage your ‘do, ahead. 01 EMI JAY CLOUD SCRUNCHIE Available at Emi Jay 22 Shop Now
Essence
 These 7 Editor-Approved Claw Clips Transform Bad Hair Days Muior Rectangle Claw Clips from Amazon make stylish updos a breeze. Best Splurge: Emi Jay Super Bloom Clip What We Like: This tropical twist on a claw clip doesn't fail to stand out or stay put. What We Don't Like: Due to the smaller size, you might need to use two clips or pin up a smaller section if you have really thick or long hair. For the cutest summer hair accessory, Polko recommends reaching for Emi Jay's floral claw clips. Celebrities like Elsa Hosk have been spotted wearing this style on Instagram, but I was skeptical if the clip could actually hold a full head of hair. I kindly received it as a gift from the brand, and it surpassed my expectations. The spring feels extremely tight, so the claws really bite into my twist and don't move, even as I clean my apartment or go for a walk. Since the clip is slightly smaller than others on this list, I can imagine it may not be big enough for those with really long or thick hair (I have long hair, but it's straight and malleable). Representing a plumeria flower found in Hawaii, the design genuinely captures the shape and color of the petals. If you want the tropical vacation feel, splurge on this clip. Quantity: 1 | Colorways: 4 | Size: 3.25 x 3 x 2 inches
Instyle
 Emi Jay and Djerf Avenue Team on Los Angeles Pop-up Shop Both brands will be offering exclusive pieces from their collaboration, as well as their bestsellers. Emi Jay and Djerf Avenue are making their first foray into retail with a joint pop-up shop in Los Angeles this weekend. Both digitally native brands, the former known for its trendy claw clips and the latter founded by Swedish fashion influencer Matilda Djerf, are joining forces to host a three-day pop-up shop that offers pieces from their brands’ collaboration, as well as each brand’s bestselling products. Both of our brands are just super aligned,” said Julianne Goldmark, founder of Emi Jay. “We’re both obviously young female founders, we work with a predominately female-led team and we’re both just really aligned on making everyday essentials for all women of all backgrounds and budgets, and for all women at any stage of life. That’s something we’ve both bonded on and there are similarities between our customers’ style. They’re all looking for things that are cute and in style, but also classic and timeless items.
WWD
 13 Y2K Accessories You'll Actually Want to Wear Again Early-aughts forever. If you fall into the millennial camp, there’s a good chance that the recent 2000s resurgence has you feeling all kinds of cringe. How are you supposed to embrace the trends that you wore well before you got your first cell phone? Well, we rounded up 13 cool accessories swiped straight from the Y2K era, imbued with all the right kinds of nostalgia. Trust us, the 2000s never felt so fresh. Baby Daisy Claw Clip Set in Aqua, Emi Jay Bet you never thought you’d wear butterfly clips again. These pastel-hued versions bring a bit of whimsy to beachy hair. Price: $16 CAD SHOP
Elle
 The Best New Beauty Products Glamour Editors Tried in June *Adds to cart.* Welcome to Stuff We Want, our comprehensive roundup of the best new beauty products we tried each month. From undisputed favorites to brand-new releases, these are the things our editors loved throughout the month of June. Now that the first day of summer has come and gone, it’s out with the old and in with the new. The summer heat is officially here, which means the best new beauty products are ready to take on sweat, pool days, and vacation glam: Think revitalizing hair masks after days in the sweltering sun, hydrating facial mists, and colorful nail polishes to match your new sundress. As you’re reading up on our favorite picks, don’t fight the urge to add to cart. It’s summertime, and the living’s easy—and you deserve it. Scroll on to see some of our favorite new beauty products from June 2022 that we kept on reaching for all throughout the month. Emi Jay Mariposa Clip I’ve been an Emi Jay stan for as long as I can remember. Since summer is here, claw-clip season is in full force. I love the butterfly details and gemstones on the new Mariposa Clip, which gives a steady and sturdy hold for my incredibly thick hair. The wing details make it unlike other claw clips, which can get a little boring after a while. Totally obsessed. —Ana Escalante, editorial assistant
Glamour
 These 8 Cool Fashion Items Are the Moment Emi Jay Clips With fans including Kendall Jenner and Hailey Bieber, it's safe to say that Emi Jay's clips have a cult following. Further evidence? The brand is soon launching a collaboration with Matilda Djerf that is bound to sell out. Emi Jay Big Effing Clip $34 Shop Now. Emi Jay Big Effing Clip $34 Shop Now
Who What Wear
 12 Best Asian-Owned Hair Brands That Should Be on Your Radar Emi Jay Back in 2009, the then-14-year-old Julianne Goldmark and her mom originated the first knotted hair tie that doesn't dent or damage hair. This led to the start of the duo’s hair accessory line, Emi Jay, which served as Goldmark's main form of self-expression during her uniform-wearing school days in Los Angeles. Her goal from the start was to create affordable, effortless accessories for everyday wear. Since then, the brand has expanded to include pieces like the Super Bloom Claw Clip ($15), Luna Claw Clip ($38), and the signature Big Effing Claw Clip ($34) seen on celebs including Kendall Jenner, Bella Hadid, and Hailey Bieber. Star Product: Hairbrushes like this Bamboo Paddle Brush in Virgo ($48) are another core product of Emi Jay. I'm half Korean, so my grandma would always come from Korea with these really beautiful wooden brushes made of bamboo, and at the time they were harder to find, Goldmark explains. The Korean culture takes their hair very seriously. We all have very thick, silky hair, so finding a brush that can tame that can be really difficult sometimes. These brushes became a source of inspiration for Goldmark to create her own version in five (at the time of writing) different colors and styles. You can even customize your brush with up to eight letters or numbers. It's designed to glide over hair, smoothing and teasing natural oils along each strand to give them a shinier and healthier feel. We're taking something that's been around for many, many years and adding this fun, feminine, and bold twist to it, Goldmark says.
Allure
 13 Vogue Editors Share Their Favorite Beauty Accessories, From a Face-Contouring Device to UV Ray-Protecting Gloves Time spent unearthing beauty secrets of celebs and social media stars has revealed it’s not all about makeup and face creams. Some of the most impactful beauty tools are just that, tools. Enter the world of miscellaneous beauty accessories, those supplemental gadgets or applicators that can enhance or simplify your beauty routine. And so, we sought to discover the Holy Grail beauty accessories that the Vogue team considers especially useful. Below, 13 editors detail the beauty tools that complement their hair, skin, nails, and makeup regimens—from catch-all hair clips to light therapy and microcurrent devices. Taylor Lashley, social media manager Not to be dramatic but Emi Jay’s big effing clip is the best thing that’s ever happened to me. It’s super-durable and keeps my hair out of my face when I’m going through my morning, nighttime, and make-up routines. The clip also comes in a bunch of patterns and colors so it doubles as a super chic hair accessory when I don’t have time to fully style my hair.
Vogue
 100 Gifts That Are $50 or Under (and Look Way More Expensive Than They Actually Are) Contrary to what conventional wisdom might tell you, gifts don’t have to be expensive to look expensive. In fact, some of the most sophisticated (and useful) products come with under-$50 price tags. But the line between cherished valuable and donation pile is, however, fine. So, to sort the treasures from the junk, we deep-dived into our favorite retailers’ offerings to uncover hidden gems. Here, discover the best fashion, beauty, home, work, and travel gifts that match any recipient’s desire for elegance—without emptying your wallet in the process. Happy gifting! Big Effing Clip Pull back those locks with a cute oversized claw clip that’s strong enough to hold it all together.
Elle
 The Best New Beauty Products Glamour Editors Tried in May From sun-kissed blushes to sweatproof deodorant. Welcome to Stuff We Want, our comprehensive roundup of the best new beauty products we tried each month. From undisputed favorites to brand-new releases, these are the things our editors loved throughout the month of May. The end of May marks the beginning of summer, and the season’s newest beauty products are ready for hot weather and long beach days. From lightweight tinted face serums built for sweat and humidity to icy facial globes that cure heatwaves, there’s something for everyone to add to their beauty routine this summer. Some of Glamour’s editor favorites include body scrubs, hydrating concealers, and of course, sweatproof deodorant. What’s not to like? Emi Jay Bamboo Paddle Brush in Virgo If there is any brand that can get me excited about a hair brush, it’s Emi Jay. The brand is one of my go-tos for the cutest claw clips and just branched out into styling tools. I would be lying if I said I didn’t get this brush for how it looks (who can resist green glitter?), but I’m really impressed with the quality as well. The bamboo bristles are amazing for detangling, smoothing, and slicking hair, or just for giving myself a little scalp massage. Plus, it makes getting ready for work a little more fun, which is much needed. —B.C. $48 Emi Jay Buy Now
Glamour
 7 Micro-Trends That Will Rule Summer 2022 All of a sudden, my Instagram feed fully got taken over by what may just be one of the most popular Amazon buys in a while: the flower hair clip. There's a color that can go along with each of your outfits so the styling opportunities are endless. Emi Jay Super Bloom Clip $15 Shop Now This one is next-level.
Who What Wear
 27 AAPI-Owned Emerging Fashion Brands To Know & Shop Now BABY HEART CLIP SET Emi Jay Based in Los Angeles, Emi Jay has your summer hair accessories game on lock! This season, we’re channeling our inner Olivia Rodrigo by opting for these baby heart claw clips and living out the 2000s beauty trend. $12 See on Emi Jay
Nylon
 AAPI-owned Brands to Support This Month and Always Some of the brands on the list are ones you may already know and love while others are worth trying out. As May marks Asian American and Pacific Islander Heritage month, there are plenty of Asian-owned and women-founded brands in the beauty and fashion industry to highlight. Over the years, many of these brands have climbed the ranks to become some of the most popular and sought-after products. Some of the brands may already sound familiar, like the popular hair accessories brand Emi Jay or the bestselling beauty company Tatcha. Emi Jay, founded by Julianne Goldmark, has emerged as one of the go-to labels for hair accessories, seen on big names such as Bella Hadid, Hailey Bieber, Emma Chamberlain, Matilda Djerf and more. Since its creation in 2009, Emi Jay has collaborated with Alo Yoga, Frankies Bikinis, Juicy Couture and Revolve, among others.
WWD
 63 Thoughtful Bridal Shower Gift Ideas She'll Totally Love She can share these presents with her partner...or keep them to herself. If your friend is tying the knot—whether it be next year or next month—you’ve probably already pondered what gifts would be absolutely perfect for her. Because if there’s one thing to know about impending nuptials, it’s that they involve a lot of wedding gifts. From the bridal shower to the actual wedding day, there are ample opportunities to bless the bride with something she’ll love. And, considering bridal showers typically happen earliest on a calendar of wedding events, we’ll start there. (First things first, after all.) The easiest thing to do is get the bride something from her registry—but if you’re trying to be more creative, go for something that will help her start her new life with her partner. Think kitchenware, travel essentials (for the honeymoon, obvs), or some luxe bed sheets. Or, you can opt for something more personal, like a customized necklace or stack of stationery. The goal is simply for the bride to love the gift—and hopefully use it more than just once. With that said, here are 63 extremely chic and unique bridal shower gift ideas to browse. So for those who accidentally wait to snag a gift until the registry is totally picked over, you have a saving grace (okay, 63 saving graces). You’re welcome. This Sparkly Claw Clip Emi Jay X REVOLVE Bride Clip $86 at REVOLVE Gotta rep the new title. This hair clip with Bride written out in sparkly rhinestones is perfect for clipping back her hair as she gets ready on the big day.
Cosmopolitan
 Editors' Picks: The Best AAPI-Owned Beauty Brands We've Tried (So Far) There are many reasons to support AAPI-owned businesses: First, our community needs help now more than ever, as we are experiencing heightened xenophobia as a result of the events that occurred over the last two years. Second, in the beauty sphere, AAPI-owned brands have proven to be leaders in innovation, bringing about the latest in makeup, skin, and haircare tech and trends. Needless to say, the brands themselves are just that good. Emi Jay Pin Up Sticks in Green Daydream $16.00 Shop I feel like I'm always on the hunt for something new to spice up my otherwise basic hairstyles, so I’ve been obsessed with the bold hair accessories trending right now. I was thrilled when I discovered Emi Jay, a hair accessories line by Julianne Goldmark that offers a range of chic claw clips, butterfly clips, and hair pins. I love these lime green hairpins because they're super versatile and have a touch of sparkle thanks to rhinestone accents on the top. Lately, I’ve been wearing them as adornments to accent high and low buns, but I feel like the possibilities are endless and these pins often complete my look.
Byrdie
 25 AAPI Beauty Brands to Shop From Tatcha, Emi Jay, Hanalei, and more. May is Asian American and Pacific Islander (AAPI) Heritage Month and one way to celebrate these communities is by shopping AAPI-founded beauty brands all year round. Beauty practices in Asia have been influencing global beauty trends for decades, but despite that, Anti-Asian rhetoric has continuously been perpetuated in the industry, especially since March 2022. Given the rise in hate over the last two years, you can show your love by shopping AAPI-owned and founded businesses. If you’re not sure where to start, here’s a list of some of our favorite AAPI beauty brands. Emi Jay Creator Julianne Goldmark launched Emi Jay at age 14 along with her mother, and the product that put the brand in the spotlight was the original knotted hair tie. The brand has grown and evolved over the years, and now they offer a variety of other products, including their gorgeous Big Effing Clip (that can be customized!). Emi Jay Big Effing Clip $34 at Emi Jay
Teen Vogue
 28 Asian-Owned Beauty Brands You Should Be Shopping From K-beauty to hair extensions, these Asian-owned brands have transformed the beauty space. There's no denying that AAPI-owned beauty brands have completely changed the game and transformed the beauty space over the years. Whether you're in the market for press-on nails or looking for some SPF to try for summer, these beauty brands have been crafted with lots of love and care for your everyday beauty needs. If you're a bonafide lover of all things hair, nails, makeup, and skincare, these are the best Asian-owned beauty brands that are totally worth giving a shot. We're talking everything from sustainable hand sanitizer and the best K-beauty skincare products to super sleek clip-in ponytails (yep, you can get an Ari-esque ponytail hairstyle in seconds). Check out these Asian-owned beauty brands you should be shopping during AAPI History Month and beyond. 10 Hair Emi Jay Euphoria Big Effing Claw Clip $34 AT URBAN OUTFITTERS Emi Jay — a.k.a the trendiest hair accessory brand on the market RN — actually started as a hobby for founder Julianne Goldmark when she was a teen. It eventually grew into something bigger after her friends started buying her claw clip designs. Now, celebs like Barbie Ferreira, Hailey Bieber, and Dua Lipa are rocking Julianne's Y2K-inspired hair accessories.
Seventeen
 Emi Jay Super Bloom Clip $15 at Revolve
Glamour
 The Best Hair Clips to Wear Right Now Yes, including butterfly clips. If there’s one hair trend that is practically designed for dopamine dressing (that is, the very 2022 concept of wearing things that boost your mood), it’s hair clips. As nostalgic as they are functional, clips of all kinds have steadily been making a comeback—and they don’t appear to be going anywhere anytime soon. 2 Best Claw Clip Papillon Claw Clip Combine the butterfly and claw clip trends in one with this oversized option. As for styling, 'I like to keep claw clips pretty straightforward with just getting all the hair back and out of the face,' Polko recommends. 'However, if you do have shorter pieces in the front, I do like to leave them out for a more textured look, or if you don’t, I like to do a baby part and keep it more slicked.'
Harper's Bazaar
Be Ready in 5 With Emi Jay's New Hair Accessories Hairbrushes, scrunchies, headbands and more. Emi Jay, the Gen Z-favorite hair accessories brand, has launched a new collection dubbed Be Ready in 5. As suggested by its name, the range is comprised of all of your must-have hair essentials. The Bamboo Paddle Brush is offered in Zebra, Tortoise, Leche and more, arriving alongside a Paddle Brush customizable with colored gemstones. Elsewhere, the label’s bestselling Big Effing Clip returns in neutral tones such as Buttercream and Toasted. You can also achieve the Y2K-inspired look with the Popstar Clips, which come in Stardust, Aura, Moonbeam and Milky Way. The collection is complete with soft scrunchies and headbands. The Be Ready in 5 collection is now available on Emi Jay’s website. You can also head to HBX to shop the brand’s signature pieces.
Hypebae
 Shop 31 of this week's best new arrivals In case you don't have time to check Zara, Net-A-Porter, Revolve, Nordstrom, Shopbop, and all your other favorite shopping sites on a regular basis, I'm here to tell you that you don't have to. I have to do so as a part of my job anyway, and while I'd love to buy every amazing item that lands on my radar, sadly, it's simply not an option for me, my wallet, nor my jam-packed closet. Naturally, however, I need an outlet for sharing such finds so that they don't go to waste, which brings us to today's (and every week's) new-arrivals roundup. With spring-ready pieces that will have you looking fashion-forward this season and year-round staples your wardrobe isn't complete without, I can pretty much guarantee that I have something for every style type and price point. Now, you just have to narrow down your favorites and make room in your closet. (Sorry!) So what are you waiting for? Shop my picks of the week below, and don't forget to check back next Wednesday for another batch of fresh new arrivals. Emi Jay Bamboo Paddle Brush in Virgo $48 Shop Now Getting ready will never be the same.
Who What Wear
 How to Shop the Colour of the Moment: Kelly Green It's the hottest colour trend of 2022— here’s how to shop it. Make way for the colour of the moment- Kelly Green. It’s officially the new black, with the popular vibrant green hue taking over current runway and street style looks. Inspired by lush Irish green meadows, it’s bright, bold and fun, which means it will add the perfect pop of colour to any outfit or space. As this season’s hottest colour trend, we’re taking the guesswork out of how you can incorporate Kelly Green into your everyday wardrobe and lifestyle by sharing the top must-have essentials in the coveted colourful shade. Big Daisy Clip in Island, Emi Jay We’re all for seeing green when it comes to this hair clip from Emi Jay. Featuring a fun daisy design, it’s expertly crafted to hold your hair in place without tugging or pulling. This is the ideal accessory to spice up your look.
Elle
 Everything you need to know about that hair clip beloved by the Scandi style set Founded in 2009 by then 14-year-old Julianne Goldmark, Emi Jay began with a no-dent knotted hair tie. I was in love with headbands and hair accessories at the time, the founder and creative director explains. Cut to the present day, and the hair accessory brand has grown to include scrunchies and claw clips with a dedicated celebrity clientele, including Kim Kardashian, Sarah Jessica Parker, and Hailey Bieber. As a Los Angeles native that grew up in the 2000s, the resurgence and style phenomenon of Y2K is fascinating and fun for Goldmark. A lot of our inspiration comes from pieces I had as a kid. I loved tiny flower clips and anything sparkly, says Goldmark. Growing up, the founder would wear a uniform to school, and hair accessories would be a way to express personal style. I feel like hair accessories are such a simple way to add detail to an outfit while also serving a purpose, she says. We’ve taken that era and mixed it with this dreamy, vacation-inspired aesthetic and created some very beautifully elevated yet playful pieces. The sudden surge of popularity that the claw clip has experienced is somewhat an online phenomenon. The likes of Matilda Djerf, whose impeccably swept-back style spread like wildfire over Pinterest boards and Instagram accounts, sent sales skyrocketing. According to Goldmark, the demand for claw clips can be attributed to the accessory’s air of sophistication. It adds personality to even the simplest look while also actually keeping your hair up and out of your face when you need to, she says. We’re all always running out the door and looking for easy ways to add a little something to our outfit or hair.
Vogue
 Spring’s Cutest Hair Accessories Prove Blair Waldorf-Style Is Back & Better Than Ever No beauty or fashion trend comes and goes as often as hair accessories. We went from the bow headbands of Gossip Girl‘s Blair Waldorf in 2007 to pearl-detailed designer hair clips in 2013. Then, during lockdown, TikTok made the ’90s claw clip come back with a vengeance. Because everything old is new again, the cutest hair accessories for spring bring all of these trends together and now, anything goes. It’s a lot more fun this time around. Oversized bows have never felt chicer, bedazzled headbands feel fresh again (really), and clips and pins are colorful, funky and creative. Just look at the last few big red carpets. Selena Gomez wore a big Chanel hair bow to the SAG Awards, where Juno Temple, Helen Mirren and HoYeon Jung also went for eye-catching hair accessories. Y2K-era hair accessories are blowing up, as well. Bella Hadid wore the popular early-2000s stretch comb headband to her sister Gigi’s birthday party this past weekend and you cannot pass a girl on TikTok who isn’t wearing some type of claw clip. It’s the easiest and often most affordable way to get in on spring’s biggest trends. Shop some of our favorite styles, below. Emi Jay x Revolve Angel Big Effing Clip Kylie Jenner and Hailey Bieber love this accessories brand and we’re especially fans of its Revolve collection.
Stylecaster
 Emi Jay Expands Hair Accessories Offerings With New Collection The brand best known for its claw clips is also teaming with Sephora and designer Matilda Djerf in the next few months. Emi Jay isn’t slowing down its dominance in the hair accessories category. The accessories brand best known for its claw clips is expanding its hair accessories offerings with a new collection called Be Ready in 5, releasing Wednesday. The collection offers four new hair accessories — paddle hairbrushes, makeup clips, headbands and scrunchies — that come in an array of new and best-selling textures and colors. Prices range from $16 to $48. This category expansion just felt like a natural direction for us, said Emi Jay founder Julianne Goldmark. A lot of our customers and followers have been asking for hairbrushes for some time and I really just wanted to create simple, everyday routine accessories, but obviously with a little bit of a twist. This twist is seen in the collection’s colors and textures. Instead of going with the traditional black or tortoise-shell, the brand leveraged the colors used in its best-selling claw clips and brought them over to the new collection. Customers can find bamboo hairbrushes in Emi Jay’s best-selling pink marble Bellini, green shimmer Virgo and buttercream marble Leche styles. For Goldmark, it was important to create the brand’s hairbrushes with bamboo for several reasons, one being for sustainability and the other to pay homage to her Korean roots.
WWD
 It’s Here: Your Ultimate Guide to Summer 2022’s Hottest Trends Everyone in our office seems to be feeling the same sentiment right now: This has felt like the longest winter in recent memory. Freezing days turned into just plain cold ones, and the sun has shown its face about as much as Taylor Swift shows hers at award shows (read: extremely rarely). But alas, the light at the end of the tunnel is there (even if it’s still a little dim), and we have 2022’s summer trends to look forward to. Whether you want it or not, Y2K is back, and it’s back in a big way. Butterflies, belly chains, low-rise pants—they’re here, and we say that if you can’t beat ’em, join ’em. Emi Jay Big Daisy Clip Shop Now
The Every Girl
 7 Shocking Trends Celebrities Are Wearing to Restaurants Dining out in a city like New York, Los Angeles, Paris, or London (among others) can be quite an event. When a celebrity visits a packed It spot, it's safe to assume that there will be plenty of paparazzi surrounding the valet stand or entrance and that they will be recognized once inside as well. Therefore, they know to dress for the occasion and in turn, we're graced with epic restaurant outfit photos on pretty much a daily basis. I don't know if you've noticed, but it seems as if post-pandemic lockdowns, celebrity restaurant outfits are getting more and more, well, flashy. (For the record, I tried to think of a cooler word but this one was the most accurate.) I scour the celebrity photo agency pages on a very regular basis and every single time I do, I come across celebs wearing somewhat shocking trends (in a good way) to restaurants. Below you'll find some of my favorite recent examples, along with items you can order to replicate them yourself. On Hailey Bieber: Balenciaga jacket and sunglasses; Edikted Dasha Micro Skirt ($34); Prada loafers and bag; Tiffany & Co. jewelry; Emi Jay Big Effing Clip ($34)
Who What Wear
 73 Best Gifts for Women in 2022 Bring on the wrapping paper. From pretty jewelry to chic smart-home additions and foodie finds that are chef’s-kiss good, we corralled dozens of thoughtful gifts for women—no matter whom you’re shopping for or what your budget is. And might we add: You definitely don’t need a special occasion like an anniversary, Mother’s Day, Valentine’s Day, or even the start of her zodiac season to bust out the ribbons for the best gifts. A “just because” present is always welcome—and arguably more impactful than a prompted one. Whoever’s on your mind while scrolling through this gift guide, shop 73 of the best gift ideas for women until you’ve ticked everyone off your list (and maybe, just maybe, stumbled across a few great ideas for yourself too). Emi Jay x Revolve Big Effing Clip Take her updo to new heights with this claw clip that she’ll soon want in multiple colors.
Glamour
 Dua Lipa’s Lilac Knitted Dress Spells Spring. Being constantly on the move isn’t easy, but Dua Lipa has got her travel wardrobe down pat. Currently on her Future Nostalgia world tour, the artist has made living out of a suitcase look easy. With the help of her ride-or-die stylist Lorenzo Posocco, she’s delivered some serious looks both on and off the stage. Dua’s spring wardrobe is all about joyous color combinations. While many stars have been wearing the shade of the season – hot pink! – Dua has been living in classic spring pastels. The singer shared a carousel of behind-the-scenes tour pictures captioned “recently,” in which she showed off a new lilac spring dress from Heaven by Marc Jacobs, complete with matching knitted arm warmers. As always, Dua put her own Y2K twist on the buzzy outfit with embellished Swarovski sunglasses, angel earrings from independent brand Baggira, and a lavender hair clip from Emi Jay.
Vogue
 Your Spring Horoscope Calls for Astrology-Inspired Wardrobe Additions Prepare to wear your zodiac sign on your sleeve. Thanks to all those who sought cosmic clarity from a crumbling reality, astrology achieved sweatpants-level success during the pandemic. For some, casual exploration of the stars turned into a serious study of rising signs and retrogrades. The fashion world has taken the growing fascination with the zodiac as inspirational fuel for several collections and limited-edition pieces, making the 12 signs symbols to wear with pride. The cheery queen of beaded bags, Susan Alexandra, debuted a line of astrology-inspired jewelry in March, timing the launch to a moment that the designer felt needed the healing powers of the zodiac. A few months prior, Good American gave its soft cotton sets an astrological upgrade that Mercury couldn't mess up, collaborating with virtual artist Sarah Coleman on unique star sign logos. Then there's Picnicwear, which makes made-to-order appliqué zodiac sweatshirts using vintage towels for planet lovers interested in how celestial bodies influence our day-to-day and how our actions affect planet Earth. On the designer front, Rosetta Getty worked with astrologist Ilana Kozlov on her Pre-Fall 2022 collection to design prints and color palettes that connect with Gemini and Cancer, and Rixo has some celestial-patterned loungewear for spring that has night-out potential. Emi Jay Big Effing Clip in Aquarius $34. Available Here
Fashionista
 Barbie Ferreira's Bikini Looks Are Serving
Popsugar
 I’m a shopping editor, and these are the 10 beachy things worth obsessing over this summer 9. Emi Jay Big Effing Clip in Rose Shell, $34 Credit: Emi Jay Buy Now It’s rare to see me during the summer without my hair pulled back in a clip or a scrunchie. Emi Jay’s Big Effing Clips are actually big enough to securely hold all of my long hair and come in the absolute cutest designs (like this shell-inspired one!).
In The Know
 If It's Cool, Dua Lipa's Wearing It: 30 Items I'm Sure She'll Wear Next When you're a celebrity, being stylish is a part of the job description. With stylists, personal shoppers, and the best designers all within arm's reach, there's a whole ecosystem of people behind most celeb style moments. So it's rare when you see someone like Dua Lipa consistently dress up outside of the paparazzi cameras. The singer is usually the first to wear emerging designers before anyone else and isn't afraid to dabble in the more controversial trends like risque cutouts and see-through dresses. Basically, if it's cool, Dua Lipa has worn it, so I'm always scoping her Instagram to gauge which trends are popping onto the scene. Her willingness to take fashion risks has influenced my own personal style a bit, so I'm sharing all of the cool and quirky pieces Dua Lipa has inspired me to shop right now. After closely following the singer's style, I've scouted 31 items I'm pretty sure would be in her closet right now. You can find lots of hairclips on the market, but here's an extremely cute one that Dua Lipa actually wears.
Who What Wear
 Cosmopolitan Magazine April 2022 Bella Poarch- Butterflies. The only insect that could make an outfit cuter. Spread your wings, BB. Emi Jay Clip $20
Cosmopolitan
 7 Spring Fashion Essentials Under $50 To Help You Feel Like an It Girl Trying to curate the perfect wardrobe for spring? We put together a starter pack of this season's hottest apparel and accessories for the material girls on a budget!Emi Jay Big Effing Clip We don't know about you, but we keep our hair up 90% of the spring and summer. For this reason, we're stocking up on Emi Jay's It Girl-approved hair clips, and you should, too!
E! News
 Hottest Celebrity Pics This Week Of March 21 – 27: Ayesha Curry & More Elsa Hosk in Emi Jay March 21, 2022, 12:57pm Elsa Hosk served us the best golden hour looks to accomplish! She stunned as she rocked an Emi Jay hair clip.
Hollywood Life
 Barbie Ferreira's Yellow Floral Bikini Is Peak Vacation Vibes It's giving coconut girl. The girlies and I went to Brasil, Barbie captioned her photo dump, where she's pictured rocking a few adorable bikinis on her vacation. Her looks included a baby blue halter and a bright two-piece, among others. The floral bikini (which really stood out, IMO) had vibrant flowers that perfectly embody the coconut girl aesthetic that's taking over TikTok. She also rocked Emi Jay's Super Bloom Clip in Maui in her hair during her vacay, and I am nothing short of obsessed.
Cosmopolitan
 We're Editors in 4 Different Cities—Here Are the Trends We Agree Are In and Out Out: Fitted Blazers
Who What Wear
 Doja Cat Proves Y2K Butterfly Hair Clips Are the Perfect Spring Accessory Get into it, yuh. The 2000s are back, and Doja Cat just proved it with her latest Instagram photos featuring a nostalgic beauty moment. The “Woman” singer serves a Bratz Doll-inspired look with her pouty, nude and glossy lips, a cut-creased blue eyeshadow and ’90s-inspired, razor-thin eyebrows, but our favorite thing has got to be her butterfly clips-adorned hairstyle. Styled in a very 2000s baby ponytail with antenna bangs, Doja’s look is completed with colorful butterfly hair clips that scream Y2K. At this point, it seems like almost every popular noughties-era hairstyle, including wispy up-dos dressed up with throwback hair accessories, has made its way back to the cyclical trend loop. While girlish, mini butterfly clips have been fluttering around for the past year, Doja’s latest look just confirmed that they are here to stay for spring 2022. Shop on HBX
Hypebae
 Shop The Biggest Hair Trend Right Now, Y2K-Inspired Accessories If you’ve perused the feeds of any tapped in fashion girl, then you’ve probably noticed – Y2K fashion is back. You’d be hard pressed to find a fashion brand not offering up mini skirts and baggy jeans. Meanwhile, rimless and sporty sunglasses silhouettes are taking over every eyewear brand. The next step to conquering the nostalgic trend? Y2K-inspired hair accessories. The best part about early 2000s style was the variety of trends to mix and match and play around with, landing on an end result unique to you. That didn’t stop with clothes and jewelry. Take out a page of red carpet and magazine archives of the noughties and you’re bound to find that hair accessories were often the a key player in creating a statement ensemble. There were claw clips with slip dresses, scrunchies for casual updos, and let’s not forget the butterfly hair clips that graced everyone from Tyra Banks to Raven-Symoné, and now today have been revived by the likes of Meagan Thee Stallion and more. Want to get the look? Find some of the coolest style to date, below. Emi Jay Big Effing Clip In Wild Thing Let this claw clip be the star of the show.
Essence
 Under 100 Mar 6, 2022 49 Under $49: Every Affordable Find You Don't Want to Miss for Spring The official start of spring of only 15 days away, and if you couldn't guess, this NYC-based editor is excited. Aside from the prospect of warmth, sunlight, and an instant mood-shift across the city, there's also so much to look forward to in terms of dressing. Goodbye, winter boots, hello, exposed ankles. So long gloves and beanies and a warm welcome to fun, statement accessories you get to throw on just because. Put away that Uniqlo Heattech and bust out the crop tops. You get where I'm going with this? Anyway, with so little time left until the equinox, I figured you might need some help getting that warm-weather wardrobe sorted out. Missing an essential? On the hunt for some trendy finishing touches? Maybe you need nothing but that's never stopped you from shopping in the first place. Whatever boat you're in, today, I've got you covered with a whopping 49 spring-ready finds under $49, all of which are editor-approved and highly endorsed for the months ahead. To get started shopping my picks, simply keep scrolling.
Who What Wear
 Emi Jay's Super Bloom Collection Has Us Excited for Summer The hair accessories brand brings back its bestselling styles, in addition to new clips. Cult-favorite hair accessories label Emi Jay is back with a new collection for the spring and summer seasons. Titled Super Bloom, the range boasts a wide range of colors perfect for the warmer days. The brand’s bestselling Big Effing Clip returns in shades including orange Aries, pastel pink Fairy Wings and yellow Lemon Cake, as well as a black-and-white iteration called Yin n Yang. Elsewhere, the Super Bloom Clip comes in a flower shape in Coconut, Guava, Wild Orchid and Maui. The collection is complete with Pin Up Sticks in four colorways — Green Daydream, Lover Pink, Blue Daydream and Black Magic — for your 00s-inspired looks. Peep the Super Bloom collection worn by YouTube star Ellie Thumann above. Priced from $15 to $34 USD, the pieces are now available on Emi Jay’s website. You can also shop the labels bestsellers on HBX.
Hypebae
 23 Fashion Trends From the ’90s That Are Back and Better Than Ever Bike shorts, bucket hats, and spaghetti straps—oh, my! Everything you loved from the ’90s (ahem, spaghetti straps and bucket hats)—along with everything you weren’t the biggest fan of (sry, knee socks and fanny packs)—are officially back and more stylish than ever. It’s been 30 years since the decade started, but that hasn’t stopped these iconic looks from resurfacing, proving how the decade revolutionized the fashion industry. Just take a peek at your TikTok FYP or Instagram feed and you'll probably see all your fave celebs (and influencers) wearing these throwback looks. There's no doubt about it: '90s fashion trends ~are~ the moment. So for those who wish they lived through the '90s and those who actually did (but maybe wanna choose a different aesthetic this time around), we've rounded up the most popular '90s trends that are currently making a comeback. From cropped cardis to slip dresses, there's no shortage of outfit inspo. And as a bonus, you'll find ways to snag each trend for your own closet, too. (You're welcome!) What ya waiting for? Scroll through to see which of your favorite—or most reviled—trends are new again. #51 Scrunchies Sweet Dreams Silk Scrunchie in Lavender This option feels romantic and luxurious all at once.
Cosmopolitan
 Runway Mar 3, 2022 These 6 Trends Were Everywhere in London and Will Take Over This Fall While it's hard to neatly wrap up the trends that were happening at London Fashion Week for the fall/winter 22 collections, one thing is clear: Designers were there to do their own thing, and each left distinctive footprints. In some cases, there were moments of lightness and airiness on the runways. Y2K fashion returned to the shows yet again, and pale pink was one of the major standout colors running through the collections. On the other side of the spectrum, we saw designers ushering in darker, moodier collections. Gothic-inspired, darkly romantic pieces kept cropping up, and eveningwear was tweaked with elements like latex turtlenecks, cutouts, and completely see-through looks. Ultimately, the looks from London Fashion Week for fall/winter 2022 coalesced into some major trends that will have an impact on where fashion is headed in the coming year. Ahead are the six most important trends to know.
Who What Wear
 Scrunchies Are Still Cool, and These Celebrities Prove It All hail the ’90s! The first memory I had of using a scrunchie was when I was in the second grade. I was riffling through my older sister's bathroom cabinet box full of miniature butterfly clips, neon slap bracelets, and glitter spiral hair ties that she phased out of using in lieu of Bump-Its (Hi, Snooki!). To angsty middle schoolers growing up in Miami, ’90s hair trend accessories felt like ancient relics, but to young girls following in their older siblings’ footsteps, her discarded fashion trash was my treasure. In the past few years, nostalgic yet comfortable trends have been everywhere—like the micro Ugg boots you've seen everywhere. It's safe to say the pandemic sped up the process and forced us to trade in uncomfortable headbands and overly large Carrie Bradshaw–esque hats for terry-cloth headbands and silk scrunchies. Truly, who needs a five-step hair-care process when you're sitting in front of a computer at home in sweatpants all day?
Glamour
 The Ultimate Euphoria High Style Guide Here’s how to dress like your favorite characters, including Rue, Maddy, Faye and Lexi. Maddy Maddy’s wardrobe is filled with color, from green Jacquemus knit pieces to blue floral print dresses. For this look, we’re styling Poster Girl’s lovey-dovey Kylie Dress with adorable hair accessories from Emi Jay. The ensemble is paired with Nodaleto’s statement-making shoes and Coperni’s Ring Swipe Bag, along with a pair of golden hoop earrings.
Hypebae
 Online Shopping Feb 15, 2022 Gone Viral: The 24 Products the Internet Won't Stop Talking About Right Now As someone who's shamelessly very active on social media (Okay, maybe a little shame) I've noticed that each month, a variety of products hit viral status. Whether it's a TikTok that makes a mascara sell out or an accessory that every girl on Instagram seems to be sporting, I've been keeping notes. With the speed of the internet, it's hard to keep track of what the masses are loving but that's where I come in to help. My screen time may be ridiculously high this week, but I found 23 products I've seen many users (not just influencers) rave about on their social channels. If you like to keep your screen time low but want to see what's everyone talking about, you've come to the right place. I searched across beauty, fashion, and even lifestyle to see what deserves your attention right now. Keep scrolling to see what all the hype is about. Emi Jay Tangerine Big Effing Claw Clip 34 dollard Shop Now Everyone is obsessed with their clip brand. (If you haven't looked at their collab with Juicy Coture, you probably should. Trust me.)
Who What Wear
 Forbes. Valentine’s Day Gift Guide: The Sweetest Red Accessories To Warm Her Heart. Valentine’s Day Gifts for Her: Valentine’s Day is here and if you’re still looking for the right gift for her, no need to worry, I have you covered. Although Valentine's Day is just around the corner but planning for that thoughtful day is now. I compiled a wide-rage of gift ideas for you with the women’s fashion editor Emma Cunnington to suit all tastes and budgets. If you're looking for more gift ideas, Edan Twena is a custom jewellery designer. Twena not only designs but sells jewels as well thus making the customer experience much more enjoyable. The Valentine’s Day option here make for the perfect stylish and sentimental gift this Valentine’s Day. Emi Jay: Emi Jay Made with romantic silks and ultra-feminine textures, our Valentine’s Day-inspired pieces are here to add some sugar and spice to your everyday hair. Big enough to hold a full head of hair and functional enough to wear from morning to night. No pull, no headache, just cute hair. Use this clip on dry or wet hair. $34
Forbes
 Harper's Bazaar. The 14 Essential Claw Clips and How to Wear Them '90s style, done the 2022 way. One of the clearest signs the ‘90s revival was back in full swing? The return of the claw clip. The accessory of gals on the go and Cool Teens everywhere, the hair trend is low-maintenance hairstyling at its finest. Now that the claw clip is undeniably back, it's been redesigned for more hair types (hello, curls!), more versatility, and more occasions. Read on for our favorite styles—inspired by the likes of Kendall Jenner and Megan Thee Stallion. Emi Jay Peach Big Effing Claw Clip An embellished clip can be dressed up (with an LBD) or down (with jeans and a tee).
Harper's Bazaar
 Cosmopolitan. Cute and Thoughtful Galentine’s Day Gifts Your Entire Friend Group Will Love Aka 40 different ways to say ILYSMMM! In case you weren’t acutely aware already, Valentine’s Day is rapidly approaching. And if you’ve got a special someone in your life, that might mean all the typical lovey-dovey things we’ve come to expect with the holiday: Romantic dates! Hot lingerie! Sweet gifts! With all of this going on, it’s easy to feel like Valentine’s Day is exclusively for couples—but not so fast (!!). Even if you typically despise this holiday (and tbh, that’s totally relatable), you gotta appreciate any excuse to celebrate your friends—and Galentine’s Day is perfect for doing exactly that. Sure, the term galentine is maybe a lil cheesy. But really, what about Valentine’s Day isn’t cheesy? This is the time of year to go all in on the love factor—and that includes platonic love too. Your best gal friends have been there for you through juuust about everything, so they deserve to be spoiled just as much as any romantic partner, IMO. Typically celebrated the day before V-Day (February 13, if ya don’t feel like doing math), Galentine’s Day is a holiday where you and your BFFs can celebrate each other. And if you throw some cute Galentine’s Day gifts into the mix? Even better. Whether your group of friends is going out to dinner or you’re throwing a Galentine’s Day bash for your roomies at home, here are some gift ideas to snag for your bbs. From cozy loungewear to self-care must-haves, you’ll find it all below. If they sport a pony Sweet Dreams Silk Scrunchie in Lavender Silk hair scrunchies are the luxe hair accessory upgrade anyone with long hair deserves. Spoil ’em with this lavender one.
Cosmopolitan
 Celebrate Galentine’s Day With These Luxe Gifts Filled With Love and Self-Care From just a simple satin hair cap to luxe sunglasses, these are gifts to show nothing but love to our gal pals for Galentine’s Day. If this Valentine’s Day you find yourself single but not ready to mingle, you are not alone. Due to the pandemic, many of us had the time to sit and reflect on what it is that we really want in a relationship and what we won’t tolerate from a significant other. This Galentine’s Day (February 13), single ladies are taking a break from the norm and celebrating the people that remind us that we are phenomenal when we are feeling a little less than our best. It’s just our special way of saying, You are that girl! as we throw a little confetti in the air and clink our glasses to toast the friends who give us nothing but positive energy and keep us grounded when our head is in the clouds. The gift list that we curated is not only special but thoughtful to her needs. From just a simple yet chic satin hair cap to uber-luxe sunglasses, these are gifts to show nothing but love to our gal pals on Galentine’s Day. Emi Jay Sweetheart Collection Hair Clips- Big Effing Clip in French Kiss Your bestie will love to put up their hair and get cozy with this full head of hair clip that is stylish enough to add to their fashionable look with no fuss.
Essence
 WhoWhatWear. They're Cheap, They're Cute, They're Trendy—29 Under-$100 Buys I'm Obsessed With My role as a digital fashion editor means that I'm constantly surfing the web in search of the coolest shopping picks to recommend to you. It also means that in a given week, I look at thousands of items to determine what's actually worth buying and recommending to you, lovely WWW reader. I won't lie—sometimes it does feel like I've seen it all. When you're scrolling through new-arrivals sections at the rate that I am, it takes something extra special to earn your attention. Despite it, the trendy buys you're about to see here are doing just that. They're cute, they're trendy, and they're rather budget-friendly if I do say so myself. The 29 finds ahead are what I'd consider to be the best winter shopping under $100. Yeah, I said it. Whether it's TikTok's favorite checkered scarf or the emerging pant trend that's worth ditching your jeans for, these buys are exciting and somehow also affordable. Nope, it doesn't make sense, but I'm not questioning it. I'm simply adding them to my cart. A little glitter never hurt anyone.
Who What Wear
 Mane Addicts. Shower With Jen Atkin–Her Entire Hair Wash and Style Routine It’s safe to say our Editor in Chief knows just about everything there is to know about hair and the best products to use. So naturally we tapped the inimitable Jen Atkin as the first in our new Shower With series, which showcases the hair and body products top tastemakers reach for in their own personal showers. Jen needs no introduction–she’s styles the biggest stars in the world like Kendall Jenner, Hailey Bieber and Dua Lipa and has her global hair and lifestyle brand OUAI–all while managing life as a new mom and being active on alll the social platforms. Carving out time for yourself as an entrepreneur has its challenges, but if there’s one place where she can catch 5 minutes to herself, it’s behind that glossy glass door in, you guessed it, her shower. Ahead, we’ve got the scoop on everything Jen uses in her shower routine, along with links so you can add everything to cart ASAP. Hair Accessory Emi Jay Claw Clips: $34 Safe to say we’re all down for claw clips right now, these are so cute.
Mane Addicts
 HypeBae. Love Is in the Air With Emi Jay's Sweetheart Hair Accessories Collection ’90s-inspired designs to accompany your date night look this Valentine’s Day. Instagram-favorite hair accessories brand Emi Jay is back with a new collection for Valentine’s Day. Titled Sweetheart, the range features the label’s bestselling Big Effing Clip covered in red heart motifs. The ’90s-inspired lineup further includes the Baby Heart Clip in purple and pink hues, as well as the BFF Clip Set that you can wear with your bestie. The two claws in the pack create a heart shape when placed side by side. Scroll through the gallery above for a full look at Emi Jay’s Sweetheart collection, which is now available online. You can shop more from the brand via retailers like HBX.
Hypebae
 Meet The 25-Year-Old Founder Of Emi Jay, Who Launched The Hair Accessory Empire 12 Years Ago When Julianne Goldmark launched what is now known as the sought-after hair accessory brand with celebrity clout, , at age 14 (yes, you read this correctly!), it was a different era. The year was 2009, so Instagram didn’t exist yet—the only likes we knew of were those captured on Facebook—and celebrity-focused fashion magazines were still highly relevant and very much in circulation. While the worlds of fashion and accessories leverage social media and the influencer “halo” effect in order to help with branding and virality, Emi Jay’s trending hair accessories have not only stood the test of time—they have maintained It factor status, 12 years later. So what compelled Goldmark to launch the brand? It started as a way to express herself while in the 8th grade.
Forbes
 The Beauty Products You'll Swear By This Year, According to Your 2022 Horoscope Your new favorite lipstick or skincare product is written in the stars. Water Signs (Cancer, Scorpio, Pisces)ou'll be focused on your relationships at the top half of the year, and with that comes date night looks, which calls for a manicure. (Neutral shades like these Gucci's Vernis à Ongles Nail Polishes are staple nail polishes for your collection). But you'll also turn to TikTok or YouTube tutorials to nail that viral neon cat-eye or you'll ask your hairstylist for tips on how to style your hair with Emi Jay's trendy '90s claw clip or Lelet NY's chunky gold barrette and sparkly bobby pins. Whatever trends catch your eye, you're all for stepping out of your comfort zone this year.
Instyle
 These Hair Accessories Are Going to Be Big in 2022 Our favorite thing about the end of the year is preparing you for the new one by sharing all the hair trends to look out for. In 2022, we predict that these hair accessories are going to be huge. Some of them have already started taking off so you better jump on the bandwagon before you miss them. Others will take some time to heat up so why not be the one to wear them first? Check out all the 2022 hair accessories trends to keep your eye on below! Checkered-Print Everything This trend also comes to us from Pinterest. They note that checkered-print may be the No. 1 pattern in 2022. You’ll see it on claw clips, headbands, any accessory you can think of. Even checkered-print hair could make it big. Don’t say we didn’t warn you.
Mane Addicts
 Here's Everything We're Crushing on at Revolve This January A Butterfly Clip: Emi Jay Holiday Papillon Clip Claw clips are having a moment right now, and this Emi Jay Holiday Papillon Clip ($20) is adorable. It looks like a butterfly, and the sparkles add a cute extra touch.
Popsugar
 Your It Girl Starter Pack for 2022 Because the girls that get it, get it—and the girls who don't, don't. Emi Jay Big Effing Clip If you're like us, you don't have time to do a proper blowout every day. Thankfully, Emi Jay's claw clips keep our mane looking chic 24/7!
E! Online
 EXCLUSIVE: Juicy Couture and Emi Jay Team on 2000s-inspired Collection The collaboration combines both brands’ early Aughts aesthetics for a holiday collection of claw clips and scrunchies. Juicy Couture and Emi Jay are teaming up to create a hair accessories collection for the holidays that blends both brands’ early Aughts aesthetics. The fashion label and hair accessories brand, respectively, are partnering on a collaboration for the holiday season. The 10-piece hair accessories collection is infused with early Aughts nostalgia, which are hallmarks of both companies. In the last year, we’ve really just as a whole embodied a lot of early 2000s trends, explained Emi Jay founder Julianne Goldmark. “A lot of girls were gravitating toward color coming out of quarantine, funkier hairstyles and brighter and bolder pieces. With a lot of our campaign imagery over the last year, we did pull a lot of early 2000s inspiration and Juicy [Couture] kind of picks up on that. They felt like OG Juicy [Couture] was so true to current day Emi Jay. We felt there was such a tie between the two brands.
WWD
 How Fashion Editors Dress for Holiday Parties These Days With the season’s busy calendar, they have this process down to a science. When it comes to holiday party outfits, I prefer to do less. A fun dress, black tights, and fancy-ish flats are pretty much all you need. (You'll thank me later for the footwear suggestion—there are never ever seats at these things. Why?). This PatBo dress has everything: luxe velvet, pearl beading, and made-you-look nude panels. It's a holiday party home run. I picked up these tights in Italy when the temperatures unexpectedly dropped the day of my friend's wedding—they're the perfect cross between opaque and sheer. And I'm always cold. There's zero shame in the flat game, especially when I'm running around like crazy. [I’ll add] my go-to hoops that quite literally make every outfit look better. [And clips] because I simply can't do my hair every single night.
Coveteur
 Mane Addicts Awards 2021: See the Best in Class in Hair This Year Most Underrated Hair Product: Emi Jay Claw Clips Just one scroll on your Instagram feed and you’re bound to run into a brightly colored, bedazzled Emi Jay clip. These trendy claws are the staple of Gen Z and millenial cool girls alike, all thanks to their chic designs and sparkly phrases.
Mane Addicts
 I Found the 46 Best Holiday Gifts Under $100 NGL, even as an editor, I find myself frantically wondering, What should I buy? when the holiday season rolls around. If you’re anything like me, the holiday shopping–induced anxiety is further amplified by the plethora of incredible Black-owned brands, jewelry designs, and luxury labels worthy of gifting beloved family and friends with. The struggle can be real, which is why, to help myself (and you, dear reader), I’ve rounded up 46 affordable holiday gift ideas, all under $100. From fashion finds to home décor and beauty, these gifts are sure to satisfy your most stylish friends without stretching your budget. That friend whose whole aesthetic has become Y2K? This hairclip is right up their alley.
Who What Wear
 19 Nostalgic Gift Ideas For The Ultimate Y2K Fashion Fan Keep the 2000s alive this holiday season. The Y2K Obsessed. Big Effing Clip In Pink Snow A Juicy Couture blinged-out logo on a hair clip? That’s two early-2000s trends in one.
Nylon
 SO JUICY There's Now a Juicy Couture Line of Claw Clips and Scrunchies Thanks to accessories brand Emi Jay, we may have hit peak Y2K. To all of the millennials out there who lived their teenage years in their Juicy Couture tracksuits (paired, of course, with their Juicy tote) you're gonna want to get your hands on some pieces from the new Emi Jay and Juicy Couture collaboration. Arriving a little under a month before Christmas, the Los Angeles-based hair accessories brand has partnered with Juicy Couture to create a holiday collection of scrunchies and hair clips. The collection, which pays homage to the Juicy aesthetic from the early aughts, consists of two scrunchies and six Big Effing Clips. Sweet Dreams Silk Scrunchie in Viva La Juicy ($32) is smattered in Juicy cherries while the Velvet Scrunchie in Wild Thing ($32) is clad in leopard print. Two of the Big Effing Clips also come in these prints. The Emi Jay x Juicy Couture collection officially launched on November 30. You can still purchase items from the collection on emijay.com, each retailing from $32 to $168.
Allure
 15 Best Hair Clips & Barrettes For Every Hair Type AKA: The easiest, fastest way to style your hair. 11 Emi Jay Big Effing Clip in Honeycomb At four inches long and made of sturdy biodegradable acetate, these splurge-worthy classic claw clips from Emi Jay are essentially wearable sculptures for putting up your hair. Choose from a variety of colorways and patterns.
Women's Health
 21 Gifts For The Aspiring (Or Avid) TikToker In Your Life From must-have tech gear to must-show-off fashion items. CUSTOM BIG EFFING CLIP This customizable hair clip has been all over our feeds lately. Maybe you should gift your loved one (or yourself) with one!
Nylon
 8 brands to know about before everyone else finds out about them. 2. Emi Jay You haven’t been on Instagram as much as I have if you haven’t noticed that claw clips have taken over. And one of the actual trailblazers of the trend is Emi Jay, whose slogan is, fittingly, 'Keeping your hair up since ‘09.' Emi Jay is the claw-clip expert, with plenty of options for any palette. (Adorably, you can customize them with your name or other bedazzled musings, too.) Emi Jay Big Effing Claw Clip, $34
In The Know
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